Chocolate products contain various energy enhancing ingredients
Implications - Brands are incorporating energy boosting ingredients into their chocolate products in order to enhance their value. Such items cater to health-conscious consumers who seek out indulgent food products that are still able to align with their personal preferences, as well as their lifestyle needs.
Workshop Question - Consider a new function/benefit your brand could add to one of its products/services?
Trend Themes
1. Functional Chocolate - Brands are infusing chocolate products with energy-boosting ingredients and health-promoting nutrients, catering to health-conscious consumers who seek indulgence and convenience.
2. Alternative Supplements - Brands are offering natural alternatives to traditional supplements in small, bite-size portions, making health and wellness more approachable and tastier for consumers.
3. High-protein Confections - Brands are creating protein-rich cookies, cakes and confections for the everyday consumer seeking on-the-go nourishment and an indulgent eating experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate functional ingredients to differentiate their products and appeal to health-conscious consumers seeking indulgence and convenience.
2. Wellness and Nutrition - The wellness and nutrition industry can explore natural and tasty supplement alternatives, packaged in smaller portions with added health benefits, making nutrition more approachable and convenient.
3. Fitness and Sports Nutrition - The fitness and sports nutrition industry can offer high-protein snacks that appeal to the everyday consumer, providing an indulgent eating experience and an on-the-go source of protein.
