Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Branded
Homemade
As brands look to convey wholesome qualities, a handmade aesthetic is adopted.
3.9
Trend score
Trend
What is the Branded Homemade trend?
Branded Homemade: As the DIY boom rages on, consumers are warming to products that boast a nostalgic, homemade aesthetic. Utilizing a handmade-like branding approach, the products appeal to consumers who are charmed by the rustic notion of handcrafted goods.
Trend themes
Themes within the Branded Homemade trend
Three behaviours holding the trend together01
Homemade Aesthetic
Incorporating nostalgia and a handcrafted look in branding appeals to consumers charmed by the rustic notion of DIY goods. An opportunity for businesses to differentiate themselves with a unique and authentic brand identity.
02
DIY-inspired Packaging
Choosing short bottles, plain jars, and customizable labels for products such as coffee, whiskey, and pies adds a homemade feel to products that appeal to consumers looking for authenticity. An opportunity for businesses to tap into the DIY trend and save costs on packaging design.
03
Niche Food Offerings
Restaurants and brands that specialize in a single kind of food, or a food-plus-sauce combination, can cater to food enthusiasts and offer unique dining experiences. An opportunity for businesses to position themselves as experts in their niche and differentiate from competitors.
Industry implications
What the Branded Homemade trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands and restaurants can tap into consumer's preference for locally sourced, niche foods through creative packaging and unique offerings. An opportunity for innovative product development and differentiation.
For
Personal Care
Handmade and eco-friendly products have gained popularity, especially in the personal care industry. An opportunity for brands that offer a unique value proposition and cater to consumers looking for environmentally conscious products.
For
Retail
Incorporating nostalgia, DIY, and customization trend in packaging and branding offers opportunities for retailers to differentiate themselves from competitors, save packaging costs, and provide a unique customer experience. An opportunity for brands to stand out in a crowded market and connect with consumers.
Trend signals
Trend signals for Branded Homemade
Trend score 3.9 out of 10, from popularity 59%, activity 52%, freshness 8%.
Popularity59%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Branded Homemade trend
6 featured examples from May 16 to Aug 26, 2014CategoryEco
Handmade Vegan Soaps
FormularyFiftyFive's La Nuit Shea Butter Formula is Luxe and Eco-Friendly
The natural beauty industry can benefit from the trend of handmade vegan products, as people look for alternatives to traditional products that use harsh chemicals.
CategoryLifestyle
Mason Jar Pies
Jam Jar Bakery Offers Customers an Easy Way to Enjoy a Messy Baked Good
The bakery industry can capitalize on the trend towards simplified and customizable dessert items for direct-to-consumer sales.
CategoryLifestyle
Patriotic American Alcohols
Freedom Moonshine American Rye Whiskey Comes in Red, White and Blue
The packaging industry can offer innovative solutions for businesses looking to create DIY-style packaging, similar to the approach used by Tennessee Stillhouse for Freedom Moonsh…
CategoryLifestyle
Bizarre Beer Shampoos
The BRÖÖ Hair Shampoos are Infused with Handcrafted Ale
There is an opportunity for haircare companies to experiment with new, unique ingredients and develop their own beer-infused hair products to tap into this market.
CategoryMarketing
Homemade-Inspired Coffee Branding
Spark Cold Brew Takes on a Vintage and Handcrafted Look
Exploring opportunities to create innovative and eye-catching packaging designs for various beverage products.
CategoryLifestyle
Specialty Fries Restaurants
NYC's Pommes Frites Specializes in Belgian Fries with Fancy Sauces
The restaurant industry can capitalize on the specialty fries trend by creating unique fry-focused menus and experimenting with creative toppings and sauces.
