Aesthetic Alternative

Sugar-free products use visual appeal to overcome pessimism

Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors.
SCORE 4.9
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178,738 Total Clicks
Aug 13 - Nov 15
Warm
LifestyleFood
Featured Examples
DIY Healthy Gummy Bears - Blogger Undressed Skeleton Shows How to Make Healthy Gummy Candies
SCORE 6.1
Warm 44,420 Clicks Pub: Aug 26, 13
DIY Healthy Gummy Bears
Blogger Undressed Skeleton Shows How to Make Healthy Gummy Candies
Everyone loves to snack on a few gummy candies, and with food blogger Undressed Skeleton’s latest DIY recipe, you can now make a healthy version of the famous gummy bear candy out of yummy... [More]
Ethical Handcrafted Chocolate - Clonakilty is a Delicious and Community-Oriented Company
SCORE 6.1
Warm 1,578 Clicks Pub: Jul 16, 14
Ethical Handcrafted Chocolate
Clonakilty is a Delicious and Community-Oriented Company
Based in Ireland, Clonakilty recently raised €15,025 on IndieGoGo and are one step closer to opening their community-oriented chocolate factory. And they’re already making handcrafted... [More]
Honeyed Fermented Sodas - This Refreshing Fermented Soda Features Honey and Rhubarb
SCORE 4.3
Average 1,269 Clicks Pub: May 26, 15
Honeyed Fermented Sodas
This Refreshing Fermented Soda Features Honey and Rhubarb
This light and refreshing fermented soda is a delicious and health conscious summer beverage option, especially for those aiming to steer clear of spirits. This rhubarb and honey soda recipe... [More]
Artful Sugarless Sweets - Jose Jimenez Lara's Sugar-Free Sweets Are a Treat for the Eyes
SCORE 3.8
Mild 752 Clicks Pub: Jan 6, 15
Artful Sugarless Sweets
Jose Jimenez Lara's Sugar-Free Sweets Are a Treat for the Eyes
Smartbites is a range of sugar-free sweets designed and developed by José Jiménez Lara specifically with adults in mind. As consumers are looking to satisfy both health and indulgence, these... [More]
Natural Coconut Sweeteners - Sweet Revenge is a Sugar Alternative Made from Coconut Flower Nectar
SCORE 2.2
Untested 170 Clicks Pub: Nov 24, 15
Natural Coconut Sweeteners
Sweet Revenge is a Sugar Alternative Made from Coconut Flower Nectar
While there are now dozens of sugar alternatives on the market, not all of them are as versatile as Sweet Revenge. Some sugar alternatives tend not to dissolve well in coffee, or react well when... [More]
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