Artistic tea packages offers healthy brews to a more visually adept generation
Implications - Despite a growing emphasis on healthy living, encouraging a more holistic way of life can be challenging, particularly for distracted youth. Seeking to attract a more youthful audience, herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits. This speaks to a shift away from traditionally stuffy conceptions of tea, as it adapts for the new generation.
Trend Themes
1. Abstract Aesthetics - Herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits.
2. Holistic Approach - Companies are seeking to attract a more youthful audience by encouraging a more holistic way of life, particularly for distracted youth.
3. Authentic Branding - Tea brands are going for an authentic branding identity, making the packaging look as if they are fresh off the boat imported from overseas.
Industry Implications
1. Packaging Design - There is an opportunity for packaging designers to create abstract, culturally-relevant and eco-friendly packaging for tea retailers.
2. Healthy Living - Companies that promote healthy living can explore a more holistic approach to attract a younger audience.
3. Tea Retailers - Tea retailers can explore the trend of authentic branding to stand out in a saturated market and evoke sentiments of the olden days.
