These examples of VR-powered online retail range from web-based fitting room simulators to virtual jewelry consultations that pair online shoppers with a helpful salesperson. As virtual technology software becomes more commonly available to the masses, major and independent retailers are taking notice and are using this technology to boost sales across a number of industries.
In addition to simulated fitting rooms and mannequin avatars that can be personalized to users, other memorable examples of VR-powered online retail also include virtual wedding planning platforms -- Google's nuptials-focused service is more budget-friendly than a wedding planner.
More favorites include virtual video stores that give Google Cardboard users a chance to re-visit nostalgia at their local video store and virtual shopping assistant apps that work as a personal stylist for those on a budget.
12 Examples of VR-Powered Online Retail
12
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
11
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
10
VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
9
Outfit-Creating Apps
Lovelooks Lets You Arrange New Clothing Combinations and Buy Them in App
8
VR Car Dealerships
Vroom's Virtual Showroom Contains Hundreds of Makes and Thousands of Models
7
3D Shopping Simulators
Visageo is a Fashion Shopping Platform That Visualizes Items in 3D
6
Virtual Fitting Rooms
This Two-Way Technology Allows Customer to Visualize How a Garment May Fit
5
Virtual Flower Shops
This Online Retailer is Changing the Way Consumers Buy Flowers
4
Virtual Skincare Trial Apps
The MyRestorsea App Lets You Digitally Test out the Restorsea Products
3
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
2
Online Wedding Compendiums
Google Compiled a Complete Guide for Wedding Planning Services
1
Virtual Video Stores
This Program Recreates the Feeling of Taking a Trip to the Local Video Shop
Related Ideas
Limited Gaming Eyewear
Viture × Cyberpunk 2077 XR Glasses Appear as a Limited Anniversary Release
Cinema-Scale AR Smart Glasses
The Xynavo Lightweight AR Glasses Offer a 70-Degree Field of View
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Personal Computer-Based VR Headsets
Pimax Debuts Three New Models at CES 2026
Digital Apparel Education Initiatives
Roblox is an Unexpected Platform for Fashion Education
Fashion-Focused AI Production Studios
Vyking Debuts an AI-Driven Content Creation Module
Spatial AI Shopping Technologies
VusionGroup EdgeSense AI Immerses Shoppers
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Collaborative AI Fashion Experiences
Curated for You x Microsoft Launch a Fashion Discovery Tool
AI Virtual Fitting Rooms
Perfect Corp. is Bringing a Try-On Experience to Fashion Forward Week
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Interactive AI-Powered Retail Kiosks
Skechers and We Are Social Singapore Launched the Luna Kiosk
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Optician-Focused AI Retail Solutions
KITS Eyecare Ltd. Has Introduced OpticianAI™
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
AI-Powered Smart Glasses
Kering Eyewear X Google Unveil a Partnership to Develop Wearable Tech
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Console VR Simulations
Microsoft Flight Simulator Expands VR Gameplay to PlayStation 5
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
GenAI Clothing Try-Ons
Perfect Corp.'s AI Clothes Try-on Reimagines Virtual Fashion Shopping
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Digitally Enhanced Shopping Experiences
The Ray-Ban Boutique Opened at Royalmount Shopping Complex
Efficiency-Driven AI Retail Models
Google Cloud's New Retail Solutions Seek to Optimize Workflow
AI Chat Shopping Systems
Shopify Brings Retail to ChatGPT
Tech-Driven Beauty Mirrors
SWAN Beauty Mirror Incorporates AI and AR Functionalities
Transformative AI Shopping Experiences
Omoda and Google Cloud Partner for Generative-AI Shopping
Virtual Heel Try-Ons
WANNA Launched a Virtual Try-On Experience for High-Heeled Shoes
Virtual Outfit Try-On Apps
The 'Doppl' App Helps Users Visualize Outfits Before They Buy Online
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
Mixed-Reality Fitness Applications
Kinneta Showcased a Variety of VR Fitness Apps at AWE 2025
