Category
Tech
Delegated Interfaces
Trend cluster
Category
Digitized
Security
Voice assistant technology in security cameras help ease usability.
3.5
Trend score
Trend
What is the Digitized Security trend?
Digitized Security: As a means to bypass the need for a professional, modern security systems are integrating voice-activated technology to increase the ease of usability in order to enhance consumers' experiences. New age security systems utilizing voice activation allows the everyday consumer to interact with their security devices, giving them full control of when they are monitoring their homes which increases their sense of safety. Products using voice assistance capabilities are making consumers lives increasingly easier by automating difficult aspects of household management.
Trend themes
Themes within the Digitized Security trend
Three behaviours holding the trend together01
Voice Assistant Technology
Voice-activated technology has allowed consumers to interact with smart home security devices, increasing their sense of control and automating aspects of household management.
02
Integration with Amazon Alexa
Security cameras with Amazon Alexa capabilities have increased consumer preference for voice control technology to make their living space more comfortable and functional.
03
Cost-effective smart cameras
Competitively-priced indoor security cameras with high-quality recording and night-vision features have made advanced security technology more accessible and appealing to everyday consumers.
Industry implications
What the Digitized Security trend means for industry
Where the trend changes the playbookFor
Smart Home Technology
Developments in smart home security technology have enabled homeowners to have greater control, convenience and remote access to their living spaces.
For
Security Services
Consumers' increasing demand for home security has created an opportunity for security service providers to offer advanced and intuitive security solutions.
For
Artificial Intelligence
Integration of voice assistant technologies marks the convergence of AI with smart home technology, which could lead to increasing adoption and advancements in both fields.
Workshop question
How can your brand integrate voice assistance into your product/service to enhance your customer's sense of security?
Trend signals
Trend signals for Digitized Security
Trend score 3.5 out of 10, from popularity 51%, activity 47%, freshness 8%.
Popularity51%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Digitized Security trend
5 featured examples from Nov 1, 2017 to Mar 30, 2019CategoryTech
Voice Assistant Security Cameras
The 'Blink XT' Works with Amazon Alexa, Indoors or Out
Opportunity for disruptive innovation in the home security industry with wireless, voice-controlled cameras.
CategoryTech
Voice Assistant Security Systems
The Honeywell Smart Home Security System Keeps Costs Low
Opportunity for disruptive innovation in the home security industry by offering advanced, integrated solutions to meet the increasing consumer demand.
CategoryTech
Voice Assistant Security Cameras
The Yale All-in-One Camera Works with Amazon Alexa
The advancements in smart home security cameras create opportunities for companies in the home security industry to develop innovative products and services.
CategoryTech
Smart Home Security Cameras
The Wyze Cam v2 Comes with Alexa Compatibility
Innovating within the smart home technology industry to create integrated and voice-enabled security cameras.
CategoryTech
Voice Assistant Security Cameras
The TP-LINK Kasa Spot Indoor Security Camera is Cost-Effective
Disruptive innovation opportunities in the home security industry by incorporating voice assistant technology and HD footage capability in security cameras.
