These examples of VR-powered online retail range from web-based fitting room simulators to virtual jewelry consultations that pair online shoppers with a helpful salesperson. As virtual technology software becomes more commonly available to the masses, major and independent retailers are taking notice and are using this technology to boost sales across a number of industries.
In addition to simulated fitting rooms and mannequin avatars that can be personalized to users, other memorable examples of VR-powered online retail also include virtual wedding planning platforms -- Google's nuptials-focused service is more budget-friendly than a wedding planner.
More favorites include virtual video stores that give Google Cardboard users a chance to re-visit nostalgia at their local video store and virtual shopping assistant apps that work as a personal stylist for those on a budget.
12 Examples of VR-Powered Online Retail
12
VR Real Estate Tours
Harrods Estates Provided Comprehensive Tours of London Apartments
11
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
10
VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
9
Outfit-Creating Apps
Lovelooks Lets You Arrange New Clothing Combinations and Buy Them in App
8
VR Car Dealerships
Vroom's Virtual Showroom Contains Hundreds of Makes and Thousands of Models
7
3D Shopping Simulators
Visageo is a Fashion Shopping Platform That Visualizes Items in 3D
6
Virtual Fitting Rooms
This Two-Way Technology Allows Customer to Visualize How a Garment May Fit
5
Virtual Flower Shops
This Online Retailer is Changing the Way Consumers Buy Flowers
4
Virtual Skincare Trial Apps
The MyRestorsea App Lets You Digitally Test out the Restorsea Products
3
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
2
Online Wedding Compendiums
Google Compiled a Complete Guide for Wedding Planning Services
1
Virtual Video Stores
This Program Recreates the Feeling of Taking a Trip to the Local Video Shop
Related Ideas
Limited Gaming Eyewear
Viture × Cyberpunk 2077 XR Glasses Appear as a Limited Anniversary Release
Cinema-Scale AR Smart Glasses
The Xynavo Lightweight AR Glasses Offer a 70-Degree Field of View
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Personal Computer-Based VR Headsets
Pimax Debuts Three New Models at CES 2026
Fashion-Focused AI Production Studios
Vyking Debuts an AI-Driven Content Creation Module
Spatial AI Shopping Technologies
VusionGroup EdgeSense AI Immerses Shoppers
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Collaborative AI Fashion Experiences
Curated for You x Microsoft Launch a Fashion Discovery Tool
AI Virtual Fitting Rooms
Perfect Corp. is Bringing a Try-On Experience to Fashion Forward Week
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Optician-Focused AI Retail Solutions
KITS Eyecare Ltd. Has Introduced OpticianAI™
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
AR Rug Visualizer Tools
Rugs.com Launches Its Augmented Reality Visualization Tool
Extended Reality Glasses
The XREAL AURA Spatial Computing Glasses Offer Up to Five Virtual Screens
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
GenAI Clothing Try-Ons
Perfect Corp.'s AI Clothes Try-on Reimagines Virtual Fashion Shopping
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Augmented Reality Glasses
Snap Specs Combine Immersive Displays with Standalone Smart Eyewear
Virtual Watch Brand-Inspired Experiences
Casio Debuts the VIRTUAL G-SHOCK Project in Roblox
Console VR Simulations
Microsoft Flight Simulator Expands VR Gameplay to PlayStation 5
Digitally Enhanced Shopping Experiences
The Ray-Ban Boutique Opened at Royalmount Shopping Complex
AI Chat Shopping Systems
Shopify Brings Retail to ChatGPT
Assistive AI Eyewear
Meta Equips Blind Veterans with AI-Powered Navigation and Reading Tools
Virtual Heel Try-Ons
WANNA Launched a Virtual Try-On Experience for High-Heeled Shoes
Virtual Outfit Try-On Apps
The 'Doppl' App Helps Users Visualize Outfits Before They Buy Online
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
Mixed-Reality Fitness Applications
Kinneta Showcased a Variety of VR Fitness Apps at AWE 2025
Generative AI Retail Strategies
Kroger & Google Cloud Enhance Growth and Personalization
Ai-Powered Sales Platforms
Threekit Caters to the Audio-Visual Equipment Industry
