Category
Lifestyle
Assisted Choices
Trend cluster
Category
Design-Conscious
Cleaning
The most mundane cleaning tasks become fun with these products.
4.8
Trend score
Trend
What is the Design-Conscious Cleaning trend?
Design-Conscious Cleaning: Tidying up the home is one of the most important, yet least enjoyable tasks. Consumers are always on the lookout for ways to add an element of fun to everyday responsibilities, with smart companies releasing more modern, design-friendly products as a result. This signifies a greater pattern in consumer behavior, as gender roles switch and people begin re-framing their idea of domesticity.
Trend themes
Themes within the Design-Conscious Cleaning trend
Three behaviours holding the trend together01
Design-Conscious Cleaning
Consumers are seeking modern, design-friendly cleaning products and appliances that add an element of fun to everyday cleaning tasks.
02
Unisex and Fashionable Kitchen Apparel
There is a growing demand for fashionable unisex kitchen aprons that are both stylish and practical for professional chefs and home cooks alike.
03
Miniaturized Appliances for Small Spaces
Due to the increase of small apartments, there is a demand for miniaturized appliances, like washing machines, to fit on kitchen countertops.
Industry implications
What the Design-Conscious Cleaning trend means for industry
Where the trend changes the playbookFor
Home Cleaning Products
Disruptive innovation opportunities exist in developing modern, design-conscious home cleaning products and appliances that make cleaning tasks more enjoyable.
For
Kitchen Apparel
The kitchen apparel industry could innovate by creating unisex and fashionable aprons that satisfy the practical needs of chefs and home cooks while adding a stylish element to their profession or hobby.
For
Home Appliances
The trend toward miniaturized appliances for small spaces offers a chance for disruptive innovation in the design and functionality of appliances like washing machines and vacuum cleaners.
Trend signals
Trend signals for Design-Conscious Cleaning
Trend score 4.8 out of 10, from popularity 81%, activity 54%, freshness 8%.
Popularity81%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Design-Conscious Cleaning trend
5 featured examples from Jun 27, 2012 to Feb 6, 2013CategoryArt & Design
Sculpted Ballerina Aprons
The Apron Lukrecja by COOKie Adds Artistic Flair to Kitchen Encounters
Fashion brands can explore the intersection of art and fashion through collaborations with artists.
CategoryTech
Miniaturized Washing Machines
The Swash by King Jim is Made with Small Apartments in Mind
The Swash by King Jim points to an opportunity for home appliance companies to develop compact, yet functional appliances for small living spaces.
CategoryFashion
Stylish Unisex Kitchen Smocks
Hedley & Bennett Aprons are for Anyone in the Kitchen
The culinary apparel industry can innovate by creating stylish and functional unisex aprons that meet the needs of professional chefs.
CategoryAutos
Motorcycle-Like Hoovers
The Jet Handheld Vacuum Expresses the Power and Speed of a Chopper
Opportunity to disrupt the vacuum cleaner industry by introducing motorbike-inspired designs that appeal to a niche market of motorcycle enthusiasts.
CategoryUnique
Solid Gold Hoovers
The GoVacuum GV62711 is the World's Most Expensive Dirt Picker Upper
Cleaning equipment manufacturers can explore the opportunity to create high-end, luxury cleaning products like the gold-plated vacuum cleaner, targeting affluent consumers.
