Top model Nadja Bender recently posted for Vogue Spain's September 2014 issue shot by brilliant photographer Giampaolo Sgura. The shoot centered around showcasing how makeup artists and stylists get models ready for a picture perfect editorial.
While most viewers only see the finale product behind a fashion photoshoot, there's typically an immense amount of work that went behind planning and prepping the models, clothes and makeup to make everything look incredibly flawless. Sgura shot Bender in a series of behind-the-scene images that featured high-fashion garments from labels like Chanel and Moschino. Bender was photographed with two other assistants that would be touching up her makeup or prepping her outfit. The editorial had a gaudy and urban feel to it with outlandish looks, cornrow hairstyles and lots of golden accessories.
What's Driving This Trend
- Behind-the-scene Fashion
- Opportunity for innovation in creating immersive behind-the-scene experiences for fashion enthusiasts to get an insider look at the industry.
- Deconstructed Editorials
- Disruptive potential in presenting fashion editorials that focus on the process and work behind creating a final photoshoot.
- Outlandish Styling
- Opportunity for designers and stylists to push boundaries and create bold, unconventional looks for fashion editorials.
Who This Affects Most
- Fashion Photography
- Innovation in capturing the behind-the-scene process of fashion photography to provide a new perspective for viewers.
- Fashion Media
- Opportunity for fashion publications and online platforms to create content that goes beyond the final images and highlights the creative process.
- Fashion Design
- Disruptive potential in designing and creating avant-garde garments and accessories for editorial shoots that challenge traditional fashion norms.
