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Designer Play

Fashion brands add a sense of whimsy to their packaging

Implications - Challenging the common perception that the fashion industry takes itself too seriously, brands are opting for playful packaging intended to delight consumers. By choosing novelty over sophistication, fashion retailers are attracting a more youthful demographic; one that prioritizes experience over exclusivity.
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
902,972 Total Clicks
May 13 - Apr 15
Warm
FashionMarketingHip FashionBranding
Featured Examples
Crumpled Clothing Cartons - EAS Socks Packaging Reference the Slumping Accessories Stored Inside
SCORE 5.7
Warm 26,744 Clicks Pub: Jan 14, 14
Crumpled Clothing Cartons
EAS Socks Packaging Reference the Slumping Accessories Stored Inside
EAS Socks packaging seems to make a playful reference to the way that your woven footwear can begin to collapse and crinkle around your ankles over the course of the day. Designer Benjamin Migliore... [More]
Pizza-Inspired Packaging - This Clothing Packaging Design Takes The Shape of a Pizza Box
SCORE 4.7
Average 22,393 Clicks Pub: Jan 28, 15
Pizza-Inspired Packaging
This Clothing Packaging Design Takes The Shape of a Pizza Box
Taking inspiration from the way pizzas are transported, this clothing packaging design presents t-shirts like a cheesy pizza. The Sneaker Freaker box design features limited edition apparel, as... [More]
Tubular T-Shirt Packaging - Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
SCORE 4.7
Average 36,139 Clicks Pub: Apr 21, 15
Tubular T-Shirt Packaging
Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
As a men’s fashion and lifestyle brand based out of Cairo, it seems natural for Don & Brook’s t-shirt tube packaging system to made use of modern icons that take inspiration from... [More]
Clothing-Modeled Cartons - Plaji Packaging Proposes the Storing of Garments in Aptly Shaped Boxes
SCORE 4.3
Average 19,423 Clicks Pub: May 3, 13
Clothing-Modeled Cartons
Plaji Packaging Proposes the Storing of Garments in Aptly Shaped Boxes
For stores that are full of sample garments, the Plaji packaging concept is a compelling one. Imagine that you try on several pairs of pants and shirts, determine your ideal style and size, and then... [More]
Eggcellent Underwear Packaging - The Freshly Laid Fashion Briefs Show Off Plucky Branding
SCORE 4.3
Average 4,059 Clicks Pub: Mar 13, 14
Eggcellent Underwear Packaging
The Freshly Laid Fashion Briefs Show Off Plucky Branding
Basics 029’s Freshly Laid underwear packaging is bold, humorous, witty and definitely serves as an eye-catching design. Freshly Laid is the brand of briefs that comes from menswear brand Basics... [More]
Shoe Packaging Purses - Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
SCORE 5.1
Warm 50,041 Clicks Pub: Apr 21, 15
Shoe Packaging Purses
Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
The idea of a shoe packaging box with an integrated string for carrying is not a new one, but designer Sara Palén reinvisions the concept with more of a fashion focus. The student designer from Mid... [More]
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