These examples of vintage product branding designs are showcasing how reverting back to retro images and nostalgic themes is a fantastic way to engage consumers on a more creative level.
While several retailers are focusing on keeping their branding techniques on the cutting edge with the latest and hippest designs, sometimes paying tribute to the classic ad styles of the past is a much more creative way to connect with buyers. From potato chip bags designed with packaging from the 1960s to wine bottles outfitted with vintage illustrations, these creatively old school branding techniques are bringing back advertisement techniques of the past into the 21st century.
A fantastic way to reintroduce old school branding to a whole new generation, these vintage branding techniques will certainly make a splash next to other more ordinary labels.
41 Examples of Vintage Product Branding
41
Fresh Vintage Branding
Lucky Layla Farms Packaging Employs an Old Style for New Products
40
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
39
Vintage Video Game Marketing
These Retro Gaming Ads Take Us Back To A Simpler Time
38
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
37
Vintage Coffee Branding
One Tree Coffee Co Gets a Brand Boost From Boheem
36
Vintage Pop Can Ads
Pepsi and Mountain Dew Bring Back Old Designs and Ingredients
35
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
34
Retro Frozen Treat Branding
The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style
33
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
32
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
31
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
30
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
29
Vintage Luxury Sweets
Chocolove Delivers Quality Chocolate in Sweet Wrapper
28
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
27
Vino Bottle Lighting
Rewined Candles are a Wine-Lovers Fantasy Come True
26
Milk Carton Gardens
Cultivating the Half Pint Garden is as Easy as Drinking Your Daily Calcium
25
Vintage Hygiene Packaging
Claus Porto Still Makes Soaps Like The Old Times
24
Vintage Patterened Vino
Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image
23
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
22
Cursive Cabernet Branding
Pirie Tasmania Wine Packaging has a Fetching Fluidity
21
Moonshine-Inspired Hot Sauces
This Clear Spicy Condiment Comes in A Clever Liquor-Like Bottle
20
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
19
Hand-Stamped Popcorn Bags
The Pipcorn Packaging is Inspired by Vintage 1850s Signage
18
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
17
Retro Cartoon Beer
Bold City Brewery Uses Old-School Style Prints on Labels
16
50s Bologna Branding
Oscar Mayer Collector's Edition Packaging is a Taste of Scrumptious Nostalgia
15
Candy Wrapper Cleansers
The Murphy and Daughters Soap Packaging Will Satisfy your Sweet Tooth
14
Flag Bearing Brews
The Miller High Life 2012 Summer Edition is a Suave Patriotic Nod
13
Kitschy Illustrative Packaging
The Dumpling Dynasty Brand Uses Vintage Asian Influences
12
Antique Candy Containers
The Vintage Candy Tin by Leone & Amarelli is Super Sweet-Looking
11
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
10
Pomade Perfume Packaging
Slacks Cologne Branding Channels a Vintage Primping Product
9
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
8
Retro-Inspired Egg Packaging
Rahal Farms Celebrates Its Chickens with a Cute Carton Design
7
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
6
Retro Dairy Pot Branding
Tesco Cream Takes Style Cues From Vintage Milk Bottles
5
Retro Tequila Flasks
The Canteen Packaging by Think Kaleidoscope Has Swagger
4
Apothecary Beauty Branding
Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line
3
Bad Breath Bankrolls
Cory Etzkorn for Peppermint is a Patriotic Breath-Mint Design
2
Retro Guitar Accessories
DrNo Effects Creates Vintage Pedals with a Vibrant Retro Look
1
Vintage Pre-Mixed Cocktails
These Classic Drinks by Master Malt Make Bartending A Breeze
Related Ideas
Retro-Chic Water Bottles
SMEG and 24Bottles Launched a 1950s-Inspired Hydration Vessel
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Archival Sneaker Packs
adidas Objects of Legacy Pack Revisits Five Classic Silhouettes
Mod Anniversary Kitchen Containers
The Tupperware 80th Anniversary Collection is Retro Chic
Fashion-Inspired Skate Shoes
The Old Skool 36 Souvenir Brings Luxe Detailing to an Iconic Model
Iconic Fashion Design Revivals
Mugler's Re/Edit Capsule Campaign Efatures Sharon Stone
Retro Gaming Controllers
Hyperkin Partners with ModRetro for M64-Compatible Designs
Retro Music Player Cases
The iPod Classic iPhone 17 Case Recreates the Look of a Worn Ipod
Fashion-Forward Archiving Initiatives
Banana Republic Archive Spans the 70s Through the 90s
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Refreshed Jam Packaging Redesign
J.M. Smucker Co. Unveils Redesign of the Smucker’s Fruit Spreads
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Sharpened Brand Identities
Lacoste Rebrand Campaign Refocuses the Logo Through Sporty Storytelling
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Vintage-Inspired Apparel Capsules
Reebok x Kodak Capture Nostalgia With a Fresh Capsule Collection
Bold Soda Brand Campaigns
This RC Cola Campaign is the Brand's First in 40 Years
Country Restaurant Brand Refresh
The Cracker Barrel Rebrand Has a Simple Logo with a New Fall Menu
Monogram Heritage Pop-Ups
Louis Vuitton Celebrates 130 Years of its Monogram with an NYC Pop-Up
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Modern Vitamin-Powered Water Rebrands
forpeople Revitalized the vitaminwater Brand's Aesthetic
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Nostalgic Soda-Brand Streetwear
Market Studios x Mountain Dew Drop an Exclusive Streetwear Launch
Nostalgic Soda Flavors
Diet Coke Brings Back Its Retro Lime Flavor Nationwide
Elevated Classic Sneaker Silhouettes
