Category
Lifestyle
Serial Snacking
Trend cluster
Category
Augmented
Athletics
Seeking more immersive exercise, consumers turn to digitally heightened sports.
4.1
Trend score
Trend
What is the Augmented Athletics trend?
Augmented Athletics: Seeking to heighten sporting activities, consumers are turning to augmented athletics to maximize experiences. Enhancing activities like rock climbing and soccer with simulated effects and 3D visuals, these augmented experiences offer more engaging sporting experiences without added physical exertion.
Trend themes
Themes within the Augmented Athletics trend
Three behaviours holding the trend together01
Augmented Reality in Sports
Consumers are enhancing sporting experiences with augmented reality, using technology to add visual and simulated effects to activities like rock climbing and soccer.
02
Gamification of Extreme Sports
Brands are experimenting with gamifying extreme sports experiences through virtual reality and projection technologies, allowing consumers to simulate being a pro skater or customize their skiing or snowboarding experience.
03
Broadcast-quality 3D Video using Video Game Footage
Researchers have developed technology that generates broadcast-quality 3D soccer video using real-time 2D footage from video games, creating potential opportunities for sports broadcasting and viewing technology.
Industry implications
What the Augmented Athletics trend means for industry
Where the trend changes the playbookFor
Sports
Opportunities for sports brands in technology that enhances or gamifies athletic experiences, or in the integration of new viewing technologies for fans.
For
VR/AR Technology
As consumers seek more immersive experiences in sports and other industries, there are opportunities for innovation and disruptive technologies in virtual and augmented reality.
For
Broadcasting
The development of broadcast-quality 3D video using video game footage creates new possibilities for sports broadcasting and viewing technologies.
Trend signals
Trend signals for Augmented Athletics
Trend score 4.1 out of 10, from popularity 64%, activity 50%, freshness 8%.
Popularity64%
Activity50%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented Athletics trend
4 featured examples from Mar 5, 2014 to Nov 6, 2015CategoryTech
Hi-Tech Climbing Walls
Nova Climbing Lights Up by Smartphone App for Unique Bouldering Problems
The sports and fitness industry can leverage modular climbing walls and interactive climbing experiences to create unique and engaging workout experiences.
CategoryTech
Augmented Snowboarding Goggles
The RideOn Goggles Helps Navigate the Slopes with Smart Projections
Incorporating AR and interactive features in sporting equipment can increase its appeal and create new revenue streams.
CategoryTech
3D Soccer Videos
This 3D Soccer Footage Can Be Viewed On 3D TVs Or Virtual Reality Headsets
Sports broadcasting companies can leverage real-time 3D video technologies to enhance the viewer experience and attract a larger audience.
CategoryLifestyle
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
Companies in this industry can leverage virtual reality to offer state-of-the-art training methods for aspiring athletes.
