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Haute Retrocessories

Fanny packs and other old school accessories become luxury fashion goods

Implications - The 80s revival is in full swing and that means everything from fanny packs to visors are back on the fashion scene. While in the 80s and 90s hip-slung wallets, plastic head-toppers and multicolored socks were shunned by fashionistas, today they have found a new market in high fashion.
Trend Themes
1. Retro Revival - The rise of retro revival products continues with an 80s trend making a comeback in fashion, creating disruptive innovation opportunities in both old school and modern fashion.
2. Functional Fashion - Fanny packs and head-toppers have become luxury fashion goods with new functions like storing iPhones and being hands-free, creating innovation opportunities in fashion technology.
3. Nostalgia Marketing - Consumers react positively to vintage-inspired products regardless of what era the product emulates, creating marketing opportunities to capitalize on nostalgia for a simpler time.
Industry Implications
1. Fashion - Reviving old 80s trends and vintage-inspired products present an opportunity for fashion brands to attract older consumers with a penchant for nostalgia.
2. Technology - Functional fashion has created a disruption in the technology that can be offered as add-ons to classic items like fanny packs and head-toppers, presenting opportunities for wearable tech development.
3. Marketing - Nostalgia marketing is an effective technique to rebrand old products in innovative ways, creating an opportunity in image and brand management.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 47 Examples:
2,122,861 Total Clicks
Date Range:
Jan 09 — Mar 10
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Fashionable Fanny Packs
Fashionable Fanny Packs
Elle France March 2010 Shows Sexy Beach Accessories
Brunette stunner Behati Prinsloo looks beachside sexy in her latest shoot for Elle France March 2010. Sporting oversized accessories and giant hobo bags, with wrists full of rubber watches and even a pair… MORE
Designer Fanny Packs
Designer Fanny Packs
Lululemon Could Make Rear-Worn Bags Hip Again
Take back the pack. Lululemon Athletica, a growing athletic apparel company, has reinvented the convention of fanny packs. The name ‘fanny pack’ is derived from the fact that they were worn traditionally… MORE
Funky Scrunchies
Funky Scrunchies
American Apparel Brings Back 80s Hair Ties
American Apparel has decided to create a scrunchie comeback with their new collection of brightly colored hair accessories. Although some may think this 80s trend should have remained in the past, I personally… MORE
Fashionable Fanny Packs
Fashionable Fanny Packs
The Ratna Ho Runway Show Rocks a Fashion Faux Pas
In the latest Ratna Ho runway show, the oddest accessory was added to some of the outfits that strutted down the walkway--oddly fashionable fanny packs which were done to the nines and included bows. The… MORE
Fanny Pack Revivals
Fanny Pack Revivals
This Rihanna Louis Vuitton Hip Pouch Proves Tourist Fashion is Haute
These paparazzi Rihanna Louis Vuitton fanny pack shots from Just Jared show the diminutive fashion diva rocking an accessory that hasn't been considered hot since, well, ever. No longer just for awkward… MORE
Frilly Bum Bags
Frilly Bum Bags
The Kinies Fanny Purse is Practical, Unique and Ultra Chic
Ladies, the fanny pack has been reinvented for a new decade. Behold the fanny purse! These bags by Kinies look like the chic ruffles you’d imagine Cinderella to wear on the back of her gown at a ball…… MORE
Retro Poker Visors
Retro Poker Visors
Loewe Spring 2010 Shows Plastic Headgear and Lots of Leather
No more wide-brimmed straw hats next season, or at least that’s what the Loewe Spring 2010 show is telling us. Along with models clad in leather—everything from buttery shifts to haute red (or should I… MORE
Shady 80s Frames
Shady 80s Frames
Silver Lining Opticians Resurrect, Tweak Rodenstock Aviators
New York’s Silver Lining Opticians has teamed up with Opening Ceremony to remake a series of Rodenstock Aviators shades, which were first brought to the world in 1986. Rodenstock released this frame in… MORE
Rainbow Brite Socks
Rainbow Brite Socks
The American Apparel Memphis Socks are Stuck in the Past
With these American Apparel Memphis Socks, you will not only embrace the child within you but also the "iconic Italian design movement of the '80s," as Cool Hunting so succinctly puts it. Inspired by Memphis… MORE

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