Category
Lifestyle
Assisted Choices
Trend cluster
Category
Exotic
Spread
Consumers turn to exotic condiment alternatives to diversify consumption.
2.1
Trend score
Trend
What is the Exotic Spread trend?
Exotic Spread: While exotic meals offer a more thrilling dining experience, working with uncommon ingredients can be a challenge. Seeking to diversify cuisine without sacrificing convenience, consumers are turning to spreadable goods that infuse uncommon spices and cultural references, emphasizing a shift towards more ready-made sources of exotic indulgence.
Trend themes
Themes within the Exotic Spread trend
Three behaviours holding the trend together01
Ethnic/Exotic Spreads
The growing popularity of exotic spreads is a result of consumers' desire for exotic flavors, convenience, and ready-made sources of exotic indulgence.
02
Spicy Condiments
The popularity of spicy condiments is a result of consumers' desire for an instant, bold flavor in their meals and snacks.
03
Savory Butter Spreads
The popularity of savory butter spreads is a result of a desire for unique tastes in simple and easy-to-make meals and an opportunity to add value to a common item like bread.
Industry implications
What the Exotic Spread trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Trends in exotic spreads, spicy condiments, and savory butter spreads show significant innovation opportunities in the food and beverage industry.
For
Culinary and Home Cooking
Consumers' desire for ethnic, spicy, and savory flavors create opportunities for culinary and home cooking professionals to showcase their creativity in recipe development.
For
Hospitality
Hotels, restaurants, and other hospitality-related businesses can use these trends to offer their guests exciting, new food options.
Trend signals
Trend signals for Exotic Spread
Trend score 2.1 out of 10, from popularity 31%, activity 25%, freshness 8%.
Popularity31%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exotic Spread trend
4 featured examples from Sep 3, 2013 to Sep 16, 2014CategoryLifestyle
Spicy Breakfast Spreads
Ghost Pepper Jelly Will Instantly Wake You Up in the Morning
The food and beverage industry can explore innovations in spicy breakfast spreads to cater to adventurous taste buds and spice-loving customers.
CategoryLifestyle
Cultured Relish Condiments
Saucy by Nature's Polish Condiment Gives Snacks the Right Kick
The trend for globally inspired flavors opens up new opportunities for companies in the food and beverage industry to create innovative, culturally diverse condiment options.
CategoryLifestyle
Remixed Gourmet Nut Butter
Better Off Butter Spreads Make You Look at Peanut Butter Differently
The growing demand for healthier food options means that this industry should capitalize on developing gourmet nut butters with unique flavors and organic ingredients
CategoryLifestyle
Savory Onion Spreads
This Anchovy Onion Butter Recipe Satisfies Creamy, Salty & Sweet Cravings
With the increasing popularity of unique savory spreads, the food and beverage industry has the opportunity to innovate and create new flavor combinations.
