Category
Lifestyle
Assisted Choices
Trend cluster
Category
Energized
Chocolate
Chocolate products contain various energy enhancing ingredients.
3.2
Trend score
Trend
What is the Energized Chocolate trend?
Energized Chocolate: Brands are incorporating energy boosting ingredients into their chocolate products in order to enhance their value. Such items cater to health-conscious consumers who seek out indulgent food products that are still able to align with their personal preferences, as well as their lifestyle needs.
Trend themes
Themes within the Energized Chocolate trend
Three behaviours holding the trend together01
Functional Chocolate
Brands are infusing chocolate products with energy-boosting ingredients and health-promoting nutrients, catering to health-conscious consumers who seek indulgence and convenience.
02
Alternative Supplements
Brands are offering natural alternatives to traditional supplements in small, bite-size portions, making health and wellness more approachable and tastier for consumers.
03
High-protein Confections
Brands are creating protein-rich cookies, cakes and confections for the everyday consumer seeking on-the-go nourishment and an indulgent eating experience.
Industry implications
What the Energized Chocolate trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can incorporate functional ingredients to differentiate their products and appeal to health-conscious consumers seeking indulgence and convenience.
For
Wellness and Nutrition
The wellness and nutrition industry can explore natural and tasty supplement alternatives, packaged in smaller portions with added health benefits, making nutrition more approachable and convenient.
For
Fitness and Sports Nutrition
The fitness and sports nutrition industry can offer high-protein snacks that appeal to the everyday consumer, providing an indulgent eating experience and an on-the-go source of protein.
Workshop question
Consider a new function/benefit your brand could add to one of its products/services?
Trend signals
Trend signals for Energized Chocolate
Trend score 3.2 out of 10, from popularity 52%, activity 34%, freshness 8%.
Popularity52%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Energized Chocolate trend
4 featured examples from Jan 14, 2016 to Aug 10, 2018CategoryLifestyle
Energizing Chocolate Gummies
Seattle Gummy Company's 'Mocca Shots' Deliver Concentrated Caffeine
Seattle Gummy Company's Mocca Shots will influence the direction of the functional food and beverage industry towards easier, quicker, and more diverse methods of caffeine consump…
CategoryLifestyle
Chocolate-Covered Protein Wafers
Good & Fit's Protein Wafer Bars Boast Five Grams of Sugar or Less
Food and beverage industry can create protein-rich snacks and indulgent foods for health-conscious consumers.
CategoryLifestyle
Energy-Boosting Chocolates
These Chocolate Energy Supplements Provide a Tasty Way to Refuel
Energems could disrupt the energy drink and snack bar markets, given its delicious and healthy characteristics.
CategoryLifestyle
Probiotic-Infused Chocolates
The Good Day Chocolate Probiotic is Deliciously Beneficial
Opportunity for food and beverage companies to explore the incorporation of functional ingredients, like probiotics, into their products.
