Barbification

Obsession with the iconic children's doll makes for unique branding

Implications - Barbie has long been an icon among young children, but now the doll is being reinterpreted and paid tribute across all age groups--and in more unique forms than ever before. This obsession with Barbie has affected the branding and marketing of products from computers and cameras to fashion lines and magazine editorials.
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
1,065,815 Total Clicks
Jan 10 - May 10
V. Hot
Featured Examples
Retro Barbie Makeovers - Chrome Hearts Barbie Collaboration Will Rock Your World
SCORE 6
Warm 37,332 Clicks Pub: Apr 6, 10
Retro Barbie Makeovers
Chrome Hearts Barbie Collaboration Will Rock Your World
The collaboration between Barbie and Chrome Hearts definitely has everyone’s head turned. Decked out in Chrome Hearts gear, the 12 individual dolls are over three feet tall, with their hair done up by… [More]
Spy Cam Dolls - The Barbie Video Girl Records Those Special (or Secret) Moments
SCORE 6.7
Warm 52,296 Clicks Pub: Feb 17, 10
Spy Cam Dolls
The Barbie Video Girl Records Those Special (or Secret) Moments
The folks over at Barbie are certainly busy people having just unveiled her 126th job and now Barbie Video Girl. If you’ve always wondered what it was like to be Barbie, now you can experience her life… [More]
Guerrilla Doll Faces - Jocelyne Grivaud Superimposes Barbie on Her Idolized Artists' Works
SCORE 5.8
Warm 37,267 Clicks Pub: Jan 13, 10
Guerrilla Doll Faces
Jocelyne Grivaud Superimposes Barbie on Her Idolized Artists' Works
Whether or not you have ever owned a Barbie, the impact the Barbie franchise had on every person’s childhood is undeniable. For Jocelyne Grivaud, her love for these dolls didn’t just stop there. In carrying… [More]
Juxtaposed Dolltography - The Hair's How Soviet Barbie Makeover is Modernized
SCORE 4.8
Average 11,160 Clicks Pub: May 10, 10
Juxtaposed Dolltography
The Hair's How Soviet Barbie Makeover is Modernized
The 'Hair’s How' Soviet Barbie makeover is an interesting way to portray the past by using modern views and mediums. The Barbie dolls are juxtaposed with posters from the Soviet past as they’re modelling… [More]
Couture Chained Barbies - Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
SCORE 5.4
Warm 33,637 Clicks Pub: Jan 26, 10
Couture Chained Barbies
Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
Here is another example that Barbie is not only a toy but a fashion icon. Designers have customized the Barbie Basic Doll--an LBD-clad Barbie--with accessories, shoes, bags and jewelery as part of the… [More]
Rich Housewife Dolls - The Barbie Lounge is the Place to be for Sophisticated Dolls
SCORE 5.4
Warm 22,046 Clicks Pub: Apr 6, 10
Rich Housewife Dolls
The Barbie Lounge is the Place to be for Sophisticated Dolls
The Barbie Lounge is the perfect place to be if you crave chic and elegant fashions for your beloved doll. The website Asos.com hosts all sorts of swank accessories for your high society dollie so that… [More]
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