Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Communal
Camper
Multi-level sleepers provide a more social method of outdoor engagement.
5.9
Trend score
Trend
What is the Communal Camper trend?
Communal Camper: Enhancing social interaction, consumers turn to more intimate forms of outdoor camping. Providing tents and campers that allow for multiple user accessibility, these camping products reflect an uninhibited need for communal engagement.
Trend themes
Themes within the Communal Camper trend
Three behaviours holding the trend together01
Communal Camping
As consumers seek more social forms of outdoor engagement, camping products are reflecting a need for communal interaction, leading to innovations like multi-level, modular honeycomb campers and connective modular tents.
02
Modular and Stackable Tents
Creating campsite compounds with modular and stackable tents provides new experiences for campers, leading to innovations like POD Tents and oversized compound tents.
03
Innovative Tent Designs
Innovative tent designs like domed station tents that sleep up to 20 people and collapsible car tents, like the Logos Decagon Link Station, provide disruptive alternatives to traditional tent designs for wilderness settings and long-term treks.
Industry implications
What the Communal Camper trend means for industry
Where the trend changes the playbookFor
Outdoor Recreation
Outdoor recreation manufacturers can focus on creating products that foster communal interaction and create new experiences for campers, like modular and stackable tents.
For
Hospitality
Hospitality industries can adopt a 'glamping' approach and offer a range of unique experiences for customers with innovative tent designs that provide shelter and comfort in a sleek and portable manner.
For
Automotive and Transportation
The Logos Decagon Link Station and other collapsible car tents provide a unique opportunity for transportation companies to innovate and cater to the needs of wildnerness trekkers looking for an all-in-one design solution.
Trend signals
Trend signals for Communal Camper
Trend score 5.9 out of 10, from popularity 82%, activity 88%, freshness 8%.
Popularity82%
Activity88%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Communal Camper trend
4 featured examples from Jul 24, 2014 to Feb 2, 2016CategoryArt & Design
Connective Modular Tents
The POD Tents Help Connect Tents to Form Camping Compounds
Camping equipment manufacturers could capitalize on the trend of connective tents to create social camping experiences.
CategoryArt & Design
Modular Honeycomb Campers
These Stackable Sleeping Cells are Perfect for Festivals
Modular sleeping solutions could be utilized by hotels and resorts to provide consumers with portable, comfortable, and modular rooms.
CategoryArt & Design
Domed Station Tents
The Mountain Hardwear Mobile Home Sleeps 20 People at Once
Innovative tents cater to individuals seeking comfortable and portable shelter for outdoor adventures.
CategoryArt & Design
Oversized Compound Tents
The Logos Decagon Link Station is a Car Tent with Modular Abilities
The camping industry can capitalize on the trend for modular and customizable tents for a more personalized camping experience.
