Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabis
Fest
Cannabis becomes a formalized part of festival culture.
4.7
Trend score
Trend
What is the Cannabis Fest trend?
Cannabis Fest: The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises.
Trend themes
Themes within the Cannabis Fest trend
Three behaviours holding the trend together01
Branded Cannabis Experiences for Festivals
As cannabis legalization rises, look for brands to offer formalized branded experiences that cater to marijuana enthusiasts in festival-like environments with innovative products such as cannabis flower crowns or marijuana flights.
02
Cannabis Tourism Experiences
With increasing legalization, expect to see collaborations and partnerships in the tourism and travel industry that focus on cannabis-centric experiences and destinations such as mobile cannabis lounges or curated cannabis experiences at music events and concerts.
03
Cannabis Event Kits
As music festivals continue to surge in popularity, brands will compete with attractive portable cannabis kits and festival survival packages that cater to consumer needs such as the Canndescent exclusive marijuana flight.
Industry implications
What the Cannabis Fest trend means for industry
Where the trend changes the playbookFor
Festival and Events Industry
As cannabis becomes more widely accepted, festival planners should consider including cannabis-friendly areas and curated cannabis experiences into their events to attract a new demographic of festival-goers.
For
Travel and Tourism Industry
The growing market for legal recreational marijuana use presents an opportunity for travel agencies to offer cannabis-centric experiences and destinations for the marijuana enthusiast.
For
Product and Service Development Industry
The evolving cannabis industry allows for innovative product and service development such as the Lowell Herb Co.'s cannabis flower crown or Toast and Loopr's mobile cannabis lounge.
Workshop question
How could your brand push for more equal application of marijuana legalization?
Trend signals
Trend signals for Cannabis Fest
Trend score 4.7 out of 10, from popularity 68%, activity 66%, freshness 8%.
Popularity68%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cannabis Fest trend
4 featured examples from Mar 30, 2017 to Aug 8, 2018CategoryUnique
Marijuana-Topped Festival Accessories
The Cannabis Flower Crown Arrives Just in Time for Coachella
The cannabis industry will benefit from the innovative marketing strategies and the growing market for marijuana-inspired festival accessories.
CategoryLifestyle
Mobile Cannabis Lounges
Toast and Loopr Teamed up for this Luxe Brand Activation on Wheels
Disruptive Innovation Opportunity: Explore partnerships and collaborations within the cannabis industry to create unique and memorable experiences for consumers.
CategoryLifestyle
Cannabis-Friendly Festival Experiences
Highland Events Offers a Unique "Legal Cannabis Experience"
Event planning companies can partner with music festivals to offer marijuana-friendly event experiences and capitalize on the changing face of cannabis culture.
CategoryArt & Design
Portable Cannabis Festival Kits
Canndescent Launches an Exclusive Flight in Time for Coachella
Cannabis brands can utilize festival kits to showcase their products and attract potential customers in an exciting and fun environment.
