Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Brainteaser
2.0
Added features are added to puzzle pieces for an experiential twist.
3.4
Trend score
Trend
What is the Brainteaser 2.0 trend?
Brainteaser 2.0: As the attention span of youths increasingly diminish, brands are re-designing traditionally straight-forward toys like puzzles with unexpected, experiential elements. Offering more than just cognitive interaction, brands are integrating elements like LED lighting and physical stimulation to not only delight consumers, but also redefine how intellectual games are experienced.
Trend themes
Themes within the Brainteaser 2.0 trend
Three behaviours holding the trend together01
Experiential Puzzle Toys
Brands are re-designing toys like puzzles with unexpected, experiential elements to redefine how intellectual games are experienced.
02
Gaming Puzzle Toys
Toys like Puzzlets give kids coding and game development skills, bringing old school puzzles into the technology age.
03
Mechanical 3D Puzzles
Wooden toy sets like the Ukrainian Gear offer an added challenge of putting together a mechanical structure that challenges both the mind and intellect.
Industry implications
What the Brainteaser 2.0 trend means for industry
Where the trend changes the playbookFor
Toy Industry
Brands can create puzzles with experiential elements that offer consumers a more engaging experience.
For
Education Industry
Educational STEM toys like Puzzlets can provide hands-on learning experiences that build confidence and develop coding, game development, and problem solving skills.
For
Gift Industry
Customizable, unique puzzles like the Ukrainian Gear can provide creative and personalized gifting options for consumers.
Workshop question
What could you add to your product or brand to increase the experience or ritual?
Trend signals
Trend signals for Brainteaser 2.0
Trend score 3.4 out of 10, from popularity 46%, activity 49%, freshness 8%.
Popularity46%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Brainteaser 2.0 trend
6 featured examples from Sep 12, 2015 to Apr 27, 2016CategoryLife-Stages
Overcomplicated Kids Toys
The 13 x 13 x 13 Rubik's Cube by YJ MoYu is Impossibly Difficult
Toy manufacturers can explore the production of complex puzzle toys that cater to both children and adults.
CategoryLife-Stages
Spherical Maze Brainbusters
The A-Maze-Ball Games Offer Circular Puzzles to Keep the Mind Active
The toy industry can benefit from the trend of reviving classic games by reimagining and updating old favorites to appeal to modern-day consumers.
CategoryLife-Stages
Mechanical 3D Puzzles
The Ukrainian Gears is a Dimensional Puzzle That Offers an Added Challenge
Opportunity for toy manufacturers to explore and expand their line of wooden 3D puzzles with mechanical features.
CategoryLife-Stages
Shock-Inducing Brainteasers
This Faux Rubik Cube Game Shocks the Players After Two Turns
Potential for incorporating electric shocks or other surprising elements into novelty products.
CategoryLife-Stages
Horror Movie Prop Toys
This Hellraiser Puzzle Box is Styled After the Horrific Item from the Films
The film memorabilia industry can seize the opportunity to produce and sell high-quality replica toys based on iconic movie props.
CategoryLife-Stages
Gaming Puzzle Toys
Learning Game System Puzzlets Gives Kids Coding and Game Development Skills
Toy manufacturers can explore the design and production of STEM toys that combine traditional puzzles with technology to appeal to modern children.
