While the big game may be over, fans can still enjoy the Super Bowl 2016 commercials any time. Although this year's ads were decidedly less sentimental than previous offerings, the 2016 commercial lineup delivered a wonderful mix of strange and hilarious commercials.
One of the obvious threads running through this year's Super Bowl ads was the use of celebrities. From the T-Mobile ad featuring Drake in his infamous grey turtleneck to the Budweiser commercial starring renowned actress Helene Mirren, there was no shortage of celebrity faces on game night. There was even an ode to the late David Bowie in the Audi's R8 commercial.
The Super Bowl 2016 commercials were also characterized by a movement towards weird and unexpected humor. For example, Mountain Dew's 'Puppy Monkey Baby' ad featured a strange hybrid animal that looked like something out of a fantasy film. Doritos went an even more shocking route with a commercial that involved a baby escaping a pregnant woman's womb in order to reach the precious snackfood.
33 Super Bowl 2016 Commercials
From Iconic Rapper Mobile Ads to Creature Hybrid Commercials:
Katherine Pendrill — Feb 9, 2016 — Marketing
32
Astronomical Car Commercials
The Audi R8 Super Bowl Commercial is Set to David Bowie's 'Starman'
31
Creature Hybrid Commercials
Mountain Dew's Super Bowl Commercial Stars a 'Puppymonkeybaby'
30
Animal Choir Commercials
This Super Bowl Ad Pairs the Honda Ridgeline with Singing Sheep
29
Empowering Automotive Ads
The MINI USA 'Defy Labels' Super Bowl 50 Ad Stars Six Celebrities
28
Familial Condiment Ads
Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs
27
Political Beer Ads
Seth Rogen and Amy Schumer Star in the Bud Light Super Bowl Commercial
26
Sci-Fi TV Commercials
This LG Ad for the Super Bowl Stars Liam Neeson and Producer Ridley Scott
25
Iconic Rapper Mobile Ads
The T-Mobile Super Bowl Ad Hilarious Parodies a Popular Song
24
Improvised Football Ads
Squarespace's Creative Super Bowl 50 Campaign Stars Key and Peele
23
Smart Speaker Ads
The Amazon Super Bowl Commercial Reveals the Capabilities of 'Echo'
22
Mature Drinking Ads
This Budweiser Super Bowl Commercial Features Helen Mirren
21
Discerning Loan Commercials
SoFi's Super Bowl Ad Shows the "Great" People Who Use Its Services
20
Animated Commercial Spoofs
This Wix Super Bowl Ad Pays Tribute to Previous Big Game Commercials
19
Bantering Bar Commercials
The Shock Top Super Bowl Ad Stars T.J. Miller and the Brand Mascot
18
Athletic Beer Commercials
The Michelob Ultra Super Bowl Commercial Appeals to Athletes
17
Robotic Razor Ads
This Schick Super Bowl Commercial Turns Razors into Battling Machines
16
Promotional Burger Giveaways
The New Jack in the Box Promotion Involves One Million Free Burgers
15
Celebratory Grooming Commercials
The 'Find Your Magic' Axe Super Bowl Ad Embraces Individuality
14
Celebrity Detection Ads
Hyundai's 'Ryanville' Super Bowl Commercial Stars Ryan Reynolds
13
Inspiring Anime Ads
The Pokemon Super Bowl Commercial Urges Fans to 'Train On'
12
Football Player Hairstyling Campaigns
The New Pantene Ad Features NFL Players and Their Daughters
11
Stampeding Beer Ads
This Super Bowl Budweiser Commercial Brings Back the Iconic Clydesdales
10
Sci-Fi Avocado Commercials
This 'Avocados From Mexico' Ad Looks at Human Life from the Future
9
Two-Sided Fitness Ads
This Fitbit Super Bowl Ad Shows the Benefits of Being Fit Beyond the Gym
8
Deathly Coffee Ads
Intuit's 'Small Business, Big Game' Super Bowl Spot Promotes a Coffee Company
7
Star-Studded Digital Assistant Ads
The Amazon Echo Super Bowl Ad Features Celebrity Endorsements
6
Transformative Candy Ads
This Snickers Super Bowl Reminds 'You're Not You When You're Hungry'
5
Outrageous Chip Ads
The Doritos Super Bowl Commercial is Both Shocking and Humorous
4
Digital Currency Commercials
This Paypal Super Bowl Commercial Introduces the Future of Money
3
In-Closet Car Commercials
This Kia Super Bowl Ad Showcases the Optima in a 'Walken Closet'
2
User-Generated Camera Ads
This GoPro Super Bowl Ad Features Real Heart-Pumping Activities
1
Candy Portraiture Commercials
This Skittles Super Bowl Ad Features the Legendary Steven Tyler
Related Ideas
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Cheeky Sports Event Sweepstakes
TUMS Launches Super Bowl-Inspired Sweepstakes Called the Burn Ball
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Immersive Throwback Sports Events
Michelob ULTRA Launched the 'Run Back the Miracle' Activation
Suspenseful Big Game Ads
The Squarespace 2026 Super Bowl Ad Unites Emma Stone & Yorgos Lanthimos
Nostalgic 2000s QSR Menus
Taco Bell Rewinds the Clock with its 'Decades Y2K Menu'
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Humorous Actress-Led Phone Ads
T-Mobile Taps Zoe Saldaña, Marco Perego, and Jeff Bridges
Dual-Snack Game Day Partnerships
The Pringles x Cheez-It Snack Stadiums are Limited-Edition
Holiday-Flavored Snack Chips
