Category
Lifestyle
Serial Snacking
Trend cluster
Category
Contemporary
Brew
Artistic tea packages offers healthy brews to a more visually adept generation.
2.5
Trend score
Trend
What is the Contemporary Brew trend?
Contemporary Brew: Despite a growing emphasis on healthy living, encouraging a more holistic way of life can be challenging, particularly for distracted youth. Seeking to attract a more youthful audience, herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits. This speaks to a shift away from traditionally stuffy conceptions of tea, as it adapts for the new generation.
Trend themes
Themes within the Contemporary Brew trend
Three behaviours holding the trend together01
Abstract Aesthetics
Herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits.
02
Holistic Approach
Companies are seeking to attract a more youthful audience by encouraging a more holistic way of life, particularly for distracted youth.
03
Authentic Branding
Tea brands are going for an authentic branding identity, making the packaging look as if they are fresh off the boat imported from overseas.
Industry implications
What the Contemporary Brew trend means for industry
Where the trend changes the playbookFor
Packaging Design
There is an opportunity for packaging designers to create abstract, culturally-relevant and eco-friendly packaging for tea retailers.
For
Healthy Living
Companies that promote healthy living can explore a more holistic approach to attract a younger audience.
For
Tea Retailers
Tea retailers can explore the trend of authentic branding to stand out in a saturated market and evoke sentiments of the olden days.
Trend signals
Trend signals for Contemporary Brew
Trend score 2.5 out of 10, from popularity 32%, activity 33%, freshness 8%.
Popularity32%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Contemporary Brew trend
5 featured examples from Mar 19 to May 10, 2014CategoryMarketing
Premium Approachable Packaging
The Jasmine Pearl Tea Co. Gets a Makeover from Relevant Studios
The packaging industry can innovate by creating more eco-friendly and premium-approachable designs that the Jasmine Pearl Tea Co.
CategoryMarketing
Mosque-Shaped Tea Branding
The Ritual Moroccan Tea is Spiritual
Opportunity for food and beverage brands to create products that take inspiration from cultural and religious traditions.
CategoryMarketing
Yoga-Inspired Tea Branding
Yogi Tea Promotes Healthy Living
Tea companies can incorporate yoga-inspired branding and customized packaging to differentiate their products and appeal to health-conscious consumers.
CategoryMarketing
Colorblocked Tea Branding
Roberta Choi Uses Bright Hues for Han Tea
Other food and beverage brands can use the colorblocking motif and oriental-inspired design to create a unique and innovative branding strategy, and attract customers to their pro…
CategoryMarketing
Ship-Inspired Tea Branding
Dusty Rose Uses an Authentic Feel as if Imported Straight off the Boat
An industry that can explore authentic branding and minimalist packaging to differentiate products in a crowded market.
