Franchise Pop-Up

Increasing hype, franchises turn to temporary retail spaces for fan interaction

Implications - Customizing fan experiences, franchises are turning to pop-up retail locations to offer a more immersive form of engagement. Transforming retail spaces into TV set replicas and cult cartoon shrines, these pop-up stores are changing the way brands interact with their fan base, allowing consumers to experience classic shows and movies through more tailored, social interactions.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
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193,340 Total Clicks
Apr 14 - Sep 14
Hot
WorldMarketingBusinessRegionalRetail
Featured Examples
Nostalgic Anime Boutiques - Get All Your Sailor Moon Products at This Sailor Moon Boutique
SCORE 6.8
Warm 12,045 Clicks Pub: Apr 8, 14
Nostalgic Anime Boutiques
Get All Your Sailor Moon Products at This Sailor Moon Boutique
On April 1st, a Sailor Moon boutique opened up in one of the retail districts of Tokyo. This Sailor Moon store is dedicated to solely selling products based on the popular character Sailor Moon and... [More]
Anime Pop-Up Shops - A Pop-Up Shop in Paris Opened to Promote Pokemon X and Y
SCORE 6.3
Warm 5,142 Clicks Pub: Jun 12, 14
Anime Pop-Up Shops
A Pop-Up Shop in Paris Opened to Promote Pokemon X and Y
With its release date fast approaching, Pokemon X and Y has created quite the buzz worldwide. The new video game will be released in October, but promotional campaigns are launching now. France has... [More]
Sitcom-Celebrating Cafes - The Real Life Central Perk Pop-Up Shop Commemorates 2 Decades of Friends
SCORE 5.9
Warm 4,954 Clicks Pub: Aug 28, 14
Sitcom-Celebrating Cafes
The Real Life Central Perk Pop-Up Shop Commemorates 2 Decades of Friends
If you’re a Friends fanatic and are still hyperventilating over the recent reunion on Late Night with Jimmy Kimmel, the news of a Central Perk pop-up shop opening in Manhattan might just do... [More]
Anime Character Cafes - The Sanrio Character Ranking Awards Cafe Celebrates the Best Cartoons
SCORE 6
Warm 4,043 Clicks Pub: Jun 25, 14
Anime Character Cafes
The Sanrio Character Ranking Awards Cafe Celebrates the Best Cartoons
Have you ever come up with a definitive Sanrio character ranking? Now you don’t have to, with the opening of the Sanrio Character Ranking Award Café in Tokyo. The pop-up café was launched to... [More]
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