These PepsiCo Christmas Snacks are Arriving in the UK
6-Pack Furniture Collections
Coors Light's Home DeCoors Helps to Solve Big Game Hosting Challenges
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Humorous Sandwich Commercials
Jersey Mike's Subs Spotlights Eli Manning and Danny DeVito
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Hockey Playoff Restaurant Campaigns
Boston Pizza Launched Its Hockey Playoff Campaign in Canada
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Rogue AI Assistant Ads
The Amazon Alexa+ Big Game Ad Shows the Voice AI's Playful Side
Dystopian AI Ads
The Debut Anthropic Super Bowl Ad Rejects Sponsored AI Answers
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
Game Day Cupcakes
Baked by Melissa and Kinder Made Limited-Edition Flavors for Big Game Hosting
Nightmarish Mobile Campaigns
Liquid Death Created the Cellphone Bill Character for Boost Mobile
Adoptable Rabbit Races
400 Conejos Mezcal is Hosting The Bunny Bowl as a Super Bowl Pre-Game Event
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Heroic Protein Commercials
OIKOS' Big Game Ad, The Big Hill, Stars Kathryn Hahn & Derrick Henry
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Playful Juicy Confectionery Commercials
Ferrara's NERDS Launches NERDS Juicy Gummy Clusters
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Game-Day-Ready Dog Campaigns
Blue Buffalo x Olivia Culpo Team Up for Football-Inspired Treats
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Spanish Crash Courses
Duolingo's Bad Bunny 101 Helps Fans Brush Up on Spanish Before the Big Game
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Fiber-Focused Cereal Ads
Raisin Bran Uses its Super Bowl Spotlight To Promote Gut Health
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Revived 90s Commercials
Gushers' FruitHead Short Horror Film Reimagines a Nostalgic Ad
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Singer-Backed Restaurant Campaigns
The Chili's x Lizzo Campaign Features an Updated Jingle
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Streamlined Software Campaigns
Rippling's Rule Your Business Debuts During Super Bowl LX
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Timely Pizza Promotion Incentives
Domino's Pizza Marks the Super Bowl Season with Special Deals
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
No-Fee Food Delivery Ads
Grubhub Will Eat the Fees is Grubhub's First Big Game National Commercial
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Game Day Barbecue Meals
Dickey’s Barbecue Pit Specials are Arriving for the Super Bowl
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Ai Customer Campaigns
The Mint Mobile Ad Featuring Ryan Reynolds Stars Genuine User Tilly Norwood
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Salty Soulmate Ads
Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Cheeky Snack Soulmate Campaigns
Sabrina Carpenter Stars in Pringles' Pringleleo Campaign
Cinematic Telecom Commercials
Xfinity's Making Its Super Bowl Ad Debut with Jurassic Park... Works
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Snack-Themed Mascot-Inspired Campaigns
The 2025 Cheez-It Citrus Bowl Welcomes Prince Cheddward
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Game Day-Focused Snack Packs
SNICKERS Collaborates with NFL Quarterback Josh Allen
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Star-Studded Cracker Commercials
RITZ Crackers' Will Debut RITZ Island at Super Bowl LX
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
Soccer-Themed Nostalgic Snacks
Little Debbie Debuts the Summer of Soccer Promotinon
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Neighborly Real Estate Ads
Lady Gaga Covered Won’t You Be My Neighbor? for Rocket & Redfin
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Playful Football-Shaped Crackers
Mondelēz International's RITZ® Returns to the Big Game in 2026
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Game Day Laundry Campaigns
Dreame Ran a 30-Second Ad for Its Washer-Dryer Set at the Super Bowl
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Cheeky Snack Chip Campaigns
Doritos 'A Spicy But Not Too Spicy Plumber' Stars Walter Goggins
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Intergalactic Snacker Musicals
CHAZMO: The Musical Tells a Pizza Roll Icon's Origin Story
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Football-Themed Snack Chips
These McCoy’s Crisps Come in Two NFL-Inspired Options
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Hockey Fan Brand Activations
Molson Canadian's Cheer Canadian Campaign Bought Buffalo a Round
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Senior Canine Sports Events
Puppy Bowl XXII Will Have a Game with Senior Dogs for the First Time
Large-Scale Livestream Giveaways
The Big Reward by Fetch Created Second-Screen Engagement for Fans
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options