Category
Lifestyle
Assisted Choices
Trend cluster
Category
Collagen
Menu
Restaurants and cafes highlight collagen in their menu items.
2.9
Trend score
Trend
What is the Collagen Menu trend?
Collagen Menu: With collagen's popularity in the CPG space, brands in the restaurant business are highlighting their collagen-heavy dishes. Though collagen is a common ingredient, the fact that restaurant brands are emphasizing their use of it speaks to the growing need for brands to speak to wellness-minded and "foodie" consumers.
Insight
The consumer insight behind the Collagen Menu trend
For foodie consumers, experimenting with global cuisines they haven't previously tried isn't always enough. Consumers that subscribe to foodie culture are often seeking elevated versions of classic items they're already accustomed to. Often, this translates to added and unique health benefits, so they can indulge without feeling guilty.
Trend themes
Themes within the Collagen Menu trend
Three behaviours holding the trend together01
Wellness-focused cuisine
With the growing need for brands to speak to wellness-minded and 'foodie' consumers, restaurant brands are emphasizing the use of wellness ingredients in the dishes.
02
Functional beverages
Brands are innovating with unique, nutrition-rich beverages that offer both health benefits and an Instagram-friendly aesthetic.
03
Keto-friendly options
Smoothie King recently launched keto-friendly smoothies, featuring less than 10g of carbs and packed with high protein and fat, catering to the growing keto-based lifestyle trend.
Industry implications
What the Collagen Menu trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has an opportunity to create wellness-focused and visually appealing cuisine, and to offer functional beverages with added health benefits.
For
Fitness
The fitness industry can leverage the keto-based lifestyle trend, and incentivize physical activity through promotions that offer free health-focused food options.
For
Health and Wellness
The health and wellness industry can capitalize on the popularity of functional beverages and create innovative products that cater to the demand for healthy and visually appealing options.
Workshop question
How can your brand better speak to consumers' growing demand for wellness-based rituals?
Trend signals
Trend signals for Collagen Menu
Trend score 2.9 out of 10, from popularity 47%, activity 31%, freshness 8%.
Popularity47%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Collagen Menu trend
5 featured examples from Oct 24, 2017 to Aug 21, 2019CategoryLifestyle
Vibrant Blue-Hued Dressings
The Kenko Ocean Blue Salad Dressing is Colored with Spirulina
Food manufacturers can explore the innovation of creating food products with unique and visually appealing features, such as colorful spirulina-infused dressings.
CategoryMarketing
Rich Keto-Friendly Smoothies
Smoothie King Recently Launched the Keto Champ Smoothie
Smoothie franchises can benefit from the demand for keto-friendly smoothies by incorporating such offerings into their menus and attracting health-conscious customers.
CategoryLifestyle
Kelp-Topped Lattes
The Merbabe Latte Features Nutritious Ingredients and a Playful Design
Cafes and juice bars can capitalize on the demand for health-focused beverages by offering unique and nutritious options like the Merbabe Latte.
CategoryLifestyle
Bone Broth Waffles
The Osso Good Café Serves Waffles Made with Its Signature Bone Broth
The food and beverage industry can explore incorporating bone broth into recipes and creating new bone broth-based products.
CategoryLifestyle
Bone Broth Smoothies
Brodo's 'Brothie' Offers a New Way to Drink Bone Broth
The food and beverage industry can capitalize on the bone broth smoothie trend by developing and marketing innovative products that combine bone broth with other natural ingredien…
