Category
Lifestyle
Modular Coffee
Trend cluster
Category
Canned
Shirley
The Shirley Temple is increasingly revamped to appeal to old and new audiences.
6.0
Trend score
What's Happening
What is the Canned Shirley trend?
Canned Shirley: The Shirley Temple, a beloved classic from the early '90s, is making a stylish comeback—this time in canned form for straightforward enjoyment. These new versions put a contemporary spin on the drink, appealing to nostalgia-driven customers and even offering spiked variants for a grown-up twist.
Insight
The consumer insight behind the Canned Shirley trend
Consumers often gravitate toward products that remind them of childhood, aiming to replicate and indulge in nostalgic flavors from their youth. In response, brands are making that nostalgia instantly accessible while refining the flavor profile for a more grown-up audience, aiming to simultaneously appeal to long-time enjoyers and new consumers. These brands recognize that their consumer desires a product that brings back childhood joy but feels sophisticated enough for adult social settings.
Trend themes
Themes within the Canned Shirley trend
Three behaviours holding the trend together01
RTD Nostalgic Beverages
Bringing beloved childhood drinks into the modern age, brands are creating convenient Ready-to-Drink options that play on nostalgia while incorporating contemporary flavors and formats.
02
Newstalgic Alcoholic Spins
Classic non-alcoholic beverages are being transformed into sophisticated adult drinks, blending old-fashioned nostalgia with new flavor profiles and healthier ingredients.
03
Better-for-You Soda Innovations
In response to health-conscious consumers, companies are reinventing traditional sodas with natural ingredients and minimal processing, offering a more wholesome and nutritious soda experience.
Industry implications
What the Canned Shirley trend means for industry
Where the trend changes the playbookFor
Beverage Industry
The beverage sector is evolving with innovative products that blend nostalgia with modern consumer preferences for health and convenience.
For
Alcoholic Drinks Industry
By infusing childhood flavors into alcoholic beverages, this industry continues to attract adult consumers with a taste for nostalgia.
For
Food and Beverage Packaging
Packaging design in the food and beverage market is playing a key role in appealing to nostalgic sentiments while emphasizing a product's modernity and convenience.
Workshop question
How can your brand use past trends to influence modern product development?
Trend signals
Trend signals for Canned Shirley
Trend score 6.0 out of 10, from popularity 75%, activity 68%, freshness 36%.
Popularity75%
Activity68%
Freshness36%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Canned Shirley trend
4 featured examples from Sep 26, 2024 to Feb 25, 2025CategoryBusiness
Limited Holiday Soda Flavors
Dr. Pepper Group Released Shirley Temple 7UP for 2024 Holidays
This industry is seeing innovation through the introduction of nostalgic drinks in ready-to-consume formats, appealing to a broad demographic.
CategoryLifestyle
Juicy Better-for-You Sodas
Ever Spindrift SODA Flavor Contains 20% Not-From-Concentrate Juice
The beverage industry is undergoing a transformation as health-conscious consumers drive demand for drinks made from real ingredients and reduced sugar content.
CategoryLifestyle
Canned Shirley Temples
The Drinks Bureau Offers 'The Shirleys' in Two Unique Formats
The RTD beverage industry is witnessing growth through innovative cocktails that cater to niche social causes and community engagement.
CategoryLifestyle
RTD Cherry-Vanilla Cocktails
Dirty Shirley with Cherry Vanilla Features Organic Cherry Juice
The ready-to-drink alcoholic beverage market can innovate by blending classic flavors with premium and organic ingredients.
