Cosmetic products incorporate tea ingredients with natural appeal
Implications - Cosmetic brands are satisfying a consumer appetite for natural products through the incorporation of tea-based ingredients. By adding this herbal slant, specific demographics are more easily targeted as Generations X and Y continue to lean towards wellness in both consumption and production. A focus on niche specifications is also in tune with a prevalent draw towards customization.
Trend Themes
1. Tea-infused Ingredients - Cosmetic and hair care brands are leveraging tea-based ingredients to cater to the veracious consumer appetite for natural products
2. Pharma-cosmetics - The trend of merging science with nature to create powerful cosmetic solutions is a unique selling proposition in the beauty industry
3. Organic Skincare - Natural, organic and all-vegan products are disrupting the cosmetic sector to cater to the health-conscious millennial demographic
Industry Implications
1. Cosmetics Industry - The cosmetics sector has an opportunity to use tea ingredients as a key differentiator for their products to cater to the consumer shift towards natural ingredients
2. Haircare Industry - Brands can capitalize on the use of tea-infused extracts to offer a new range of nourishing hair care products to consumers
3. Organic Skincare Industry - The pharma-cosmetics market has a unique opportunity to leverage natural and organic ingredients to create effective skincare solutions that offer organic holistic care to the consumer
