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Digital Boomerlennials

The concept of Baby Boomers acting similar to Millennials extends online

Trend - 'Boomerlennials' refers to the phenomenon of Baby Boomers displaying behaviors typically associated with younger generations. Though this was first evident in spaces such as wellness and travel, it has expanded into the social media space. As a result, the aging demographic is seeking online platforms suited to their needs.

Insight - The pandemic-induced lockdown caused many to turn to digital platforms for social connection. The Baby Boomer demographic did so in droves, as this group is considered at-risk and needed alternative methods to see loved ones. This opened the world of social media up for this generation. Although the lockdown has been lifted in many parts of the world, this generation is ready to explore the world of social media and make connections in a way akin to that of the Millennials.
Workshop Question - What needs to change about the way your brand connects with Baby Boomers?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 25 Examples:
31,312 Total Clicks
Date Range:
Aug 21 — Aug 21
Trending:
This Quarter and Mild
Consumer Insight Topics:

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