Category
Business
Assisted Conversion
Trend cluster
Category
Croissant
Cookie
New 'Crookies' blend flaky croissant shells with baked cookie dough interiors.
5.7
Trend score
Trend
What is the Croissant Cookie trend?
Croissant Cookie: Since their inception in France in 2022, croissants filled with baked cookie dough, or 'Crookies,' have grown in popularity in restaurants and bakeries. Crookies are versatile and offer consumers a mix of the light flakiness of a croissant and the densely flavored dough of a cookie.
Insight
The consumer insight behind the Croissant Cookie trend
Foodie consumers and influencers continually seek foods with new ingredients, flavors, or cooking methods. These consumers try new products as soon as they are available, with social media bringing attention to more popular selections. Brands recognize that these consumers heavily prioritize more creative and diverse foods. In order to better capture the foodie consumer base, bakeries and restaurants are crafting hybrid pastries that blend different textures and flavors.
Trend themes
Themes within the Croissant Cookie trend
Three behaviours holding the trend together01
Hybrid Pastry Creations
Bakeries and restaurants are crafting hybrid pastries that blend different textures and flavors to cater to the foodie consumer base seeking new and creative foods.
02
Influencer Food Discoveries
Influencers drive attention to popular food selections, prompting brands to innovate with new ingredients, flavors, and cooking methods to capture consumer interest.
03
Global Bakery Trends
Global bakery trends, like the 'Crookie' from Paris, have influenced bakeries worldwide to create innovative pastry hybrids that appeal to consumers seeking unique dining experiences.
Industry implications
What the Croissant Cookie trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovations in blending various textures and flavors in pastries offer opportunities for disruptive culinary experiences and new food product offerings.
For
Social Media Marketing
The influence of social media in highlighting trendy food items drives brand awareness and product engagement, creating opportunities for marketing professionals to leverage influencer strategies.
For
Hospitality and Tourism
Adopting global bakery trends and creating unique pastry hybrids can enhance the culinary offerings of hotels, restaurants, and cafes, attracting food enthusiasts and tourists seeking novel dining experiences.
Workshop question
How could your brand create new products and experiences by combining two separate ideas?
Trend signals
Trend signals for Croissant Cookie
Trend score 5.7 out of 10, from popularity 75%, activity 73%, freshness 23%.
Popularity75%
Activity73%
Freshness23%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Croissant Cookie trend
4 featured examples from Mar 17 to Apr 10, 2024CategoryLifestyle
NYC-Based Crookie Bakeries
Janie's is Offering a Half-Baked Chocolate Crookie Daily
CategoryLifestyle
Cinnabon-Shaped Croissant Cookies
Little Pebbles' 'Crookie 2.0' Innovates on the Crookie Trend
Opportunity for bakery retailers to experiment with creative pastry combinations to attract customers seeking unique and indulgent treats.
CategoryLifestyle
Hybrid Cookie Dough Croissants
Janie's Life Changing Baked Goods Has a New Cookie Dough Croissant
Embracing unconventional flavor pairings and innovative food concepts to cater to evolving consumer tastes and preferences.
CategoryBusiness
Croissant-Cookie Baked Hybrids
Goûter Patisserie Partnered with Snapture This for a Crookie Event
The food and beverage industry can explore new product combinations to attract customers seeking novel taste experiences.
