Kids’ toys incorporate more custom, DIY features to encourage engagement
Trend - Toy brands are turning to DIY elements to make playtime more interactive and educational. Transforming traditional activities or games into experiences, brands are utilizing do-it-yourself elements to make games more challenging and teach kids about empowerment at the same time.
Insight - Millennial parents are exploring ways for their kids to practice creative expression to stimulate their minds in dynamic ways. Due to an increasingly diversified (and tech-driven) job market, Millennials see the value in helping their children build a strong creative skill set to prepare for future employment. Play that is interactive and expressive is thus seen as skill development.
Insight - Millennial parents are exploring ways for their kids to practice creative expression to stimulate their minds in dynamic ways. Due to an increasingly diversified (and tech-driven) job market, Millennials see the value in helping their children build a strong creative skill set to prepare for future employment. Play that is interactive and expressive is thus seen as skill development.
Workshop Question - In what ways could you incorporate DIY features into core products? How can you help make your consumer feel more empowered?
Trend Themes
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DIY Play — Toy brands are incorporating DIY elements to make playtime more interactive and educational for kids, opening opportunities for brands to empower kids through creative expression.
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Stem-based DIY Kits — STEM-based DIY kits for kids like microscopes, geology discovery kits and bath bomb making offer a hands-on learning experience, creating opportunities for educational product innovations.
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Craft-oriented DIY Kits — Craft-oriented DIY kits like the Gunner & Lux DIY Love Necklace Kit offer an interactive creative experience for kids, as parents seek screen-free activities to keep their children entertained at home.
Industry Implications
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Toy Industry — Toy companies can create products that cater to the demand for interactive and DIY elements, which also offer educational benefits for children, enhancing their learning experience.
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STEM Education Industry — STEM education companies can utilize the increasing demand for interactive DIY kits to create learning products, providing opportunities to enhance hands-on learning and promote critical thinking for kids.
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Arts and Crafts Industry — Arts and crafts companies can create products that cater to the demand for creative expression-oriented DIY Kits, offering opportunities to introduce children to creative projects and enable them to develop artistic skills.
4 Featured, 35 Examples:
96,450 Total Clicks
Date Range:
Jul 19 — Feb 21
Trending:
Warm
Consumer Insight Topics:
