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Contemporary Brew

Artistic tea packages offers healthy brews to a more visually adept generation

Implications - Despite a growing emphasis on healthy living, encouraging a more holistic way of life can be challenging, particularly for distracted youth. Seeking to attract a more youthful audience, herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits. This speaks to a shift away from traditionally stuffy conceptions of tea, as it adapts for the new generation.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
565,240 Total Clicks
Date Range:
Mar 14 — Jun 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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