Category
Lifestyle
Serial Snacking
Trend cluster
Category
Developmental
Edible
Baby food puts extra emphasis on speedy growth in specific areas.
2.6
Trend score
Trend
What is the Developmental Edible trend?
Developmental Edible: With the rise of the health movement comes a demand for specific health products in unexpected categories such as baby food. Though nutrition has always been a focus in this sphere, the specific, developmental approach to food for tots shows a move toward more tightly tailored forms of growth. Beyond the health movement, this also points to more nuanced values when it comes to the development of a child.
Trend themes
Themes within the Developmental Edible trend
Three behaviours holding the trend together01
Developmental Foods
The demand for specific health products and a developmental approach to food for babies shows a move toward more tightly tailored forms of growth.
02
Functional Candy Snacks
The development of healthy developmental candy for kids, targeted at ages six to 18, that are infused with vitamins and antioxidants appeals to health-conscious parents.
03
Age Categorized Food Blends
Product lines like Once Upon a Farm's organic baby food blends categorized by age meet the changing needs of growing babies.
Industry implications
What the Developmental Edible trend means for industry
Where the trend changes the playbookFor
Baby Food
Companies like Cow & Gate and FUTURELIFE embrace a new baby food packaging scheme across their line of glass baby food jars and Smart Food for Kids to capture parents' attention.
For
Healthy Foods
The rise of the health movement shows how nutrition has always been a focus, but there is a growing demand for specific health products by health-conscious parents.
For
Candy Industry
The development of functional candy as snacks with vitamins and antioxidants for children is disrupting the candy industry as a whole.
Trend signals
Trend signals for Developmental Edible
Trend score 2.6 out of 10, from popularity 23%, activity 48%, freshness 8%.
Popularity23%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Developmental Edible trend
5 featured examples from Mar 10, 2015 to Jul 29, 2016CategoryLifestyle
Prominent Baby Food Packaging
Cow & Gate's Baby Food Jars Aim to Capture Parents' Attention
The baby food industry can leverage innovative packaging designs to capture the attention and preference of parents seeking high-quality and differentiated products for their babi…
CategoryLifestyle
Age-Inclusive Baby Foods
The 'Once Upon a Farm' Baby Foods are Designed for Different Age Groups
A disruptive innovation opportunity in the baby food industry to develop age-categorized blends made from organic, nutrient-rich ingredients.
CategoryLife-Stages
Brain-Boosting Cereals
FUTURELIFE's Smart Food for Kids Fosters Healthy Development
The food and beverage industry can capitalize on the demand for brain-boosting cereals by developing similar products that cater to specific age groups and nutritional requirement…
CategoryLifestyle
Superfood Baby Blends
The NurturMeals Blended Meals Introduce Infants to Healthy Ingredients
The baby food industry can create a new line of superfood blends for infants, and emphasize organic and natural products to meet the demand of health-conscious parents.
CategoryLifestyle
Nourishing Vitamin Candies
Smartcandy's Healthy Candy Snacks Boost Development with Vitamins
The food and beverage industry can explore the potential of functional candies to cater to health-conscious consumers.
