Category
Lifestyle
Texture Mimicry
Trend cluster
Category
Editorial
Fandom
Famed franchises and fashion collide to the delight of fans.
4.9
Trend score
What's Happening
What is the Editorial Fandom trend?
Editorial Fandom: Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Evidence
Examples of the Editorial Fandom trend
CategoryFashion
Candid Fantasy Editorials
These Game of Thrones GQ Photos Dress Down the Fantasy Stars
Fashion brands can leverage the popularity of Game of Thrones to create medieval-themed collections.
CategoryFashion
Surreal Actor Editorials
The Daniel Radcliffe Flaunt Magazine Cover Story is Artfully Bold
Opportunity for fashion magazines to attract a wider audience by showcasing artistic and bold editorial spreads.
CategoryPop Culture
Extravagant Cyborg Editorials
Glassbook Magazine's Avante Garde Story Visually Translates the Term
Opportunities for designers, stylists, and photographers to explore avant-garde editorials and futuristic fashion designs to create more show-stopping looks.
CategoryFashion
Galactic Fashion Collections
The New Rodarte Fashion Line is Filled with Star Wars Prints
Retailers can capitalize on the trend of sci-fi and pop culture fashion by partnering with designers to create exclusive collections for their target market.
CategoryFashion
Mythical TV Show Editorials
The Grazia France Game of Mode Photoshoot Mimics On-Screen Drama
Fashion brands can collaborate with TV shows to create clothing collections inspired by characters, tapping into the fanbase and driving sales.
CategoryFashion
Victorian Countryside Editorials
The Latest Elle Netherlands Shoot Stars Model Marijn Van Ingen
Opportunity for fashion brands to showcase their clothing and accessories in countryside editorials.
Trend themes
Themes within the Editorial Fandom trend
Three behaviours holding the trend together01
Fandom Fashion Editorials
Fashion editorials are blending with pop culture fandoms, creating a new genre of photography.
02
Sci-Fi & Fantasy Style
Fashion brands are drawing inspiration from the costumes and characters of popular sci-fi and fantasy franchises in their designs.
03
Surrealism-Inspired Imagery
Editorial photography is incorporating surrealist techniques, blurring the line between fashion and art.
Industry implications
What the Editorial Fandom trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion professionals can explore new avenues for editorial photography that incorporate popular pop culture franchises for a fresh take on glamor.
For
Entertainment Industry
Film and television studios can work with fashion brands for clothing lines inspired by their most iconic characters for fans of these franchises that want to show their affiliation.
For
Visual Arts Industry
Artists can take inspiration from surrealism to create unique and innovative editorial pieces that blur the lines between fashion photography and fine art.
Trend signals
Trend signals for Editorial Fandom
Trend score 4.9 out of 10, from popularity 61%, activity 77%, freshness 8%.
Popularity61%
Activity77%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