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Retail-Focused AI Blueprints
NVIDIA Will Transform Shopping Experiences Online & in Stores
Generative AI Retail Strategies
Kroger & Google Cloud Enhance Growth and Personalization
Ai-Powered Sales Platforms
Threekit Caters to the Audio-Visual Equipment Industry
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Automated AI Shopping Assistants
Visa Intelligent Commerce Supports Shoppers with the Power of AI
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
AI-Powered eCommerce Features
Amazon Interests Offers Tailored Product Options for Shoppers
Virtual Outfit Try-Ons
Yeah Sure Lets Users Virtually Try On Clothes Using AI
AI-Powered Fashion Agents
Gensmo Helps Users Mix and Match Clothes and Shop for New Styles
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Personalized Digital Dating Rooms
Dating.com Introduced Customizable Virtual Spaces for Singles
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
In-Store AI Stylists
Skechers' Luna Helps Customers Choose What to Buy
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Virtual Styling Tools
TryMe AI Lets Users Preview Outfits And Track Style Choices
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
Virtual Clothing Try-Ons
Virtual Try-On for Online Shopping Let's You See Clothes on You Instantly
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
AI-Powered Product Discovery Tools
The Vitamin Shoppe's Shoppe Advisor Supports In-Store Education
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Retina-Level VR Headsets
Pimax's Crystal Super Debuted at CES as an Industry-First
AI Retail Concierge Systems
Puma’s In-Store AI Assistant Offers Multilingual Product Guidance
AI-Powered Shopping Companions
alby Supports Personalized, Conversational Product Discovery
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
AI-Powered Fantasy Video Generators
'Realized Fantasy' Puts Partners into Cinematic Experiences
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Digital Try-On Solutions
Bariano Uses Try with Mirra Technology for its New Virtual Fitting Rooms
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
AI Retail Experiences
RELEX Solutions Uses AI to Elevate In-Store Customer Journeys
Motion-Tracking Ring Designs
Sensoryx's Suite of Technological Tools are Cutting-Edge
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Jewelry Retail Technolgies
A.JAFFE Launched Its AI Custom Jewelry Renderings for Retail Partners
Interior Visualization Tools
Room Interior Design Creates Photorealistic Interiors
AI-Assisted Retailer Websites
Lightspeed Showroom Gives Brick-and-Mortar Stores an Online Presence
AI-Powered Shopping Ecosystems
Wayfair Partnered With Google on AI Commerce Infrastructure
AI Styling Technology
Zelig Transforms Fashion Retail Experiences with Smart Recommendations
AI-Enabled Personalized Retail Experiences
Honeywell Implements an AI-Driven Retail System
Emotionally Intelligent Retailer Platforms
JK Tech Spotlights Its Artificial Intelligence Platform
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
VR-Powered Design Platforms
Mondän Bridges the Gap Between DIY Styling and High-End Customization
AI-Enhanced Virtual Reality Therapies
PsyTechVR Offers Clinicians & Patients Sophisticated Tools
Fashion Visualization Tools
AI Clothes Changer Enables Virtual Outfit Swaps And Model Generation
AI-Assisted Jewelry Design Apps
BLNG Quickly Turns Ideas and Sketches into 3D Jewelry Renderings
AI-Powered Furniture Comparison Platforms
Furniture.com Uses AI to Help with Furniture Selection
Virtual Sneaker Authentication Services
Real Authentication Has Expanded to the Sneaker Market
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Personalized AI Shopping Features
Meta Launches Meta AI Shopping Research Experimental Tool
AI-Powered Retail Platforms
Target Introduced a Mobile App Rebuild with AI Coding Companions
AI Checkout Kiosks
Retailers Embrace AI Vision To Speed Self-Checkout Lines
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
AR-Powered Library Experiences
Snap and LePub Partner with National Library Board of Singapore
AI-Powered Shopping Platforms
Daydream Represents an Innovative Approach to Digital Fashion Retail
