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Barbification

Obsession with the iconic children's doll makes for unique branding

Implications - Barbie has long been an icon among young children, but now the doll is being reinterpreted and paid tribute across all age groups--and in more unique forms than ever before. This obsession with Barbie has affected the branding and marketing of products from computers and cameras to fashion lines and magazine editorials.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 40 Examples:
1,664,740 Total Clicks
Date Range:
Jan 10 — May 10
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Retro Barbie Makeovers
Retro Barbie Makeovers
Chrome Hearts Barbie Collaboration Will Rock Your World
The collaboration between Barbie and Chrome Hearts definitely has everyone’s head turned. Decked out in Chrome Hearts gear, the 12 individual dolls are over three feet tall, with their hair done up by… MORE
Spy Cam Dolls
Spy Cam Dolls
The Barbie Video Girl Records Those Special (or Secret) Moments
The folks over at Barbie are certainly busy people having just unveiled her 126th job and now Barbie Video Girl. If you’ve always wondered what it was like to be Barbie, now you can experience her life… MORE
Guerrilla Doll Faces
Guerrilla Doll Faces
Jocelyne Grivaud Superimposes Barbie on Her Idolized Artists' Works
Whether or not you have ever owned a Barbie, the impact the Barbie franchise had on every person’s childhood is undeniable. For Jocelyne Grivaud, her love for these dolls didn’t just stop there. In carrying… MORE
Juxtaposed Dolltography
Juxtaposed Dolltography
The Hair's How Soviet Barbie Makeover is Modernized
The 'Hair’s How' Soviet Barbie makeover is an interesting way to portray the past by using modern views and mediums. The Barbie dolls are juxtaposed with posters from the Soviet past as they’re modelling… MORE
Couture Chained Barbies
Couture Chained Barbies
Designers Upgrade the CFDA Barbie Basic Doll With Personal Style
Here is another example that Barbie is not only a toy but a fashion icon. Designers have customized the Barbie Basic Doll--an LBD-clad Barbie--with accessories, shoes, bags and jewelery as part of the… MORE
Rich Housewife Dolls
Rich Housewife Dolls
The Barbie Lounge is the Place to be for Sophisticated Dolls
The Barbie Lounge is the perfect place to be if you crave chic and elegant fashions for your beloved doll. The website Asos.com hosts all sorts of swank accessories for your high society dollie so that… MORE
'Women of the Cloth' Dolls
'Women of the Cloth' Dolls
Episcopal Priest Barbie Tells Secretary Barbie Who's Who
This little find just made me the happiest girl around. It seems that some genius out there has gone ahead and created Episcopal Priest Barbie, a true token of their devotion to Christ. Episcopal Priest… MORE
Bizarre Barbie Mods
Bizarre Barbie Mods
Ooak Barbies Takes the Much Loved Doll to New Places
I have an inappropriate sense of humor. I own it; it is who I am. So it goes without question that I love these inappropriate Barbies by OOAK Barbies (One of a Kind Barbies). Available through their Etsy… MORE
Barbie Netbooks
Barbie Netbooks
Korea Launches the Pretty-in-Pink Samsung X170 Barbie Edition Laptop
The Samsung X170 Barbie Edition Laptop adds to the already vast Barbie merchandise collection. Available in pink or black with the Barbie logo on its cover, the special edition laptops by Samsung include… MORE
Designer-Inspired Dolls
Designer-Inspired Dolls
Kartel Designs for Barbies ‘PLASTIC' Collectors Edition
Barbie has been a pop icon for decades, taking on various roles with the changing times. Mattel is launching Barbie’s PLASTIC Collectors Edition line which will showcase different designers and their interpretation… MORE
Computer Engineer Dolls
Computer Engineer Dolls
Mattel Reveals Barbie's 126th Job, and It's a Tech-Savvy One
As Barbie turns 50 this year, she made a decision that she’s going to pursue her career in the technology industry as a computer engineer. You’d think it’s a bit dull compared with her previous careers,… MORE
Designer Clothed Barbies
Designer Clothed Barbies
Christian Louboutin Designs Anemone Barbie Full of Hollywood Glamour
Christian Louboutin is arguably (or in my view, hands down) one of the best designers out there and who better to design for then one of the most iconic and well known figures ever? Barbie of course!… MORE

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Related Examples

75 Barbie Spin-Offs
75 Barbie Spin-Offs
From Toys as Models to Decapitated Barbie Headdresses
Dirty Dolltography
Dirty Dolltography
Cristian Crisis' Barbie Life Shows Good Doll Gone Babe
TV Drama Series Dolls
TV Drama Series Dolls
Mattel Creates ‘Mad Men' Barbie Dolls
Cute Couture Dolls
Cute Couture Dolls
The Christian Louboutin Barbie is Made of Glitz and Glamour
007 Dolls
007 Dolls
The Bond Girls Barbie Will Save the World, Steal Your Heart
80s Icon Dolls
80s Icon Dolls
Rock 'n' Roll Barbies Celebrate Music Icons
Barbiefied Fashion Lines
Barbiefied Fashion Lines
The Wildfox Summer 2010 Collection is So Totally Rad
Floral Designer Dolls
Floral Designer Dolls
The Limited Edition Comme Des Garcons Barbie by Rei Kawakubo
Barbie Burkas
Barbie Burkas
Mattel 'Save the Children' Barbies Have Traditional Makeovers
Doll Cankle Makeovers
Doll Cankle Makeovers
The Christian Louboutin Barbie Remake Has Slimmer Ankles
play_circle_filled Demented Doll Installations
Demented Doll Installations
Barbie Gone Bad at the 7th Annual Altered Barbie Doll Exhibit
play_circle_filled Adult Doll Clothing
Adult Doll Clothing
David Dixon Gets Inspired to Create Barbie Clothes for Adults
Psychedelic Barbies
Psychedelic Barbies
Jonathan Adler Takes it Back to the 60s with Pink Label Collector Barbie
play_circle_filled Black Barbies
Black Barbies
Using Toys to Send the Diversity Message in Vogue Italia's Black Issue
Barbie Bed Hair
Barbie Bed Hair
Piers Atkinson's Headdresses Are Eccentric
Supermodel Dolls
Supermodel Dolls
Heidi Klum Barbie Sports a Hot Pink Sparkly Disco Dress
Iconic Doll Chairs
Iconic Doll Chairs
Philippe Starck Barbie Chair for Kartell Comes in Adult and Kid Sizes
play_circle_filled High Horse Barbies
High Horse Barbies
Doll Celebrates the 135th Kentucky Derby and Barbie's 50th
49 Ways to Celebrate Barbie's 50th Birthday
49 Ways to Celebrate Barbie's 50th Birthday
Real-Life Barbie Cars
Real-Life Barbie Cars
Sparkling Pink Fiat 500 Gift For Barbie's 50th Birthday
Barbie Makeup for Adults
Barbie Makeup for Adults
Stila Launches 'Barbie Loves Stila' Cosmetics Paint Cans
Life-Sized Barbie Mansions
Life-Sized Barbie Mansions
Jonathan Adler Designs Real Malibu Dream House
Girlie Pop Culture Inking
Girlie Pop Culture Inking
Barbie Tattoos Let You Mark Yourself In Honor of Your Favorite Doll
play_circle_filled Body Modification Barbies
Body Modification Barbies
"Totally Stylin' Tattoos Barbie" Lets Girls Play With Temporary Tattoos
Real Models as Dolls
Real Models as Dolls
Karl Lagerfeld Shoots Baptiste Giabiconi as Ken With Barbie
Bringing Fashion Dolls to Life
Bringing Fashion Dolls to Life
Barbie's 50th Brithday Celebrated by Designers at NY Fashion
Overweight Toys
Overweight Toys
Fat Barbie, Superman and LEGO Figures Highlight Child Obesity
Digitally Aged Dolls
Digitally Aged Dolls
Barbie Gets Old, Complete With Wrinkles and Crow's Feet
play_circle_filled Iconic Doll Revamp
Iconic Doll Revamp
Barbie Gets Radical Makeover
Humanimal Barbie Dolls
Humanimal Barbie Dolls
The Prickly ‘Princess Unicorn'
Porcelain Parisian Fashion Dolls
Porcelain Parisian Fashion Dolls
The Miss Lanvin Collection
$30 Million Barbie Houses
$30 Million Barbie Houses
Barbie Flagship Store in Shanghai
32 Barbie Doll Innovations
32 Barbie Doll Innovations
play_circle_filled $100,000 Barbie Dolls
$100,000 Barbie Dolls
The Diamond Castle Collection Doll
Badass Superhero Barbies
Badass Superhero Barbies
Black Canary Barbie
Celebrity Dolls
Celebrity Dolls
Amy Winehouse Barbie
$85,000 Diamond Barbie
$85,000 Diamond Barbie
De Beers Designed Doll
Muslim Barbie Alternative
Muslim Barbie Alternative
Salma Dolls
Barbie Doll Comes With Plastic Poop
Barbie Doll Comes With Plastic Poop
Fulla the Muslim Barbie
Fulla the Muslim Barbie
Best Selling Girl's Toy in the Arab World