Nut Butter Infusion

Health-conscious nut butters serve as a vehicle for unexpected flavor

Implications - As consumers begin to reconsider the place of dairy in a healthy diet, many are completely embracing adventurously flavored nut-based spreads as a reasonable compromise. In addition to highlighting the pursuit of familiar flavors through healthier means, this progression demonstrates the modern consumer's self-starting attitude regarding wellness and designing a lifestyle that works best for them.

Workshop Question - With more consumers opting for healthy alternatives, how can your brand strike a balance between indulgence and wellness?
SCORE 3.4
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45,636 Total Clicks
Apr 16 - Mar 17
Mild
MarketingLifestyleFoodHealthBranding
Featured Examples
Dessert-Inspired Almond Spreads - Buff Bake's Almond Butter Spread Tastes Like Birthday Cake
SCORE 5.3
Warm 1,565 Clicks Pub: Apr 19, 16
Dessert-Inspired Almond Spreads
Buff Bake's Almond Butter Spread Tastes Like Birthday Cake
This protein-packed almond butter spread from Buff Bake is made with more than just dry-roasted nuts. The ‘Birthday Cake Almond Butter’ is also enhanced with premium ingredients like all-... [More]
Alternative Nut Butter Jars - These Dynamic Nut Butters are Both Nutritious and Flavorful
SCORE 3.7
Mild 894 Clicks Pub: Oct 19, 16
Alternative Nut Butter Jars
These Dynamic Nut Butters are Both Nutritious and Flavorful
Most people are familiar with butter of the peanut or almond variety, but these nut butter jars feature the spreads in slightly different forms. Called ‘Castanharia,’ the brand offers... [More]
Cake-Flavored Nut Spreads - This Flavored Peanut Butter from Buff Bake Tastes Like Red Velvet Cake
SCORE 2.4
Untested 1,420 Clicks Pub: May 13, 16
Cake-Flavored Nut Spreads
This Flavored Peanut Butter from Buff Bake Tastes Like Red Velvet Cake
The rise of foodie culture has inspired the creation of a number of flavored peanut butter products, including ones that taste like white chocolate, bananas or cookie dough. Buff Bake is adding to... [More]
Flavorful Soybean Spreads - Don't Go Nuts Make Nut-Free Spreads in Chocolate, Cinnamon and More
SCORE 2.9
Mild 647 Clicks Pub: May 17, 16
Flavorful Soybean Spreads
Don't Go Nuts Make Nut-Free Spreads in Chocolate, Cinnamon and More
There’s certainly no shortage of unconventionally flavored peanut butter and almond butter products on the market, but Don’t Go Nuts aims to provide options for those who avoid eating... [More]
Globally Inspired Nut Butters - These Nut Butter Spreads Boast Thai, Indian and African Flavors
SCORE 3
Mild 439 Clicks Pub: Feb 8, 17
Globally Inspired Nut Butters
These Nut Butter Spreads Boast Thai, Indian and African Flavors
With the rise of foodie culture, a number of flavored nut butter spreads were introduced to the market with swirls of chocolate, honey and cinnamon mixed into them. As an alternative to sweet flavors,... [More]
Dessert-Inspired Nut Spreads - Legendary Foods' Nut Butters are Flavored to Taste Like Sweet Treats
SCORE 1.8
Untested 426 Clicks Pub: Mar 16, 17
Dessert-Inspired Nut Spreads
Legendary Foods' Nut Butters are Flavored to Taste Like Sweet Treats
When one purchases a jar of nut spread, it is expected that it will taste like creamy cashews, roasted almonds, or any other nuts that are used in the making of these products. But now, Legendary... [More]
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