Virtual Fitting Mirror Systems
Ovme Smart Mirror System Lets You See, Feel, and Fit Outfits
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Agentic Retail Decision Features
PAR Technology Launches PAR Retail Drive AI
Autonomous Retail Merchandising Platforms
Retail Express Uses AI to Automate Pricing and Discounts
AI Virtual Try-Ons
Wear AI Lets Users Try On Clothing Using AI And Personal Photos
AI-Powered Personal Shoppers
The New Perplexity Shopping Experience is Conversational
Conversational Sizing Recommendations
Gap Inc. Introduced Predictive Sizing and AI-Native Commerce
Generative AI Shopping Assistants
SoftServe Debuts a New Gen AI Retail Shopping Assistant
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
GenAI Sizing Technologies
CATCHES's RealFit Enhances E-Commerce Fashion with Movement and Drape
AI Shopping Assistants
Amazon Alexa Uses AI to Personalize Product Search and Purchases
Wearable Olfactory VR Modules
Institute of Science Tokyo Introduced Scent Headset Prototype
Integrated AI shopping
David’s Bridal Integrates Products into ChatGPT and Copilot
AI Shopping Search Tools
Vibe Shopping Uses AI To Identify Products From TikTok And Video Content
AI Product Design Assistants
Arcade's Agent Maia Helps Anyone Create Custom Jewelry, Decor & Gifts
Virtual Styling Tools
Outfits AI Lets Users Explore Endless Outfit Possibilities Instantly
AI-Powered Lifestyle Photography
Nextech3D.AI Introduces New Features for its Ecommerce AI Studio
AI-Advanced 3D Product Tours
Kaon Interactive Introduces Kaon Demo360+TM
Digital Twin Retail Technologies
Hanshow and Microsoft Explore the Store Digital Twin Technology
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
GenAI Planogram Tools
Optimum Retailing Launched Realgram AI at NRF 2025
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
AI Virtual Try-On Tools
DressUp AI Enables Virtual Try-Ons To Improve Online Apparel Decisions
Tech-Enabled Smart Glasses
Snapchat Announces the Upcoming Arrival of its New 'Specs' Glasses
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
Virtual Outfit Try-Ons
Wardrobe AI Lets Users Virtually Try On Clothes With Photorealistic Results
AI-Powered Home Staging Tools
Zillow Virtual Staging Helps Home Shoppers Imagine the Potential
Autonomous Grocery Platforms
AI-powered systems automate inventory, pricing, and store operations
Virtual Hairstyle Previews
AI HairstyleApp Lets Users Preview Hairstyles Before Visiting The Salon
Visual-First AI Assistants
Pinterest Assistant Provides Personalized, Proactive Recommendations
Expansive AI Product Catalogues
Morrisons and Google Cloud Launch an AI-Powered Product Finder
AI-Powered Try-On Shopping Features
The 'Doppl' App Now Features a Discovery Feed
AI Kitchen Design Platforms
3D Cloud Introduces Conversational Tools for Custom Kitchen Planning
AI Overstock Models
Otrium's Ovatars Present Unsold Fashion Items in a New Light
Prescriptive VR Therapy Platforms
VA Rolls Out Mynd Immersive MyndXR Across 45 Centers
Retail AI Assistants
Retail AI Council Develops AI Tailored to Industry-Specific Needs
AI Fashion Assistants
Your AI Personal Stylist That Matches Looks to Vibes with Ease
Real-Time Skin Visualization Features
Revieve LiveAR Offers Real-Time Skin Visualization
Bridal-Focused Retail Concepts
David’s Bridal Seeks to Redefine Bridal Shopping
Educational VR Florist Programs
The Texas State Florists' Association Debuts a Unique VR Program
AI-Powered AR Smart Glasses
Snap Specs AR Glasses Add Spatial AI And Gaming
Virtual Styling Tools
Alta Partners with Public School for Embedded Avatar Try-Ons
AI-Powered Vending Kiosks
SandStar Launches the Standalone SandStar VRK Vending Kiosk
AI-Native Store Research
Vusion and Qualcomm Released the AI-Native Store™ White Paper
Diverse Shopping Platforms
VARSHOPS Discovers Quality Products Across Multiple Categories Securely
Web-Based VR Games
Slice of Music Delivers an Interactive Rhythm Game for Apple Vision Pro
Digital Urban Replica Systems
RealityMaps Serves Governments, Urban Planners, and Developers
AI Virtual Tours
RealTour AI Creates Professional Property Tours Quickly And Easily
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Demo Fit Workflows
Vision Pro Demo Fit Helps Retailers Guide Headset Sizing and Selection