Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Cork
Craze
Cork becomes a central aspect to decor-related products and projects.
3.2
Trend score
Trend
What is the Cork Craze trend?
Cork Craze: The use of cork as a central piece in home decor and interior design is on the rise, as creators increasingly seek adaptable and eco-friendly materials to construct with. These products serve as a continuation of the the rustic-meets-minimalist design preference.
Insight
The consumer insight behind the Cork Craze trend
The desire to be effective in addressing climate change encompasses all facets of eco-conscious consumers' lifestyles. As sustainability moves from movement to mindset, style-forward consumers look for innovative products that are eco-friendly in materials and production. Although many tend to place a strong emphasis on aesthetics, consumers are increasingly open to purchasing chic products that boast a low carbon footprint for the sake of the environment.
Trend themes
Themes within the Cork Craze trend
Three behaviours holding the trend together01
Sustainable and Eco-friendly Materials
The rising trend of using adaptable and eco-friendly materials in home decor and interior design is on the rise as creators increasingly seek sustainable options for construction.
02
Rustic-meets-minimalist Design Preference
The combination of rustic-meets-minimalist design preference in the use of cork as a central piece in home decor and interior design has become popular.
03
Recycling of Cork Waste
The recycling of cork waste material into architecture and furniture design has become a trend in a bid to achieve eco-friendly manufacturing as well as aesthetically pleasing presentation.
Industry implications
What the Cork Craze trend means for industry
Where the trend changes the playbookFor
Interior Design
As sustainable design practices and eco-conscious materials rise, interior design professionals should strive to shift to materials that have a low carbon footprint for the sake of the environment as well as for consumer preference.
For
Wine Industry
As cork is a popular insulator for wine bottles, the recycling of cork waste not only offers a sustainable solution to manufacturing but also opens up an entirely new market for the wine industry to explore.
For
Architecture
As the need for eco-friendly building materials continues to grow, architects can seek alternative sustainable material like recycled cork waste for their constructions that not only meet functional requirements but also have an aesthetic appeal.
Workshop question
How could your brand better adopt eco-friendliness into its practices, products, or services?
Trend signals
Trend signals for Cork Craze
Trend score 3.2 out of 10, from popularity 33%, activity 54%, freshness 8%.
Popularity33%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Cork Craze trend
4 featured examples from Aug 9, 2018 to May 13, 2019CategoryEco
All-Cork Furniture Collections
Jasper Morrison's 'Corks' Exhibition Features Tables, Chairs & More
Furniture designers can embrace the use of cork as a sustainable and innovative material in their designs.
CategoryEco
Recycled Cork House Designs
Rundzwei Architekten's Project Boasts a High Acoustic Performance
Disruptive innovation opportunity: Integrate sustainable practices and materials into the construction industry to reduce environmental impact.
CategoryEco
Design-Forward Cork Furniture Lines
Humberto and Fernando Campana Experiment with a New Material
Opportunities for designers and manufacturers to create eco-friendly furniture using sustainable materials like cork.
CategoryArt & Design
Notebook-Inspired Furniture
Swedish Ninja Creates a Cabinet and Bench with Colorful Specks
Exploring notebook-inspired furniture creates opportunities for innovation and creativity in the furniture design industry.
