Lululemon Could Make Rear-Worn Bags Hip Again

 - Jan 5, 2009
References: lululemon
Take back the pack. Lululemon Athletica, a growing athletic apparel company, has reinvented the convention of fanny packs. The name ‘fanny pack’ is derived from the fact that they were worn traditionally facing the rear above the buttocks. On the rear or not, fanny packs have become trendy. 

Typically worn today by bikers and hikers, Lululemon Athletica has introduced the "Dog Walking" fanny pack. It's dubbed a 'dog walking fanny pack' because there is a pocket for a dog bone, ball and doggy bag, not to forget a leash loop too. Sounds great, but only for the dog lover, right? Wrong.

Fanny packs are a future necessity for the urban rat. Lululemon dog walking fanny packs have storage pockets for an iPhone or blackberry, ID, wallet and keys. As more people are becoming environmentally aware, they are downsizing and taking public transportation. The simplicity of having one's hands free in commute wins against the battle of a hardly ergonomic shoulder bag.

(Inside voice) They look good too. Sophie Lee, a former lululemon employee, wears her pack clubbing with her run skirt made from recycled pop cans.