Health-conscious nut butters serve as a vehicle for unexpected flavor
Implications - As consumers begin to reconsider the place of dairy in a healthy diet, many are completely embracing adventurously flavored nut-based spreads as a reasonable compromise. In addition to highlighting the pursuit of familiar flavors through healthier means, this progression demonstrates the modern consumer's self-starting attitude regarding wellness and designing a lifestyle that works best for them.
Workshop Question - With more consumers opting for healthy alternatives, how can your brand strike a balance between indulgence and wellness?
Trend Themes
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Dessert-inspired Nut Spreads — Naturally flavored nut butter products that take inspiration from delectable dessert flavors are a new trend in the nut butter market.
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Flavorful Soybean Spreads — Soy-based nut butter spreads are being introduced as an alternative to those who avoid eating nuts, opening up a new market for allergen-friendly spreads.
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Globally Inspired Nut Butters — Nut butter spreads are taking cues from globally-inspired dishes to produce bold, new and unusual flavors.
Industry Implications
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Healthy Snacks Industry — New flavors and ingredients in this trend open up opportunities for healthy snacks companies to produce innovative and nutritious products for customers.
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Plant-based Food Industry — New soy-based spreads present an opportunity for plant-based food companies to explore new markets - specifically those that need alternative, allergen-friendly spreads.
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Flavoring Industry — The trend of unique, globally-inspired flavors is an opportunity for flavoring companies to pursue partnerships with nut butter companies that want to stand out in the market with unique flavors.
