These sustainable marketing innovations range from eco-conscious beer brand initiatives to reusable water bottle pop-ups.
Notable alcohol brand initiatives include AB InBev's announcement to integrate electric trucks into its delivery vehicle fleets in an effort to reduce carbon emissions. Additionally, the megabrand recently announced that it will ensure beers from its Budweiser brand in Canada are made using 100% renewable energy.
Other sustainable marketing examples include frozen dessert brand Ben & Jerry's 'Love our World' campaign. Airing last year, the ad raised climate change awareness and was unveiled before the Global Climate Strike that took place last September. The campaign compares our planet's environment as ice cream that is melting, using a simple and powerful visual to drive its sustainable message forward.
50 Sustainable Marketing Innovations
50
DIY Cardboard Home Competitions
Dezeen Helps Launch the Samsung Out of the Box Competition
49
Zero Waste Grocery Stores
Vancouver-Based Nada Grocery Sells Food Without Packaging
48
Inspirational Sustainability Trails
MINI & Kinetic Boast Sustainable Urban Solutions in Novel Ways
47
Art Collective-Launched Upcycled Sweaters
NEW FOUND FORM's Sweaters Boasts Style & Sustainability
46
AR-Enabled Magazine Covers
National Geographic Created Its First Augmented Reality Cover
45
Marine Plastic Soda Packaging
This Recycled Soda Bottle from Coca-Cola is 100% Recyclable
44
Apple Leather Vegan Handbags
Samara Handbags are Made from Eco-Friendly Apple Leather
43
Eco-Friendly Parcel Delivery Campaigns
Sendle Released Limited-Edition Climate Awareness Stickers
42
Branded Directional Recycling Signs
Coca-Cola Advocates for Ecology by Pointing to the Correct Bin
41
Fashion Footprint Calculators
thredUP Shows How Clothing Habits Contribute to Climate Change
40
Cut-Out Furniture Ads
These Ads Reference the Fact That the IKEA Catalog is Now Online in Denmark
39
Sustainability-Focused Virtual Experiences
adidas Created an AR Activation at Its Flagship
38
Fast Food Napkin Receipts
KFC is Printing Meal Receipts on Tissues with Eco-Friendly Ink
37
Cardboard Drink Packaging Initiatives
Coca-Cola is Eliminating Shrink-Wrap from All Products
36
Eco-Focused Retailer Products
The SuperValu Eco-Friendly Products are Being Trialled at 12 Stores
35
Reusable Water Bottle Pop-Ups
Virgil Abloh and Evian Opened the Drip Drop Pop-up in NYC
34
Personal Care Recycling Initiatives
Burt’s Bees & TerraCycle Launched the 'Recycle on Us' Program
33
Sustainable Coffee Contests
Tim Hortons is Introducing a Digital Way to Roll Up the Rim
32
Environmental Activist Cafes
Patagonia's Pop-Up Educates on the Climate Crisis & Inspires Action
31
Charitable Eco-Friendly Sanitary Subscriptions
Kind Organic Boasts the Fempowered Box for Wateraid
30
Eco Beer Brewing Initiatives
AB InBev Has Announced Budweiser is Now Brewed with Renewable Energy
29
Grocery Store-Led Plastic Bans
Sobeys is Eliminating Single-Use Plastic Bags in All 255 Stores
28
Branded Climate Emergency Funds
L’Occitane's Restoration Fund Supports Climate Emergencies
27
Eco-Friendly Beauty Pop-Ups
Selfridges' Plastic Pollution Pop-Up Supported World Oceans Day
26
Company-Wide Climate Change Protests
Lush Cosmetics Joins Greta Thunberg To Protest Climate Change
25
Responsible Retail Holiday Gifts
thredUP Launched Thrift Cards as an Eco-friendly Gift Option
24
Bee-Friendly Adult Videos
Pornhub Cares Launched a BeeSexual Campaign to Protect the Bees
23
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
22
Eco-Focused Rebranding Efforts
Danish Crown Debuts New Brand Identity Linked with Sustainability
21
Sustainable Deli Bag Initiatives
Balenciaga & Barneys Give Out Water Soluble Bags for Pride Month
20
Moldy Burger Commercials
Burger King Launches an Ad That Spotlights Its Preservative-Free Burger
19
Taco Clothing Swaps
Taco Bell Canada Will Give Free Tacos in Exchange for Old Clothing
18
Eco Medicine Production Ads
A Hard Pill to Swallow Shows the Industry Role in Water Pollution
17
Authentic Anti-Consumerism Ads
Finn.no Launches Ironic Campaign to Reach Consumers Authentically
16
Natural Climate Solution Campaigns
Greta Thunberg & The Guardian Launched the #NatureNow Campaign
15
Beer Sustainability Commercials
Tennent's Lager Debuts the 'Because Life is Bigger Than Beer' Ad
14
Climate-Centric Ice Cream Campaigns
This Ben & Jerry's Climate Justice Ad Raises Eco Awareness
13
Anti-Ocean Plastic Initiatives
Sam Bencheghib Pledged to Run from the East Coast to the West Coast
12
Eco Beer Brand Deliveries
AB InBev will Implement Electric Delivery Trucks Starting April 2020
11
Tree Planting Beauty Campaigns
The Detox Market Launched a Sustainability Initiative
10
Nature-Inspired Beauty Activations
Yves Rocher Debuted a New Store at Toronto’s Sherway Gardens.
