Inspired by the rise of influencers, some of the earliest virtual models first appeared on Instagram. Now, a variety of CGI models can be found posing for high-fashion editorials and starring in their own campaigns. These picture-perfect models are changing the way products are marketed to consumers and also show off how incredibly realistic computer-generated digital humans can be.
While some brands like Ugg and Balmain are welcoming well-known digitally created models like Lil Miquela and Shudu into their campaigns, others like skincare brand SK-II, luxury e-commerce platform YOOX and streetwear label Waviboy are creating avatars that personify their unique identity.
As well as appearing front and center on the covers of magazines, these virtual avatars are also being shown alongside human models in various lookbooks and are also being signed to international modeling agencies.
18 Virtual Model Innovations
18
Agency-Signed Virtual Models
CGI Model Daisy Page is Now Exclusively Signed to Lipps LA
17
Acid Rave-Inspired Streetwear
The ellesse Spring/Summer 2019 Range Features Vibrant Hues
16
Life Simulation-Inspired Lookbooks
The Moschino Sims 4 Collection Takes Cues from the Iconic Game
15
CGI Model Photoshoots
The CGI imma Model Posed with Two Human Models for i-D Japan
14
Personified Brand Avatars
The 3D Virtual Fashion Avatar 'Daisy' Helps Consumers Connect with YOOX
13
Millennial-Targeted CGI Mascots
KFC Colonel Sanders is Now a Digital Influencer on Instagram
12
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
11
Holographic AI Stylists
The BAFTA Awards' CGI Model 'Shudu' Lets Consumers Shop Looks from Home
10
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
9
Fictitious Brand-Representing Influencers
Lil Wavi is a Digital Human with a Scandalous Attitude
8
AI Brand Spokespersons
SK-II's 'Yumi' is an AI-Powered Digital Human Ambassador
7
Digital Influencer Fashion Collaborations
Lil Miquela Showcases an Exclusive T-Shirt by Barneys
6
Virtual Luxury Fashion Models
Balmain's 'Virtual Army' Features Diverse CGI Supermodels
5
Chic Hyper-Realistic Digital Avatars
Bermuda is the Fully Digitized Entity Behind @Bermudaisbae
4
Virtual Influencer Footwear Campaigns
Ugg's 40th Anniversary Campaign Stars CGI Model Lil Miquela
3
Haute Couture GIFs
Prada Launched Instagram GIFS for the Fall/Winter 2018 Season
2
Augmented Reality Catwalks
ASOS' 'Virtual Catwalk' Presents Products on Augmented Reality Models
1
AI-Generated Fashion Models
DataGrid Creates High-Res, Full-Body Fashion Models with Unique Poses
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Photorealistic Virtual Models
StudioAvatars are Customizable Avatars for Brand Marketing
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Illusory Doll-Like Heels
Louis Vuitton's Illusion Boots are Cleverly Shaped and Hand-Painted
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
AI-Generated Retrofuturistic Objects
Vadim Sadovski Uses Midjourney AI for This Series
AI-Generated Virtual Avatars
Ready Player Me is Trialing its Generative Avatar Service
AI-Generated Human Images
Human Generator is a User-Friendly Tool for Making Models with AI
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
AI-Influenced Fashion
Collina Strada Spring 2024 Was Created with the Aid of AI
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
AI-Powered Fashion Business Tools
CALA's Technology is Geared Toward Independent Designers
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
AI-Powered Fashion Stylists
Style Bot Lets Users Try on Clothes from an AI Virtual Closet
On-Demand AI Fashion
Desigual is Testing Designs Made by Its Team and Artificial Intelligence
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
AI-Generated Denim Capsules
Soorty Unveils HumAin Chapter 2 at the Intersection of Tech & Fashion
AI Fashion Weeks
AIFW Explores Digitally-Powered Collections & the Future of Fashion
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Hyperrealistic AI Selfies
Reface Added a Hyperrealistic AI Selfie Tool to its 'Reface' Service
Storytelling Robotic Runways
Coperni FW23 Had Models Share the Runway with Boston Dynamics Dogs
Virtual Monster Sneakers
LG Electronics is Unveiling Digital Shoe NFTs at CES 2023
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Digital Facewear Collections
Sevdaliza is the Face of The Fabricant's XXories Facewear
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Collectible Phygital Sneakers
The Grailed Puma Slipstream Can Be Authenticated in the Metaverse
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI CEO Humanoids
Dictador's MIKA Made an Appearance at the Salz21 Conference
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Pop Stars
CGI-Generated Noonoouri Gets Her Voice from Generative AI
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
AR-Enhanced Design Processes
Puma Improves Its Manufacturing Practices with ARsenal by CGTrader
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AI-Powered Realistic Humans
Synthesis AI Generates Realistic 3D Humans Using Text Descriptions
Virtual Clothing Designers
Nordcurrent's Pocket Styler Studio is a New Fashion Creation Platform
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AI Headshot Generators
Airbrush Studio Can Create Professional Headshots from Selfies
Metaverse Fashion Festivals
KMFF Showcases Fashion Brands in the Metaverse
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Reimagined Digital Fashion
The Fabricant's Deep/23 Collection Refreshes Designs from 2017 with AI
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Virtual Bag Metaverses
Charles & Keith Taps Virtual K-pop Artist Apoki for its Virtual Campaign
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
AI-Powered Digital Celebrities
Soul Machines is Debuting Digital Marilyn at SXSW 2024
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Metaverse Fashion Malls
Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
AI Outfit Inspiration
Outfit AI Offers Endless Outfit Possibilities
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
AI-Powered eCommerce Photo Editor
iFoto Produces Studio-Quality Images With a Single Click
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
AI-Generated Supermodel Photoshoots
Vogue Italia Uses AI to Transform Supermodel Bella Hadid
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Innovative Avatar-Creation Apps
Idoru Helps Users Express Themselves Using Hyper-Realistic Avatars
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Inaugural Hyper-Realistic Virtual Models
Eva Herzigová is the First MetaHuman Model for Hire
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Expressive AI-Fuelled Digital Avatars
Synthesia Introduces a New Gen of Expressive Avatars
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
AI-Backed Makeup Apps
Estée Lauder Companies Debuts an AI-Powered Makeup Application
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
On-Site Avatar Workers
DeepBrain AI Offers Lifelike Avatars for Remote Workers to Operate On-Site
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AI-Powered Avatar Generators
AI Magic Avatar Helps Users Create Their Digital Twin
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
Lifelike AI Avatars
Wondershare Virbo Creates Lifelike Avatars in Minutes
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation