American Apparel has decided to create a scrunchie comeback with their new collection of brightly colored hair accessories.
Although some may think this 80s trend should have remained in the past, I personally think that they are cute and could make a good comeback.
Check out the photos in the gallery and decide for yourself!
Implications - The rise of retro revival products continues with these scrunchies by American Apparel. Consumers seem to react positively to vintage-inspired products regardless of what era the product emulates, which may be because of an associated feeling of nostalgia with such products. Though time machines have yet to come into existence, consumers would still like to go back to more simple days if given the chance.