Seeking efficiency, owners turn to high-tech methods of pet safety
Implications - As pet fandom continues to expand, owners are moving beyond materialistic goods to tech products that provide security and well-being. Seeking to provide care reflective of what humans would desire, pet owners are turning to altered leashes and clothing designs that fight against things like seasonal elements and strangers. These examples signify a shift toward pet products more reflective of the needs and wants of humans.
Trend Themes
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High-tech Pet Care — Pet owners are using technology to provide better care to their pets, embracing innovations and products like pet-protecting leashes, fireproof dog coats, LED dog collars, and temperature control dog leashes among others.
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Pet Security — Demand for greater pet protection has led to the creation of innovative products like StayBoy Lock, fireproof dog coats, and LED dog collars.
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Designs for Pet Comfort — Owners are increasingly willing to pay for products that provide greater comfort and well-being for their pets, leading to innovations like temperature control dog leashes, fireproof dog coats, and LED dog collars.
Industry Implications
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Pet Care Products — The pet care industry can leverage technology to create products that provide greater security and comfort for pets; think high-tech leashes, cooling devices, and other innovative products.
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Smart Home Devices — Creating devices that integrate pet care, such as smart leashes and sensors that monitor a pet's physical condition, can be a disruptive innovation for the smart home industry.
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Outdoor Gear — The outdoor gear industry can create products such as fireproof clothing and safety equipment that not only protect humans, but also pets during outdoor activities and disasters.
