Kids’ toys incorporate more custom, DIY features to encourage engagement
Implications - Aiming to support skill-building and independent learning, toy brands are turning to DIY elements to make playtime more interactive and educational. Transforming traditional activities or games into experiences you have to put effort into, brands are utilizing do-it-yourself elements to not only make games more challenging, but to also teach kids about empowerment and work ethic at the same time.
Workshop Question — In what ways could you incorporate DIY features into core products? How can you help make your consumer feel more empowered?