Category
Fashion
Scaled Restraint
Trend cluster
Category
Brewed
Beauty
Cosmetic products incorporate tea ingredients with natural appeal.
2.9
Trend score
Trend
What is the Brewed Beauty trend?
Brewed Beauty: Cosmetic brands are satisfying a consumer appetite for natural products through the incorporation of tea-based ingredients. By adding this herbal slant, specific demographics are more easily targeted as Generations X and Y continue to lean towards wellness in both consumption and production. A focus on niche specifications is also in tune with a prevalent draw towards customization.
Trend themes
Themes within the Brewed Beauty trend
Three behaviours holding the trend together01
Tea-Infused Ingredients
Cosmetic and hair care brands are leveraging tea-based ingredients to cater to the veracious consumer appetite for natural products
02
Pharma-Cosmetics
The trend of merging science with nature to create powerful cosmetic solutions is a unique selling proposition in the beauty industry
03
Organic Skincare
Natural, organic and all-vegan products are disrupting the cosmetic sector to cater to the health-conscious millennial demographic
Industry implications
What the Brewed Beauty trend means for industry
Where the trend changes the playbookFor
Cosmetics Industry
The cosmetics sector has an opportunity to use tea ingredients as a key differentiator for their products to cater to the consumer shift towards natural ingredients
For
Haircare Industry
Brands can capitalize on the use of tea-infused extracts to offer a new range of nourishing hair care products to consumers
For
Organic Skincare Industry
The pharma-cosmetics market has a unique opportunity to leverage natural and organic ingredients to create effective skincare solutions that offer organic holistic care to the consumer
Trend signals
Trend signals for Brewed Beauty
Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%.
Popularity46%
Activity33%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Brewed Beauty trend
6 featured examples from Apr 21, 2015 to Feb 17, 2016CategoryFashion
Tea-Based Face Serums
EvyJoAndCo's 'Immortelle' Serum is Infused with Chamomile Ingredients
Organic and natural skincare brands can disrupt the industry by creating products similar to EvyJoAndCo's tea-based face serums.
CategoryFashion
Tea-Based Makeup Removers
This Blue Chamomile and Lemon Oil Cleanser is Organically Sourced
Skincare companies could benefit from the trend of tea-based makeup removers, especially those that focus on organic and chemical-free products.
CategoryFashion
Tea-Infused Hair Care
The New Pai-Shau Line Features Hair Products Containing Tea Extracts
The tea-infused hair care industry is experiencing disruption with Pai-Shau's revolutionary products.
CategoryLifestyle
Tea-Infused Cosmetics
David's Tea Beauty Products Are Vegan, Cruelty-Free and Organic
The beauty and cosmetics industry can leverage the trend of tea-infused skincare products to offer innovative and enticing products to consumers.
CategoryFashion
Green Tea-Based Cosmetics
African Extracts Rooibos Skincare is a Top Brand in South Africa
The beauty industry can explore incorporating green tea extracts into cosmetic products for their potential benefits and appeal to eco-conscious consumers.
CategoryFashion
Lavender Facial Flower Waters
This Lavender Hydrosol from S.W. BASICS Soothes Skin
Opportunity for beauty and wellness companies to incorporate natural ingredients and aromatherapy into their skincare products.
