Alternative Research

Brands invest in niche big data research to intimately understand consumers

Implications - In an effort to better understand consumers, brands are turning to alternative forms of research that go considerably more in-depth than traditional methods. Brands are diving deeper into everything from consumers dating habits to bodily and emotional engagement with a product or service. Performing such a detailed analysis suggests that brands want to know their consumers as a whole individual, rather than as pieces of fragmentary data.
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64,966 Total Clicks
Dec 14 - Mar 15
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MarketingBusinessSocial Media
Featured Examples
Integrated Information Analyzers - Big Data Analytics Platform Harmonizes Statistics in Every Sphere
SCORE 6.7
Warm 5,440 Clicks Pub: Mar 12, 15
Integrated Information Analyzers
Big Data Analytics Platform Harmonizes Statistics in Every Sphere
This powerful big data analytics platform serves an increasingly important purpose as more and more information can be quantified, gathered and recorded for contemporary businesses. The question is... [More]
Bearded Matchmaking Research - These Gillette Dating Statistics Take Advantage of Tinder's Big Data
SCORE 5.9
Warm 1,794 Clicks Pub: Mar 12, 15
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Gillette dating research was conducted in order better market shaving products to the college crowd. Interestingly, conventional means of doing market research and promoting the findings were not... [More]
Follower-Analyzing Social Tools - SocialRank's Twitter Engagement Metrics are Based on Followers
SCORE 3.4
Mild 337 Clicks Pub: Dec 3, 14
Follower-Analyzing Social Tools
SocialRank's Twitter Engagement Metrics are Based on Followers
Knowing which of your social media followers are your most valuable can seem like a weird thing for a friend to be interested in, but if you are a brand trying to figure out Twitter engagement... [More]
Biometric Music Projects - The Sync Project Researches the Effects of Music on the Body and Brain
SCORE 2.8
Mild 512 Clicks Pub: Mar 12, 15
Biometric Music Projects
The Sync Project Researches the Effects of Music on the Body and Brain
If you’ve ever felt your mood lifted thanks to a feel-good song, you’ll appreciate the global initiative that is the Sync Project. Blending technology, science, music and healthcare, the... [More]
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