Category
Lifestyle
Assisted Choices
Trend cluster
Category
Aesthetic
Alternative
Sugar-free products use visual appeal to overcome pessimism.
4.0
Trend score
Trend
What is the Aesthetic Alternative trend?
Aesthetic Alternative: Though it's now common knowledge that refined sugar is harmful to the body, many are skeptical of making the switch, prompting companies to appeal to other senses than taste. Focusing on the visual aspect of alternatively sweetened products redirects attention, positioning sugar-free products as more special than their predecessors.
Trend themes
Themes within the Aesthetic Alternative trend
Three behaviours holding the trend together01
Visual Appeal
Companies focus on the visual aspect of alternatively sweetened products to position sugar-free products as more special than their predecessors.
02
Natural Sweeteners
Businesses are exploring the use of natural sweeteners and ingredients to make healthier versions of traditional candies and sweets.
03
Sugar Alternatives
Sugar alternatives made from organic and exotic ingredients are gaining popularity for their diverse taste and healthful properties.
Industry implications
What the Aesthetic Alternative trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies are exploring alternative ingredients and methods of production to create healthier, sustainable and more ethical products.
For
Health and Wellness
Health and wellness industries cater to the growing demand for organic and natural products that promote a better quality of life.
For
Packaging Design
As consumers focus on holistic health, packaging design plays an increasingly important role; businesses should look to design packaging that highlights the product's natural and wholesome ingredients.
Trend signals
Trend signals for Aesthetic Alternative
Trend score 4.0 out of 10, from popularity 58%, activity 54%, freshness 8%.
Popularity58%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Aesthetic Alternative trend
5 featured examples from Aug 26, 2013 to Nov 24, 2015CategoryLifestyle
DIY Healthy Gummy Bears
Blogger Undressed Skeleton Shows How to Make Healthy Gummy Candies
The food and beverage industry has the opportunity to innovate by offering more healthy and customizable snack options that use natural ingredients.
CategorySocial Good
Ethical Handcrafted Chocolate
Clonakilty is a Delicious and Community-Oriented Company
The food and beverage industry can explore ethical chocolate production and community-oriented practices in order to appeal to conscious consumers.
CategoryLifestyle
Honeyed Fermented Sodas
This Refreshing Fermented Soda Features Honey and Rhubarb
Opportunity for the beverage industry to innovate by introducing more fermented soda options with unconventional flavors and health-conscious ingredients.
CategoryLifestyle
Artful Sugarless Sweets
Jose Jimenez Lara's Sugar-Free Sweets Are a Treat for the Eyes
Disruptive innovation opportunity for confectionery companies to create and market premium sugar-free sweets targeted at health-conscious adults.
CategoryLifestyle
Natural Coconut Sweeteners
Sweet Revenge is a Sugar Alternative Made from Coconut Flower Nectar
The food industry can create healthier and sustainable sugar alternatives that can cater to the growing needs of health-conscious consumers.
