Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Familial Workplace
2.0
Family-friendly workplaces become more important as Gen X works at home.
3.4
Trend score
What's Happening
What is the Familial Workplace 2.0 trend?
Familial Workplace 2.0: The older Generation X micro-generation -- known as Gen XS -- has always been quite family-focused; they are even more so during quarantine, as many of them are working from home. Balancing this requires even more of a push toward a family-friendly office culture.
Insight
The consumer insight behind the Familial Workplace 2.0 trend
Many members of Gen XS are not only looking after children but parents as well. This puts a lot of pressure on this "sandwich generation," who is also the head of household and typically, in a leadership position from a professional perspective. Despite their dedication to family, this generation remains highly dedicated to their work as well. Ushering in more family-friendly work culture is both personally beneficial to this generation, and a principle they generally believe would improve corporate culture as a whole.
Evidence
Examples of the Familial Workplace 2.0 trend
CategoryLifestyle
Family-Friendly Co-Working Spaces
'The Workaround' Appeals to Parents Who Need Flexibility
Developing co-working spaces that cater to parents with onsite childcare and workshops to create a more inclusive and welcoming work environment.
CategoryLifestyle
Childcare-Centric Workplaces
Working Ensemble Provides Care for Employees' Children On-Site
Co-working industry can benefit from integrating on-site childcare services, creating a differentiated offering and attracting a larger customer base.
CategoryLifestyle
Behavioral Health Insurance Benefits
Ginger Makes Mental Health Care More Flexible and Accessible
The insurance industry can benefit from partnering with platforms like Ginger to offer comprehensive and flexible behavioral health coverage, addressing the growing employee deman…
CategoryBusiness
Flexible Family Benefits
Stork Club Offers Flexible Maternity Care and Family Planning Options
The healthcare industry could benefit from partnering with family benefit providers to offer comprehensive family planning services.
CategorySpecial
Child Tutor Work Perks
Noodle PRO Tutors Students Online as a Well-Being Benefit for Employees
Disruptive innovation opportunity: Expanding online tutoring services to cater to the needs of parents and students in a remote learning environment.
CategoryLifestyle
Family-Specific Mental Health Platforms
TheFamilyHelpNetwork.ca Launched a Mental Health Campaign
Opportunity for telehealth companies to expand their services to include mental health support for families.
Workshop question
What are you doing as an employer to provide busy team members with respite?
Trend themes
Themes within the Familial Workplace 2.0 trend
Three behaviours holding the trend together01
Family-Friendly Workplaces
Businesses can offer family-friendly workspaces and benefits to support employees who are members of the sandwich generation, increase productivity, and improve corporate culture.
02
Behavioral Health Insurance
Businesses can offer comprehensive behavioral health insurance and benefits to fill gaps in traditional health and dental insurance offerings and meet growing employee demand for wellness benefits.
03
Child Tutor Work Perks
Businesses can offer child tutoring services as a well-being benefit for employees who are struggling to work from home while also being responsible for their children's ability to learn.
Industry implications
What the Familial Workplace 2.0 trend means for industry
Where the trend changes the playbookFor
HR and Talent Management
HR professionals can implement family-friendly workplace policies and support programs to attract and retain talent from the sandwich generation.
For
Insurance
Insurance professionals can develop comprehensive behavioral health insurance and benefit plans to meet growing employee demand for wellness benefits.
For
Education and Training
Education and training professionals can offer child tutoring services as a well-being benefit for employees to improve their children's ability to learn from home.
Trend signals
Trend signals for Familial Workplace 2.0
Trend score 3.4 out of 10, from popularity 54%, activity 38%, freshness 9%.
Popularity54%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