Reebok Upgrades Three Classic, Fan-Favorite Footwear Styles
Photography-Inspired Vintage Capsules
The Reebok x Kodak Capsule Collection Reimagines 90s Culture
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Heritage-Driven Chocolate Branding
The New GODIVA Brand Identity is Launching Now
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Retro Phone Experiences
Brick 1100 Recreates Classic Mobile Simplicity On Modern Smartphones
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Anniversary-Marking Beauty Campaigns
L’OCCITANE Group Marks a Significant Milestone for Its Brand
Stylish Poppy-Inspired Cooler Bags
Out of the Woods Debuts the Poppy Collection
Protein Packaging Refresh Initiatives
Pre® Brands Reimagines Its Grass-Fed Beef Products Packaging
Co-Branded Nostalgic Summer Collections
Canada Dry and Roots Have Partnered on a New Release
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Artistically Expressive Multi-Brand Stores
Sanjay Puri Architects Has Redefined Retail Design
Artist Bottle Bags
Evian 200 Years Young Celebrates Wimbledon with Three Artist Designs
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Playful Soda Branding
Saint-Urbain Develops Gaptooth Soda's Identity
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Vintage Photo Makers
Retrova Transforms Digital Photos Into Custom Vintage-Style Polaroids
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Collaborative Heritage Sneakers
The Coca-Cola × Converse Capsule Nods to Americana Nostalgia
Vintage Imaging Kits
PGYTECH RetroVa Turns iPhones into Vintage Photo Systems
French Luxury-Focused Fashion Capsules
Ricardé Paris Embraces 1950s-Inspired Silhouettes
Personalized Fast-Casual Branding
FUSIAN Rebrands Around Customization and Bold Visual Identity
Vintage Auto-Inspired Bag Collections
JanSport Debuts a New Product Line Called the Clutch Series
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Candle Jar Redesign Updates
Yankee Candle Introduces a Modern Candle Design with Nostalgic Details
Retro Cherry Colas
Diet Cherry Coke is Returning for a Limited Time in 80s-Style Packaging
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Approachable Modern Cleaning Products
Oven Pride Debuted Three Products with Refreshed Branding
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Flagship Private Label Redesigns
Walmart Great Value Was Redesigned to Meet Changing Needs
Lightweight Circular Wine Packaging
Vetropack combines lighter bottles with reusable wine systems
Soda Vintage Sneakers
The Coca-Cola x Adidas Originals Superstar II Japan Includes Retro Details
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Heritage Brand Updates
Lipton's Comprehensive Brand Transformation Marks a Significant Evolution
Legacy-Honoring Ice Cream Branding
The New Graeter’s Ice Cream Branding is Arriving This Holiday
Art Print Bandages
The Met x Band-Aid Collection Applies Museum Works to Adhesive Strips
Iconic Early-2000s Bag Designs
FENDI's 2025 Campaign Revitalizes the Iconic Spy Bag
Modern Deli Brand Identities
Schlotzsky's is Rebranding Itself as Schlotzsky's Deli
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Cultural Heritage Beauty Branding
KATE Blends Kabuki Artistry with Shadow-Enhancing Makeup
Online Vintage-Focused Storefronts
Pacsun and SPRINGY Debut the PS Vintage Platform
90s-Inspired Glass-Packaged Beverages
Snapple Glass Bottles are Back for a Limited Time
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Aluminum Drugstore Product Packaging
This CVS Pharmacy Packaging is a First-of-its-Kind
Branded Water Bottle Bags
These Evian Bottle Bags Celebrate the Brand's 200th Anniversary
Retro Dessert Menu Offerings
Bakery79 Launches The Summer of 79 Menu
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Archive Graphic Tees
Dover Street Market x Nike Launch Vintage Graphic Tees Collection
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Vintage Parrot Packaging Refreshes
Heraclis Reintroduced Its Historic Parrot Emblem
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Boutique Grocery Designs
The Meadow Lane Store Introduces a Refined Retail Concept in Tribeca
Retro Music Platforms
Retro Play Streams Pre-2011 Music Videos With Curated Playback
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Retro Snack Cake Campaigns
Vachon's Rosettes Campaign Stirs Nostalgia in Gen X and Millennials
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Archival-Inspired Vintage Bags
Coach Reintroduces the 'Trail Bag' Celebrating New York Heritage
Entertainment Venue-Branded Retro Merchandise
Dave & Buster's Debuts a Limited-Edition Capsule
Celebratory American Avocado Branding
The Latest Avocado Branding from Calavo Growers is Patriotic
Refreshed Private Label Products
CVS Brand Products Have Been Rebranded with Simplicity in Mind
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Young Consumer-Focused Store Redesigns
Auntie Anne's Presents a Contemporary Updated Aesthetic
High-End Gilded Spice Branding
The McCormick Gourmet Collection Showcased a New Premium Branding
Nostalgia-Powered Retail
Zellers Revives a Canadian Favorite With New Ontario Stores
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Regal-Style Packaging Collections
Hunter Luxury Unveiled 'The Regency Collection'
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Nostalgic Camping Gear
HAY's Camping Collection References Retro Forms with Updated Materials
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Packaging Anniversary Refresh
King’s Hawaiian Marks 75 Years with a Joyful New Look
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Modernized Loganberry Vodka Packaging
1911 Established Distillery Has Launched a Brand Refresh
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Classic Chocolate Recipe Returns
The Hershey Company Restored Reese’s Original Recipe
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object
Minimal Vintage Wardrobe
Shirter “Normal Vintage” Ss2026 Collection Explores Worn Textures