Category
Lifestyle
Assisted Choices
Trend cluster
Category
Consumable
Packaging
Food and beverage packaging materials are revamped for waste-free consumption.
6.4
Trend score
Trend
What is the Consumable Packaging trend?
Consumable Packaging: Brands are demonstrating an attentiveness to plastic waste by creating edible food and beverage packaging as a sustainable alternative. These packaging options have a number of advantages, including lowering food waste, breaking the cycle of waste, and offering nutritional advantages.
Insight
The consumer insight behind the Consumable Packaging trend
As more consumers recognize the wasteful nature of food and beverage packaging, there is a shift toward solutions that minimize waste and harm to the environment. In response, brands are debuting alternatives that transform disposable items into an integral part of the food supply chain, reducing reliance on single-use plastics and non-recyclable materials. Businesses that address concerns relating to packaging waste can attract consumers who value the ecological impact of their purchases.
Trend themes
Themes within the Consumable Packaging trend
Three behaviours holding the trend together01
Biodegradable Composite Packaging
Innovative materials like bio-cellulose provide transparent, consumable, and biodegradable packaging solutions that resemble plastic yet offer an eco-friendly disposal process.
02
Edible Food Coatings
Cutting-edge plant-based coatings inspired by natural fruit skins allow for sustainable snack consumption while enhancing the eating experience.
03
Plant Protein Packaging
High-performance, edible packaging made from plant proteins serves as a sustainable alternative to single-use plastics, extending the shelf life of products and minimizing environmental impact.
Industry implications
What the Consumable Packaging trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Edible and biodegradable packaging innovations are reshaping sustainability practices within the food and beverage industry.
For
Materials Science
Advancements in bio-cellulose and plant-based materials are driving the development of alternative, eco-friendly packaging solutions.
For
Agriculture
Utilizing agricultural waste and plant proteins for packaging applications can significantly reduce reliance on polluting plastics and promote circular economy principles.
Workshop question
How can your brand transform a significant source of waste into a circular product?
Trend signals
Trend signals for Consumable Packaging
Trend score 6.4 out of 10, from popularity 89%, activity 79%, freshness 24%.
Popularity89%
Activity79%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Consumable Packaging trend
4 featured examples from Jul 4 to Oct 21, 2023CategoryEco
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
The food and beverage packaging industry can explore opportunities in sustainable packaging solutions, such as wrapperless snack bars with edible film coating.
CategoryEco
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
The edible packaging trend presents an opportunity for the food packaging industry to explore new materials and manufacturing processes.
CategoryEco
Eco-Friendly Consumable Packaging
This Biodegradable Composite Packaging is Transparent and Edible
The food packaging industry can benefit from utilizing biodegradable, transparent, and edible packaging materials to meet consumer demands for sustainable and eco-friendly product…
CategoryEco
Edible Plant-Based Wrappers
Xampla Makes Edible, Biodegradable Plant Protein Packaging
Xampla's plant-based packaging presents an disruptive innovation opportunity for the food packaging industry by offering sustainable and biodegradable alternatives to traditional…
