Sugar-free products use visual appeal to overcome pessimism
Implications - Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors.
Trend Themes
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Visual Appeal — Companies focus on the visual aspect of alternatively sweetened products to position sugar-free products as more special than their predecessors.
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Natural Sweeteners — Businesses are exploring the use of natural sweeteners and ingredients to make healthier versions of traditional candies and sweets.
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Sugar Alternatives — Sugar alternatives made from organic and exotic ingredients are gaining popularity for their diverse taste and healthful properties.
Industry Implications
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Food and Beverage — Food and beverage companies are exploring alternative ingredients and methods of production to create healthier, sustainable and more ethical products.
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Health and Wellness — Health and wellness industries cater to the growing demand for organic and natural products that promote a better quality of life.
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Packaging Design — As consumers focus on holistic health, packaging design plays an increasingly important role; businesses should look to design packaging that highlights the product's natural and wholesome ingredients.
