Category
Fashion
Scaled Restraint
Trend cluster
Category
Crystal
Cosmetic
Brands infuse various crystals into their skincare and cosmetic products.
3.3
Trend score
Trend
What is the Crystal Cosmetic trend?
Crystal Cosmetic: Though rose quartz remains a popular choice for crystal-infused skincare and cosmetic items, brands are incorporating various gems into such products in order to enhance their appeal. Such items caters to a niche set of consumers that is concerned with the overlap of spirituality and self-care.
Trend themes
Themes within the Crystal Cosmetic trend
Three behaviours holding the trend together01
Crystal-Infused Skincare
The growing demand for alternative healing modalities has led to the rise of crystal-infused skincare products that cater to a niche market. There is an opportunity to create skincare products that incorporate a variety of high-vibration crystals, tailored to specific skin concerns.
02
Natural Ingredients
There is a demand for clean beauty products that incorporate natural ingredients like algae, essential oils, and various clays. These ingredients offer health benefits that appeal to conscious consumers seeking wellness-inspired beauty solutions.
03
Personalized Skincare
Consumers are looking for personalized skincare solutions that are tailored to their specific skin needs and concerns. Crystal-infused ingredients offer the opportunity to create customized skincare products with a focus on wellness and healing properties.
Industry implications
What the Crystal Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty
The beauty industry is continually evolving, and crystal-infused products present an opportunity to create clean, natural, and personalized skincare solutions that cater to a wellness-minded audience.
For
Alternative Healing
The rise of crystal-infused skincare and beauty products highlights the growing interest in alternative healing therapies and modalities, considering a collaborative industry and product development with the beauty industry can be the next big thing.
For
Luxury Market
Crystal-infused skincare and beauty products offer luxury appeal through the use of high-end ingredients combined with the mysticism of crystals. Targeting consumers seeking luxury wellness solutions offer the opportunity for innovative product development and marketing strategy.
Workshop question
How could your brand cater to more niche consumer interests?
Trend signals
Trend signals for Crystal Cosmetic
Trend score 3.3 out of 10, from popularity 52%, activity 38%, freshness 8%.
Popularity52%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Crystal Cosmetic trend
4 featured examples from Aug 25, 2017 to Mar 17, 2018CategoryFashion
Crystal-Infused Lip Balms
The Aventurine Balm Contains a Subtle Green Shimmer
Cosmetics companies can tap into the trend of using unconventional and rare ingredients to create luxurious, high-end beauty products.
CategoryFashion
Crystal-Infused Skincare Collections
Pacifica is Making Infused Face Wipes, Lotions and More
The beauty industry can explore new product formulations that incorporate crystals and their healing properties.
CategoryFashion
Crystal-Infused Algae Masks
LILFOX's Brightening Mask is Rich in Free Radical-Fighting Chlorophyll
The beauty industry could incorporate algae and crystal-infused ingredients to create innovative skincare products.
CategoryFashion
Crystal-Infused Eye Creams
Shiva Rose's 'Blue Crystal Eye Cream' Features Blue Tansy and Azurite
Beauty and skincare companies have an opportunity to integrate alternative healing modalities and organic ingredients into their product lines.
