Category
Lifestyle
Assisted Choices
Trend cluster
Category
Adultized
Adolescence
Campaigns feature kids in a mature manner to reflect a confident generation.
4.0
Trend score
Trend
What is the Adultized Adolescence trend?
Adultized Adolescence: Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people.
Trend themes
Themes within the Adultized Adolescence trend
Three behaviours holding the trend together01
Mature Expression Among Young People
Campaigns are showcasing kids in a more mature circumstance to reflect a generation that has rapidly matured with the aid of technology and mass media, presenting an opportunity for advertising campaigns to tap into this on the cusp lifestyle market.
02
Expanding Demographic
With campaigns that increasingly cater to specific age groups, showcasing the products ability to meet the needs of different ages and genders presents new opportunities for companies to expand their demographic and boost sales.
03
Financial Literacy for Young People
Showing children the simplicity of banking and money management not only helps build financial literacy, but also presents an opportunity for financial institutions to nurture new clients early on in their consumer journey.
Industry implications
What the Adultized Adolescence trend means for industry
Where the trend changes the playbookFor
Advertising
Capturing the young, on the cusp lifestyle market provides new opportunities for companies and experienced advertisers alike in manifesting so-called disruptive innovations.
For
Retail
Expanding branding and products to cater to different ages and genders can powerfully boost product appeal and expand the target market without substantial expenses.
For
Finance
Building client relationships early on and breaking down the complexity and difficulty barrier of financial services presents opportunities for fostering brand loyalty at an early age.
Trend signals
Trend signals for Adultized Adolescence
Trend score 4.0 out of 10, from popularity 71%, activity 42%, freshness 8%.
Popularity71%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adultized Adolescence trend
4 featured examples from Jun 13, 2014 to Dec 5, 2015CategoryTech
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
Opportunity for smartphone manufacturers to create devices that resonate with a diverse range of age groups and genders.
CategoryMarketing
Badass Spitting Ads
The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
Disruptive innovation opportunity for ad agencies to create rebellious and persuasive campaigns targeting youth.
CategoryPop Culture
Fashion-Punishing Christmas Ads
This Old Navy Ad Spot Puts Unfashionable Guests at the Kids' Table
The fast fashion retail industry can benefit from leveraging humor in their advertising to connect with younger consumers and create a unique brand image.
CategoryMarketing
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
Banks can embrace youth-led initiatives as an opportunity to connect with younger generations and promote financial literacy.
