Customized Loyalty

Loyalty programs evolve to account for individual preferences

Implications - Recognizing that the Millennial consumer prefers customization wherever possible, many brands are implementing highly personalized loyalty programs. By designing these programs to mimic social networks, or leveraging purchasing data to make targeted suggestions, these brands are tapping into a powerful generational preference to establish long-term relationships.
SCORE 6
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88,521 Total Clicks
Aug 14 - Sep 16
This Year and Average
TechMobileMarketingLifestyleFood
Featured Examples
Data-Driven Retail Rewards - The Neiman Marcus InCircle Membership is Driven by Consumer Behavior
SCORE 6.5
Warm 1,804 Clicks Pub: Feb 21, 16
Data-Driven Retail Rewards
The Neiman Marcus InCircle Membership is Driven by Consumer Behavior
The Neiman Marcus InCircle membership is a retail rewards program that is driven by consumer behavior. Appealing to the retailer’s target demographic—a consumer with an appreciation for... [More]
Personalized Hotel Loyalty Programs - IBEROSTAR's Superfan Program Rewards Extremely Loyal Guests
SCORE 5.6
Warm 1,793 Clicks Pub: Aug 27, 14
Personalized Hotel Loyalty Programs
IBEROSTAR's Superfan Program Rewards Extremely Loyal Guests
IBEROSTAR knows that it has some extremely special guests that come to its hotels and in response to this, the Superfan hotel loyalty program was created to honor each and every one personally. 42%... [More]
Customized Loyalty Apps - Friska and EPOSability Provide Personalized Offers to Their Customers
SCORE 4.3
Average 2,383 Clicks Pub: Aug 7, 15
Customized Loyalty Apps
Friska and EPOSability Provide Personalized Offers to Their Customers
This loyalty app goes above and beyond by providing personalized offers to their users. Friska gives people increased access to healthy fast food options by making suggestions based on past purchases.... [More]
Localized Loyalty Apps - The Deal Local App Helps Local Businesses Build Loyalty Among Customers
SCORE 5.5
Warm 1,055 Clicks Pub: Apr 26, 16
Localized Loyalty Apps
The Deal Local App Helps Local Businesses Build Loyalty Among Customers
Deal Local is a truly innovative new mobile app, developed by U.S. Bank, that is designed to make it easier than ever for local businesses to go about attracting new customers whilst also building... [More]
Customizable Restaurant Apps - The Pei Wei App Offers Meal Customization and Mobile Ordering
SCORE 5
This Year and Average 351 Clicks Pub: Sep 27, 16
Customizable Restaurant Apps
The Pei Wei App Offers Meal Customization and Mobile Ordering
USA-based Asian restaurant chain Pei Wei has launched an innovative new restaurant app that is designed to make it easier than ever for regular guests as well as new culinary explorers to go about... [More]
Data-Rewarding Apps - The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys
SCORE 4.8
Average 304 Clicks Pub: Oct 27, 15
Data-Rewarding Apps
The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys
AT&T recently unveiled its consumer-focused app called Data Perks, which provides the brand’s consumers with free data. The one small catch is that AT&T is asking consumers to complete... [More]
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