Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alternative
Research
Brands invest in niche big data research to intimately understand consumers.
4.2
Trend score
Trend
What is the Alternative Research trend?
Alternative Research: In an effort to better understand consumers, brands are turning to alternative forms of research that go considerably more in-depth than traditional methods. Brands are diving deeper into everything from consumers dating habits to bodily and emotional engagement with a product or service. Performing such a detailed analysis suggests that brands want to know their consumers as a whole individual, rather than as pieces of fragmentary data.
Trend themes
Themes within the Alternative Research trend
Three behaviours holding the trend together01
Big Data Analysis
Brands are investing in niche big data research to intimately understand consumers, leading to opportunities for building advanced data analytics tools to track consumer behavior and preferences accurately.
02
Alternative Research Methods
The trend of alternative research methods means that brands are focusing on understanding their consumers as whole individuals, rather than pieces of fragmentary data. This presents opportunities for developing tools that provide comprehensive profiles of consumer behavior beyond simple demographic data.
03
Biometric Collection for Analysis
Brands and researchers are investing in wearable activity trackers to collect biometric data from the brain and body for analysis. This presents an opportunity to build a biometric data analytics platform that can gather and analyze a wide range of biometric data to predict and understand consumer behavior.
Industry implications
What the Alternative Research trend means for industry
Where the trend changes the playbookFor
Data Analytics
Big data analytics platforms and tools are becoming increasingly important for contemporary businesses, enabling them to sort through and understand the sea of figures and statistics available to gain insights into consumer behavior and preferences.
For
Market Research
The trend of alternative research methods means that companies are focusing on understanding their consumers as whole individuals, beyond simple demographic data. This presents an opportunity to build innovative market research tools that can provide comprehensive profiles of consumer behavior.
For
Healthcare Tech
The use of wearable activity trackers for biometric data collection for analysis presents an opportunity to build cutting-edge healthcare technology that can provide insights into how music and other stimuli can impact the body and brain for improved health outcomes.
Trend signals
Trend signals for Alternative Research
Trend score 4.2 out of 10, from popularity 73%, activity 46%, freshness 8%.
Popularity73%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Alternative Research trend
4 featured examples from Dec 3, 2014 to Mar 12, 2015CategoryTech
Integrated Information Analyzers
Big Data Analytics Platform Harmonizes Statistics in Every Sphere
The technology industry can utilize big data analytics platforms to enhance data analysis capabilities and gain a competitive edge.
CategoryMarketing
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Consumer goods industries, such as shaving products and grooming tools, can benefit from implementing the findings of the Gillette dating research to target their marketing strate…
CategorySocial Media
Follower-Analyzing Social Tools
SocialRank's Twitter Engagement Metrics are Based on Followers
Disruptive innovation opportunity: Develop advanced techniques and tools to accurately measure social media marketing success and optimize strategies.
CategoryLifestyle
Biometric Music Projects
The Sync Project Researches the Effects of Music on the Body and Brain
An industry that could benefit from biometric music research findings, potentially enabling more effective health interventions and personalized treatments.
