Category
Life-Stages
Constructible Franchises
Trend cluster
Category
DIY
Play
Kids’ toys incorporate more custom, DIY features to encourage engagement.
3.4
Trend score
Trend
What is the DIY Play trend?
DIY Play: Toy brands are turning to DIY elements to make playtime more interactive and educational. Transforming traditional activities or games into experiences, brands are utilizing do-it-yourself elements to make games more challenging and teach kids about empowerment at the same time.
Insight
The consumer insight behind the DIY Play trend
Millennial parents are exploring ways for their kids to practice creative expression to stimulate their minds in dynamic ways. Due to an increasingly diversified (and tech-driven) job market, Millennials see the value in helping their children build a strong creative skill set to prepare for future employment. Play that is interactive and expressive is thus seen as skill development.
Trend themes
Themes within the DIY Play trend
Three behaviours holding the trend together01
DIY Play
Toy brands are incorporating DIY elements to make playtime more interactive and educational for kids, opening opportunities for brands to empower kids through creative expression.
02
STEM-based DIY Kits
STEM-based DIY kits for kids like microscopes, geology discovery kits and bath bomb making offer a hands-on learning experience, creating opportunities for educational product innovations.
03
Craft-oriented DIY Kits
Craft-oriented DIY kits like the Gunner & Lux DIY Love Necklace Kit offer an interactive creative experience for kids, as parents seek screen-free activities to keep their children entertained at home.
Industry implications
What the DIY Play trend means for industry
Where the trend changes the playbookFor
Toy Industry
Toy companies can create products that cater to the demand for interactive and DIY elements, which also offer educational benefits for children, enhancing their learning experience.
For
STEM Education Industry
STEM education companies can utilize the increasing demand for interactive DIY kits to create learning products, providing opportunities to enhance hands-on learning and promote critical thinking for kids.
For
Arts and Crafts Industry
Arts and crafts companies can create products that cater to the demand for creative expression-oriented DIY Kits, offering opportunities to introduce children to creative projects and enable them to develop artistic skills.
Workshop question
In what ways could you incorporate DIY features into core products? How can you help make your consumer feel more empowered?
Trend signals
Trend signals for DIY Play
Trend score 3.4 out of 10, from popularity 40%, activity 54%, freshness 9%.
Popularity40%
Activity54%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the DIY Play trend
4 featured examples from Apr 2, 2020 to Feb 19, 2021CategoryLife-Stages
Children's DIY Necklace Kits
The Gunner & Lux DIY Love Necklace Kit Encourages Creativity
The craft kit industry has seen a rise in demand for hands-on activities and creative projects, providing an opportunity for new players to enter the market with innovative offeri…
CategoryLife-Stages
DIY Microscope Kits
Build Your Own's Kit Creates a Mess-Free, Eco-Friendly Microscope
Integrate DIY microscope kits into educational settings to enhance STEM learning and engage students in hands-on exploration.
CategoryLife-Stages
Geode Bath Bomb Kits
Canal Toys' Make-Your-Own Bath Bomb Kit Creates Crystal-Inspired Designs
Toy manufacturers can expand their product lines to include bath bomb kits and capitalize on the trend of DIY kids activities.
CategoryLife-Stages
DIY Geology Discovery Kits
The National Geographic Break Open Geodes Kit Comes with 10 Stones
Potential for toy manufacturers to develop more interactive and educational toys that foster hands-on learning.
