Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Digital
Boomerlennials
The concept of Baby Boomers acting similar to Millennials extends online.
4.0
Trend score
What's Happening
What is the Digital Boomerlennials trend?
Digital Boomerlennials: 'Boomerlennials' refers to the phenomenon of Baby Boomers displaying behaviors typically associated with younger generations. Though this was first evident in spaces such as wellness and travel, it has expanded into the social media space. As a result, the aging demographic is seeking online platforms suited to their needs.
Insight
The consumer insight behind the Digital Boomerlennials trend
The pandemic-induced lockdown caused many to turn to digital platforms for social connection. The Baby Boomer demographic did so in droves, as this group is considered at-risk and needed alternative methods to see loved ones. This opened the world of social media up for this generation. Although the lockdown has been lifted in many parts of the world, this generation is ready to explore the world of social media and make connections in a way akin to that of the Millennials.
Trend themes
Themes within the Digital Boomerlennials trend
Three behaviours holding the trend together01
Boomerlennials
Baby Boomers display behaviors typically associated with younger generations on social media platforms, seeking online spaces suited to their needs.
02
Boomer-Specific E-Commerce Platforms
Digital e-commerce platforms are being built to cater to the tech-savvy Baby Boomers, allowing them to access products and services curated to their age-specific needs.
03
Intergenerational Video Creation Apps
Family bonding apps aimed towards bridging the technological and generational gaps between boomers and their tech-savvy grandchildren is on the rise.
Industry implications
What the Digital Boomerlennials trend means for industry
Where the trend changes the playbookFor
E-commerce
Boomers are proving to be a wealthy generation of consumers ripe for investment, demanding e-commerce platforms that are curated to their specific needs.
For
Retirement Living
Boomers need innovative retirement lifestyle solutions that match the times; digital platforms focused on community building and socially-rich experiences offer such solutions.
For
Marketing
Companies can design campaigns catering to the digitally-inclined boomers, as they exhibit a great interest and passion towards social media presence and creative brand executions similar to younger generations.
Workshop question
What needs to change about the way your brand connects with Baby Boomers?
Trend signals
Trend signals for Digital Boomerlennials
Trend score 4.0 out of 10, from popularity 57%, activity 45%, freshness 18%.
Popularity57%
Activity45%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Boomerlennials trend
10 featured examples from Aug 4, 2021 to Nov 1, 2023CategoryMarketing
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Companies in the cannabis industry should target older generations and invest in advertising to reach this demographic.
CategoryLife-Stages
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Online grocery delivery services, such as Instacart, Cornershop, and Peapod, should further focus on providing a user-friendly digital platform for older adults to increase adopti…
CategoryLife-Stages
Baby Boomer Influencer Houses
Alaska Airlines Invites Older Influencers to the 'AK Boomer House'
Opportunity for travel and tourism companies to target baby boomers as a growing market and personalize experiences for their unique preferences.
CategoryLifestyle
Retirement Community Platforms
Retirement Voices is a New Community Platform for Retired Women
The technology industry has the potential to create innovative digital retirement community platforms that provide retirees essential support and networking opportunities.
CategoryMarketing
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
The rise of distraction-free flip phones presents disruptive innovation opportunities in the mobile devices industry, as manufacturers cater to the growing demand for simplicity a…
CategoryLife-Stages
Boomer Dating Apps
Senior Dating Agency Launches Two New Over 50s Dating Sites
The over 50s dating market represents a massive and growing demographic that is in need of innovative new solutions.
CategoryLife-Stages
Intergenerational Video Creation Apps
Zoog Lets Grandparents Be Creators for Better Family Bonding
EdTech companies can leverage Zoog's AR-powered storytelling platform to create interactive learning experiences that improve student engagement and retention.
CategoryLife-Stages
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
The rise of online mentoring platforms like Eldera offers opportunities for businesses to create similar platforms that cater to different interest groups and demographics.
CategoryLife-Stages
Boomer-Specific E-Commerce Platforms
Starts at 60 Launches an Online Marketplace For Older Aussies
The launch of e-commerce platforms like Starts at 60 presents an opportunity for brands to tap into the growing market of digitally inclined Boomers by creating age-specific onlin…
CategoryMarketing
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
The adoption of digital tools and design aesthetics, such as the Notes app design, for political advertising campaigns presents an opportunity for innovative digital campaigning s…
