Fighting against gender equality, electronics cater to one sex or another
Implications - Despite a cultural move towards products with a more androgynous persona, a pocket of electronics are experiencing success for specifically targeting one sex through design aesthetic. In a world where tech solutions are usually designed to be utilitarian in nature, these products dictate that consumers are looking for a more personalized experience that speaks to their identity in a deeper manner.
Trend Themes
-
Gendered Tech — Electronics cater to one sex or the other and reflect a consumer's desire for a more personalized experience that speaks to their identity in a deeper manner.
-
Luxury USB Drives — An emphasis on aesthetics and premium materials in USB drive design presents an opportunity for companies looking to capitalize on luxury tech products that combine functionality and high-end materials.
-
Personalized Smartphones — Smartphones that are designed with a specific demographic or lifestyle in mind, offering increased functionality without needing a case or sacrificing design and comfort, are gaining attention as a new and dynamic trend.
Industry Implications
-
Fashion and Luxury — Exclusively-crafted and personalized products, particularly in tech, offer innovative opportunities to marry high-end materials with practical use, combining two industries in compelling ways.
-
Technology — Designing tech products that cater to a specific demographic or use case allow companies to stand out in crowded markets and entice users with unique solutions.
-
Jewelry — An increased focus on the aesthetics of USB drives and smartphones presents a unique opportunity for jewelers to enter new markets by creating tech accessories that combine functionality with premium materials and unique design aesthetics.
