A focus on convenience and craftiness sees consumers swarming for pre-made goods
Implications - Consumers are craving a more hands-on approach to everyday tasks, especially with regards to crafts and cooking. Frozen pre-made products with preservatives and additives are on the decline, making way for artistic consumer creations spawned from an array of niche online blogs and social networks, most notably, Pinterest.
9 Featured, 76 Examples:
3,224,329 Total Clicks
Date Range:
Dec 11 — Feb 13
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