As though on the set of a movie or a stylized interview, the Sisley SS14 ad campaign features more than the models and their chic outfits. Also caught in the frame are production assistants, boom stands and video cameras. Of course, they are all part of the act. In a way, this props are very glamorizing. The Sisley SS14 ad campaign brings to mind the behind-the-scenes footage of celebrities at work.
The Sisley SS14 ad campaign stars models Lindsey Wixson, Julia Restoin Roitfeld, Clément Chabernaud and Rueben Ramacher, all of whom could be considered celebrities in their own rights. Clad in edgy yet sophisticated ensembles fit for a rockstar, they all pose on a bed in a bright room with an urban city sprawled behind them.
Why This Trend Is Growing
- Celebrity-inspired Advertising
- Opportunity to create ad campaigns that feature behind-the-scenes footage of celebrities in a stylized way.
- Glamorous Props
- Opportunity to incorporate glamorizing props into fashion advertisements for a more visually appealing aesthetic.
- Movie-inspired Fashion
- Opportunity to use movie set concepts and styling to create unique and eye-catching fashion campaigns.
Industries Being Reshaped
- Fashion
- Fashion brands can leverage the trend of using glamorous props and movie-inspired concepts in their advertising campaigns.
- Entertainment
- Entertainment industry can collaborate with fashion brands to incorporate behind-the-scenes footage of celebrities in their marketing strategies.
- Film Production
- Film production companies can explore new collaborations with fashion brands to create visually stunning ad campaigns inspired by movie sets.
