Artistic tea packages offers healthy brews to a more visually adept generation
Implications - Despite a growing emphasis on healthy living, encouraging a more holistic way of life can be challenging, particularly for distracted youth. Seeking to attract a more youthful audience, herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits. This speaks to a shift away from traditionally stuffy conceptions of tea, as it adapts for the new generation.
Trend Themes
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Abstract Aesthetics — Herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits.
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Holistic Approach — Companies are seeking to attract a more youthful audience by encouraging a more holistic way of life, particularly for distracted youth.
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Authentic Branding — Tea brands are going for an authentic branding identity, making the packaging look as if they are fresh off the boat imported from overseas.
Industry Implications
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Packaging Design — There is an opportunity for packaging designers to create abstract, culturally-relevant and eco-friendly packaging for tea retailers.
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Healthy Living — Companies that promote healthy living can explore a more holistic approach to attract a younger audience.
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Tea Retailers — Tea retailers can explore the trend of authentic branding to stand out in a saturated market and evoke sentiments of the olden days.