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Virtual Outfit Try-Ons
Yeah Sure Lets Users Virtually Try On Clothes Using AI
AI-Powered Fashion Agents
Gensmo Helps Users Mix and Match Clothes and Shop for New Styles
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Virtual Styling Tools
TryMe AI Lets Users Preview Outfits And Track Style Choices
Interactive Digital QSR Experiences
McDonald's Launches 'McDonaldland VR'
AI-Powered Product Discovery Tools
The Vitamin Shoppe's Shoppe Advisor Supports In-Store Education
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
AI Retail Concierge Systems
Puma’s In-Store AI Assistant Offers Multilingual Product Guidance
AI-Powered Shopping Companions
alby Supports Personalized, Conversational Product Discovery
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
AI-Powered Fantasy Video Generators
'Realized Fantasy' Puts Partners into Cinematic Experiences
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
AI-Powered Closet Experiences
Google Shopping Aligned Try On in Search with an Anticipated Sequel
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
AI Retail Experiences
RELEX Solutions Uses AI to Elevate In-Store Customer Journeys
Motion-Tracking Ring Designs
Sensoryx's Suite of Technological Tools are Cutting-Edge
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
AI-Generated Digital Closets
The Google Photos Wardrobe Feature Makes It Easier to Get Dressed
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Agentic Commerce Platforms
Google Introduced an AI-Powered Universal Cart for Smarter Shopping
Interior Visualization Tools
Room Interior Design Creates Photorealistic Interiors
AI-Assisted Retailer Websites
Lightspeed Showroom Gives Brick-and-Mortar Stores an Online Presence
Hybrid Resale Platforms
StockX Adds Used Sneakers and Vintage Apparel to Its Platform
AI Styling Technology
Zelig Transforms Fashion Retail Experiences with Smart Recommendations
AI Virtual Try-Ons
Wear AI Lets Users Try On Clothing Using AI And Personal Photos
Jewelry Retail Technolgies
A.JAFFE Launched Its AI Custom Jewelry Renderings for Retail Partners
AI-Enabled Personalized Retail Experiences
Honeywell Implements an AI-Driven Retail System
Emotionally Intelligent Retailer Platforms
JK Tech Spotlights Its Artificial Intelligence Platform
AI-Powered Shoppable Experiences
ASOS Launches Thire ASOS Stylist With ChatGPT Integration
AI-Powered Digital Retail Solutions
Vusion Continues Its Partnerships with JYSK
Spatial Awareness Headphone Models
The Spherephones Use Spatial Music to Connect Users to Robots
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
AI-Enhanced Virtual Reality Therapies
PsyTechVR Offers Clinicians & Patients Sophisticated Tools
Fashion Visualization Tools
AI Clothes Changer Enables Virtual Outfit Swaps And Model Generation
AI Wardrobe Systems
Vêtir Unites What Clients Already Own and What They Desire
AI-Assisted Jewelry Design Apps
BLNG Quickly Turns Ideas and Sketches into 3D Jewelry Renderings
AI-Powered Furniture Comparison Platforms
Furniture.com Uses AI to Help with Furniture Selection
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Personalized AI Shopping Features
Meta Launches Meta AI Shopping Research Experimental Tool
AI-Powered Retail Platforms
Target Introduced a Mobile App Rebuild with AI Coding Companions
AI Checkout Kiosks
Retailers Embrace AI Vision To Speed Self-Checkout Lines
Autonomous Retail Merchandising Platforms
Retail Express Uses AI to Automate Pricing and Discounts
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
AR-Powered Library Experiences
Snap and LePub Partner with National Library Board of Singapore
AI-Powered Shopping Platforms
Daydream Represents an Innovative Approach to Digital Fashion Retail
Virtual Fitting Mirror Systems
Ovme Smart Mirror System Lets You See, Feel, and Fit Outfits
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Agentic Shopping Platforms
Hey Savi Uses AI to Search, Compare and Buy Fashion
Agentic Retail Decision Features
PAR Technology Launches PAR Retail Drive AI
AI-Powered Personal Shoppers
The New Perplexity Shopping Experience is Conversational
Outcome-Simulation Skincare
Haut.AI and OLAY Visualize Product Effects Before Purchase
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
GenAI Sizing Technologies
CATCHES's RealFit Enhances E-Commerce Fashion with Movement and Drape
AI Shopping Assistants
Amazon Alexa Uses AI to Personalize Product Search and Purchases
Wearable Olfactory VR Modules
Institute of Science Tokyo Introduced Scent Headset Prototype
Integrated AI shopping
David’s Bridal Integrates Products into ChatGPT and Copilot
AI Product Design Assistants
Arcade's Agent Maia Helps Anyone Create Custom Jewelry, Decor & Gifts
Virtual Styling Tools
Outfits AI Lets Users Explore Endless Outfit Possibilities Instantly
Digital Twin Retail Technologies
Hanshow and Microsoft Explore the Store Digital Twin Technology
AI Wedding Planning Platforms
David’s Bridal Expanded AI-Powered Wedding Budgeting Tools
AI-Powered Bespoke Fashions
Rosie Hong Delivers Tailored Clothing Using 3D Scanning Technology
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
AI-Powered Shopping Ecosystems
Wayfair Partnered With Google on AI Commerce Infrastructure
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
Retail-Style Hotel Commerce
Aven Hospitality Embeds E-Commerce Features into Hotel Journeys
AI Virtual Try-On Tools
DressUp AI Enables Virtual Try-Ons To Improve Online Apparel Decisions
Autonomous Grocery Platforms
AI-powered systems automate inventory, pricing, and store operations
Tech-Enabled Smart Glasses
Snapchat Announces the Upcoming Arrival of its New 'Specs' Glasses
Visual Intelligence Platforms
Nfinite Helps Brands Optimize Product Pages Across Digital Shelves
Virtual Outfit Try-Ons
Wardrobe AI Lets Users Virtually Try On Clothes With Photorealistic Results
AI-Powered Home Staging Tools
Zillow Virtual Staging Helps Home Shoppers Imagine the Potential
AI-Native Beauty Commerce
L'Oréal Brings Virtual Try-Ons and Product Discovery into ChatGPT
Virtual Hairstyle Previews
AI HairstyleApp Lets Users Preview Hairstyles Before Visiting The Salon
Conversational Visual Shopping
Amazon Lens Live Matches Products Through Real-Time Scanning
AI Fashion Search Tools
StyleLens AI Finds Clothing And Accessories From Any Photo
AI Shopping Search Tools
Vibe Shopping Uses AI To Identify Products From TikTok And Video Content
Expansive AI Product Catalogues
Morrisons and Google Cloud Launch an AI-Powered Product Finder
Expanded Visual Search Features
Amazon Unveiled Its Visual Search Capabilities in Shopping App
AI-Powered Try-On Shopping Features
The 'Doppl' App Now Features a Discovery Feed
AI Store Assistants
xPilot Helps Retailers Make Proactive Moves with Digital Twin Technology
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
Interactive Real Estate Showrooms
DUNE Uses Eyefactive Touchscreens for Virtual Property Tours
AI Overstock Models
Otrium's Ovatars Present Unsold Fashion Items in a New Light
Prescriptive VR Therapy Platforms
VA Rolls Out Mynd Immersive MyndXR Across 45 Centers
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
AI Try-On Conversion Metrics
DRESSX's AI Try-On System Shows Higher Ecommerce Conversions
AI Fashion Assistants
Your AI Personal Stylist That Matches Looks to Vibes with Ease
Real-Time Skin Visualization Features
Revieve LiveAR Offers Real-Time Skin Visualization
Educational VR Florist Programs
The Texas State Florists' Association Debuts a Unique VR Program
Retail AI Assistants
Retail AI Council Develops AI Tailored to Industry-Specific Needs
AI-Powered AR Smart Glasses
Snap Specs AR Glasses Add Spatial AI And Gaming
Retail Veterinary Support
PetSmart Expands Virtual Veterinary Care Across Canadian Stores
Virtual Styling Tools
Alta Partners with Public School for Embedded Avatar Try-Ons
Visual Preference Commerce
Jo Malone Turns Pinterest Boards into Fragrance Recommendations
AI-Native Store Research
Vusion and Qualcomm Released the AI-Native Store™ White Paper
AI Kitchen Design Platforms
3D Cloud Introduces Conversational Tools for Custom Kitchen Planning
Web-Based VR Games
Slice of Music Delivers an Interactive Rhythm Game for Apple Vision Pro
Digital Urban Replica Systems
RealityMaps Serves Governments, Urban Planners, and Developers
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
AI Virtual Tours
RealTour AI Creates Professional Property Tours Quickly And Easily
Demo Fit Workflows
Vision Pro Demo Fit Helps Retailers Guide Headset Sizing and Selection