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Artvertising

Clever advertisers are turning unique packaging into works of art

Implications - As ad agencies seek more inspiration from the art world, packaging is becoming more focused on creative design aesthetics. More brands are using art to appeal to visual pleasure centers, labels are becoming creative canvases and containers are morphing into sculptures.

SCORE 4.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 40 Examples: 665,180 Total Clicks

Date Range: Feb 09 - Feb 10

Trending: Warm

Consumer Insight Topics: Art & Design Marketing Design Branding

Featured Examples

Artistic Alcohol Bottles - 1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art

SCORE 5.5

Warm 42,255 Clicks Pub: Oct 13, 09

Artistic Alcohol Bottles

1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art

Coming to a liquor store near you are these limited edition Essential Artists bottles designed by 11 up-and-coming artists. Brought to consumers by 1800 Tequila and Proximo Spirits, Inc., the artists… [More]

Flashback Branding - Retro Marketing Uses Nostalgia to Reach Boomers, GenY

SCORE 3.6

Mild 14,128 Clicks Pub: Jul 2, 09

Flashback Branding

Retro Marketing Uses Nostalgia to Reach Boomers, GenY

Retro Marketing, or Flashback Branding, has been on the rise and is reaching Generation Y just as well as Baby Boomers. Retro marketing plays on nostalgia to evoke an emotional response from the consumer.… [More]

Blank Bottle Branding - Absolut Vodka No Label Edition Coming in September

SCORE 5.9

Warm 21,441 Clicks Pub: Aug 28, 09

Blank Bottle Branding

Absolut Vodka No Label Edition Coming in September

For more than a couple of decades Absolut vodka has been a marketing machine, producing memorable images and working with the best in the fields of art and design. Going in a completely different direction,… [More]

Fashionable Soda - Coca-Cola is Raising Money for Charity With Couture Bottles

SCORE 6

Warm 20,265 Clicks Pub: Sep 28, 09

Fashionable Soda

Coca-Cola is Raising Money for Charity With Couture Bottles

In an effort to help out those affected by the earthquake disaster that Italy experienced earlier this year, soft-drink giant Coca-Cola is raising money for charity. The way that Coca-Cola is raising… [More]

Couture Coke Bottles - Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle

SCORE 4.5

Average 14,474 Clicks Pub: Feb 24, 09

Couture Coke Bottles

Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle

This is the second time that Manolo Blahnik has been asked to outfit the most popular bottle on earth, that of a Coke. Back in 2005, the charismatic Spanish designer produced a white and red leafy design… [More]

Opulent Water Bottles - Luxurious Evian Bottles By Jean-Paul Gaultier and Baccarat

SCORE 3.7

Mild 18,317 Clicks Pub: Mar 18, 09

Opulent Water Bottles

Luxurious Evian Bottles By Jean-Paul Gaultier and Baccarat

Known for its limited edition bottles, renowned mineral water brand Evian is joining forces with two creation giants, designer Jean-Paul Gaultier and crystal maker Baccarat. The luxurious collection… [More]