9
Musical Automotive Ads
Audi's Super Bowl Ad Stars Maisie Williams Singing Frozen's Let It Go
8
Exclusive Eco-Friendly Apparel
The (Re)Collection by Diesel x Coca-Cola is Uniquely Distributed
7
Political Jewelry Brand Campaigns
Tiffany & Co's 'We Stand With Australia' Ad Shows Solidarity
6
Strong-Man Sustainability Campaign Launches
Hefty Built a National Campaign Around Martins Licis
5
Charitable Fashion Brand Donations
Kering Brands Raised Funds to Fight Australian Bushfires
4
Zero-Emission Ice Cream Trucks
Nissan and Mackie’s of Scotland Teamed Up to Launch 'Sky to Scoop'
3
Charitable Cosmetic Initiatives
Lush Cosmetics is Giving Back By Matching Charity Pot Purchases
2
Climate-Awareness Festive Ads
Red Cross' Burnt Christmas Tree Pays Tribute to Fires in Australia
1
Humorous Electric-Forward Car Campaigns
Veloz Taps Arnold Schwarzenegger for an Eco-Friendly Ad
Related Ideas
Peelable Dissolving Bottles
Tomorrow Machine's Peelable Bottle Design Dissolves In Water
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Eco-Friendly Bamboo Water Bottles
The Hey Dewy HYDRATE Water Bottle is Eco-Friendly & Leak-Proof
Mouthwash Concentrate Refills
Listerine Debuts Sustainable Mouthwash Refills in a PET Bottle
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Recycled Ocean-Bound Plastic Bottles
The Ocean Bottle's GO Bottle Pushes Sustainable Efforts
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
Reusable Paper-Made Water Bottles
The 'reU' Reusable Water Bottle Concept is Recyclable
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Sustainably Inked Whisky Bottles
These Johnnie Walker Bottles Use Ink Made from Air Pollution
Sustainable Skincare Packaging
Olay's First-ever 100% Recycled Jars are Launched with Walmart
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Eco-Conscious Luxury Collections
Stella McCartney Introduced the Limited-Edition SOS Collection
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Reusable Grocery Delivery Packaging
Milk & More and Again Partnered for Reusable Packaging Options
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Labelless Water Bottles
Montbest Unveils Labelless Water Bottles for South Korean Consumers
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Ocean-Bound Plastic Bottled Waters
NEO WTR Comes in a 100% Prevent Ocean Plastic Bottle
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Ocean Saving-Reusable Water Bottles
Ocean Bottle Recently Launched the New Product, Go.
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Soft Sustainable Coolers
Out of the Woods Makes Reusable Bags Made from Supernatural Paper
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Plastic Ring-Eliminating Packaging Machines
Labatt Breweries of Canada Invests in Sustainability
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Sustainable QR Code Initiatives
Don Simon Launches an Education Initiative Using Pure-Pak eSense
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Branded Sustainability Milestones
Craghoppers Celebrates 100 Million Recycled Plastic Bottles
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Reusable Beer Cups
Berry Superflos Releases the Reusable 'SuperCup'
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Vodka Refill Pouches
Climate-Positive Vodka Refills Reduce Sapling Spirits' Carbon Footprint
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Climate-Friendly Powdered Beers
Dryest Beer Minimizes the Costs & Impact of Shipping Beer Globally
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Sustainable Ice Cream Packaging
This Diplom-Is’ Royal Ice Cream Packaging is Recyclable
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Compostable Packaging Innovation Centers
The Greenhouse Learning Center Will Test Packaging
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Eco-Friendly Alt Milk Packaging
Califia Farms Packaging Now Features 100% Recycled Plastic
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Ambitious Tree-Planting Campaigns
Greenbar Distillery Will Plant Two Million Trees
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Retailer Sustainability Milestones
Staples Canada is Exceeding Sustainability Goals Ahead of 2025
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Recyclable Coffee Packaging
Pact Coffee Debuts a New Recyclable Packaging Design
Recyclable Paper Packaging Initiatives
Walmart is Swapping to Recyclable Packaging on All Channels
Sustainable Ocean-Made Bottles
NEO WTR Launches the New 100% Prevented Ocean Plastic Bottles
Reusable Contactless Cups
Starbucks' Borrow a Cup Pilot Explores Reusable, Recyclable Packaging
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Sustainable Polypropylene Bottles
Abel & Cole Debuts a Refillable Milk Bottle for UK Customers
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Recyclable Milk Bottle Caps
Tesco Releases Clear Bottle Caps for its Milk Jugs to Aid in Recycling
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Carbon-Negative Beers
These Gipsy Hill Beers Have Received Carbon Negative Certifications
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Sustainable Personal Cup Initiatives
Starbucks is Allowing Personal Cups to Be Used Again
Reusable Cafe Packaging
SFU Reduces Waste with Tap to Reuse and Smart Return Bin Tech
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Certified Reusable Bottles
Dopper Launches Gold Cradle to Cradle Certified Reusable Bottles
Sustainable Ocean Plastic Bottles
Lidl Utilizes Prevented Ocean Plastic for its New Bottle Designs
Sustainable Beauty Brand Initiatives
Yves Rocher's Eco Initiatives Help to Conserve BioDiversity
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Advanced Molecular-Recycling Bottles
Air up and Eastman Launch a Drinking Bottle with Tritan Renew
Climate-Conscious Wine Campaigns
California Wines Celebrates Its 13th Annual Down to Earth Month
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Recycled Records Campaigns
Coca-Cola, Mark Ronson and Madlib to Launch 'Recycled Records'
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
Plant-Based Processing Aids
Kerry Debuts Two Plant-Based Processing Aids for Enhanced Beer Quality
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic