As consumers crave an organic connection, brands highlight a candid aesthetic
Implications - Consumers love to feel as though they're getting the VIP treatment, which is being acknowledged with behind-the-scenes branding that highlights transparency and a genuine nature. This private, backstage approach to branding is resonating with consumers who have difficulty seeing the human side of business.
Trend Themes
1. Backstage Branding - Brands are emphasizing authenticity and transparency by highlighting backstage moments and candid content.
2. Behind-the-scenes Exposure - Consumers are increasingly drawn to authentic experiences that offer glimpses behind the curtain, thus creating a demand for content that showcases production elements alongside final products.
3. DIY Access and Self-celebrity - Influencers and everyday users aspire to become their own producers with a focus on providing their own, exclusive content that showcases their unique brand of creativity and authenticity.
Industry Implications
1. Fashion Industry - Future-forward brands can create buzz by highlighting backstage moments, giving consumers the chance to see how the products and experiences they are buying come to life.
2. Entertainment Industry - Behind-the-scenes content can create an experience that is both immersive and exclusive for viewers, while still being anchored in authenticity and transparency.
3. Sports Industry - With a focus on product design and manufacturing processes, the sports industry can create an engaging user experience by highlighting the work that goes into every finished product.
5 Featured, 44 Examples:
409,602 Total Clicks
Date Range:
Jan 14 — Aug 14
Trending:
Warm
Consumer Insight Topics:
