Geometric Chip Branding

Doritos Packaging Design Takes Inspiration from the Snack's Shape

Doritos are a snack favorite that can always can be found wherever gamers and slackers frequent. Petar Pavlov has created a new Doritos packaging design that encases the cheesy chips in a way that pays homage to the snack's triangular shape.

The new Doritos packaging design looks sturdier than a plastic pag and is therefore more capable of protecting the chips from the always unpopular and disappointing premature crumb phase.

Implications - After all, no one likes chip crumbs, unless of course there are no more chips left. For those people interested in preserving their chips, this Doritos packaging design is sure to be a welcomed change!

Chip Packaging Design
Opportunity for innovating snack packaging to enhance product protection and presentation.
Creative Branding
Chance to explore unique and visually appealing branding strategies to capture consumer attention.
Product Preservation
Potential to develop packaging solutions that prevent chip crumbs and maintain snack freshness.

Who This Affects Most

Snack Food Industry
Opportunity for snack companies to improve packaging design and differentiate themselves in a competitive market.
Packaging Industry
Potential for packaging manufacturers to create innovative solutions that protect and showcase snack products.
Graphic Design Industry
Chance for graphic designers to collaborate with snack brands in creating visually stunning and unique packaging designs.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 60%
Freshness 8%