Category
Lifestyle
Assisted Choices
Trend cluster
Category
Excess
Restriction
Embracing the health wave, consumers seek recipes that restrict ingredients.
2.5
Trend score
Trend
What is the Excess Restriction trend?
Excess Restriction: Realizing the benefits of healthier food alternatives, consumers are turning to recipes that limit and restrict multiple ingredients. Combining features like gluten-free and sugar-free together, some consumers are looking to leave behind all elements associated with unhealthy living by embracing more restrictive consumption options.
Trend themes
Themes within the Excess Restriction trend
Three behaviours holding the trend together01
Restrictive Diets
Consumers are seeking recipes that limit and restrict multiple ingredients to embrace healthier food alternatives.
02
Allergen-Free Recipes
Homemade recipes that address concerns over gluten and sugar-free diets are popular ingredients, offering alternate solutions to traditional snacks.
03
Healthy Snacks
Healthier snack options are becoming more mainstream as people gravitate towards well-being, resulting in new homemade recipe favors from pumpkin chips to quinoa bars.
Industry implications
What the Excess Restriction trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
Manufacturers of healthy snacks and allergen-free recipes can target health-conscious people with restrictive diets looking for healthier snack options.
For
Wellness
Industry professionals in the wellness industry can embrace these homemade recipes as educational resources and teach more healthy snack creation to their clients.
For
Nutrition
Nutrition experts can review these homemade recipes and provide more recommendations to people seeking healthier snacks with certain dietary limitations.
Trend signals
Trend signals for Excess Restriction
Trend score 2.5 out of 10, from popularity 33%, activity 33%, freshness 8%.
Popularity33%
Activity33%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Excess Restriction trend
4 featured examples from Mar 9 to Mar 25, 2015CategoryLifestyle
Homemade Energizing Snacks
This Energy Bar Recipe is Vegan, Gluten-Free and Refined Sugar-Free
Opportunity for health food companies to develop and market homemade-like energizing snacks that cater to dietary restrictions.
CategoryLifestyle
Homemade Quinoa Bars
This Gluten-Free Recipe Makes a Healthy Fruit and Nut Snack For On the Go
Disruptive innovation opportunity: Explore the development and marketing of healthy snack alternatives using natural ingredients and cater to dietary restrictions.
CategoryLifestyle
Gluten-Free Coffee Cakes
This Tasty Almond Tea Cake Recipe Incorporates Matcha Green Tea
Opportunity for food companies to develop and market gluten-free baking mixes and tea-infused desserts.
CategoryLifestyle
Homemade Pumpkin Chips
Ingredients of a Fit Chick Creates a Gluten-Free Snack with Cranberries
The food and beverage industry can tap into the trend of gluten-free snacks by creating and marketing a wide range of gluten-free options for consumers.
