Cannabis becomes a formalized part of festival culture
Implications - The use of cannabis in festivals has been common for decades, and legalization and decriminalization in North America has brought on the branded formalization of this substance's use in festival-like environments. This shift indicates brands' willingness to put their names behind cannabis and its related products as perceived consumer acceptance of the substance rises.
Workshop Question - How could your brand push for more equal application of marijuana legalization?
Trend Themes
1. Branded Cannabis Experiences for Festivals - As cannabis legalization rises, look for brands to offer formalized branded experiences that cater to marijuana enthusiasts in festival-like environments with innovative products such as cannabis flower crowns or marijuana flights.
2. Cannabis Tourism Experiences - With increasing legalization, expect to see collaborations and partnerships in the tourism and travel industry that focus on cannabis-centric experiences and destinations such as mobile cannabis lounges or curated cannabis experiences at music events and concerts.
3. Cannabis Event Kits - As music festivals continue to surge in popularity, brands will compete with attractive portable cannabis kits and festival survival packages that cater to consumer needs such as the Canndescent exclusive marijuana flight.
Industry Implications
1. Festival and Events Industry - As cannabis becomes more widely accepted, festival planners should consider including cannabis-friendly areas and curated cannabis experiences into their events to attract a new demographic of festival-goers.
2. Travel and Tourism Industry - The growing market for legal recreational marijuana use presents an opportunity for travel agencies to offer cannabis-centric experiences and destinations for the marijuana enthusiast.
3. Product and Service Development Industry - The evolving cannabis industry allows for innovative product and service development such as the Lowell Herb Co.'s cannabis flower crown or Toast and Loopr's mobile cannabis lounge.
4 Featured, 35 Examples:
198,445 Total Clicks
Date Range:
Mar 17 — Aug 18
Trending:
Warm
Consumer Insight Topics:
