Cars are expensive, so buying a car requires due diligence, but heading to a dozen different dealerships can be a major hassle; online automobile retailer Vroom is making that shopping process easier by creating a VR car dealership. Rather than traditional showrooms that offer a single make and a few models, Vroom's virtual showroom contains nearly 1,600 models from about 300 makes.
The VR car dealership offers the same perks as brick and mortar showrooms, allowing consumers to (virtually) walk around the outside of the vehicle, check out the interior, and even go for a test ride. Each of the cars in the VR experience have complete 360-degree views both inside and outside.
VR consumer experiences like the Vroom VR car dealership could offer a way to ease consumers into the high pressure environment of a major purchase.