Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eastern
Savory
Asian influences introduce savory flavors to sweet dishes.
3.8
Trend score
Trend
What is the Eastern Savory trend?
Eastern Savory: Many consumers are increasingly turning to food for much more than sustenance, seeking a memorable product experience. Flavor fusion fulfills this desire quite well, and in the case of Asian influence in desserts, is reversing the flavor profiles associated with sweet dishes. Providing consumers with an exciting take on traditional goods, this shift signifies a consumer openness to novelty when it comes to food.
Trend themes
Themes within the Eastern Savory trend
Three behaviours holding the trend together01
Flavor Fusion
Consumers are seeking memorable product experiences, fueling the shift towards flavor fusion across the food industry.
02
Asian-Inspired Desserts
The popularity of Asian-inspired desserts asserts a paradigm shift away from traditional flavor profiles towards newer, novel tastes.
03
Innovative Dessert Hybrids
Crossbreeding traditional desserts with savory ingredients, and vice versa, has become a disruptive medium of culinary innovation.
Industry implications
What the Eastern Savory trend means for industry
Where the trend changes the playbookFor
Food and Beverage
With consumer demand trending towards unique, unusual flavor profiles, there is room for the food and beverage industry to continue experimenting with flavor fusion and emerging ingredients.
For
Culinary Tourism
The trend of Asian influences increasingly finding their way into Western desserts presents an opportunity for the culinary tourism industry to offer themed tours and interactive experiences that incorporate these distinct flavor profiles.
For
Product Packaging and Marketing
As innovative dessert products continue to emerge, packaging and marketing professionals have an opportunity to create new branding strategies that capture new consumer profiles and preferences for unique flavors.
Trend signals
Trend signals for Eastern Savory
Trend score 3.8 out of 10, from popularity 58%, activity 47%, freshness 8%.
Popularity58%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Eastern Savory trend
5 featured examples from Mar 6 to Sep 1, 2015CategoryUnique
Blueberry Dessert Sushi
Genki Sushi's Sweet Sushi Dish Uses Cream Cheese, Cereal & Berries
Restaurants can offer more unique dishes like sweet sushi to attract customers and stand out in a crowded market.
CategoryLifestyle
Tantalizing Savory Sundaes
Seattle-Based Pink's Ice Cream is Influenced by Bangkok Tastes
Businesses can introduce unique and authentic ethnic dessert options to appeal to a diverse customer base and differentiate themselves from competitors.
CategoryLifestyle
Black Sesame Cheesecakes
This Creamy Cake is Infused with Traditional Japanese Ingredients
Restaurants and food companies can add unique flavors and ingredients to their dessert menus to appeal to adventurous eaters and health-conscious consumers.
CategoryLifestyle
Thai Tea Ice Cream
Delicious Recipe Turns a Favorite Asian Beverage into a Yummy Frozen Dessert
The dessert industry can capitalize on the trend for Thai tea-based desserts, creating new products that cater to this growing market.
CategoryLifestyle
Ginger Miso Ice Cream
Sam of Drizzle & Dip Creates an Asian-Inspired Vegan Dessert
Disruptive innovation opportunity: Introduce creative vegan dessert offerings and innovative flavor combinations to capture a larger market share of health-conscious consumers.
