From nostalgia-driven toaster pastry pop-ups to sandwich and crisp lunch cafes, these snack brand activations showcase the variety of applications of experiential marketing within the sphere of snacking.
Arguably one of the most memorable to date, the Creme de la Creme Egg Cafe hosted by Cadbury in London was an immense success both on and offline. Hosted over a number of days, the event included a number of gourmet snacks inspired by the iconic Easter treat, and a ball pit for adults only.
Separately, snack brand Ryvita also hosted a London-based pop-up as part of its larger 'Lunch Less Ordinary' campaign. The pop-up experience was officially called the 'Colour Your Palate Café,' and boasted the inclusion of a food and flavor scientist on-hand to advise on the snack selection.
24 Snack Brand Activations
From Comical Cheese Billboards to Exclusive Chocolate Tastings:
Rebecca Byers — Jul 18, 2017 — Marketing
24
Nutritional Bar Workshops
The CLIF Bar 'Build-a-Bar' Seminar Offers Energy Bar Personalization
23
Pop-Up Dessert Trucks
The Nutella Food Truck Will Travel Around Australia this Winter
22
Interactive Crunchy Chocolate Pop-Ups
Guests of the M&M Pop-up Voted on the Brand's Next Flavor
21
Mysterious Urban Cookie Vaults
The Oreo Wonder Vault is Delighting Passersby in New York City
20
Comical Cheese Billboards
Babybel's Billboard for Food Comes Wrapped with Funny Jokes
19
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
18
Minimalist Yogurt Shops
The Le Pur Pop-Up Shop Boasts a Clean and Fresh Design
17
Cereal-Themed Streetwear Boutiques
The Kith x Cap'n Crunch Pop-Up Marries Food and Fashion
16
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
15
Personalized Snacking Pop-Ups
The Laughing Cow's 'Snack Like You Cafe' Underlines Customization
14
Pop-Up Cracker Restaurants
Cracker Brand Jacob's One-Day Pop-Up Showcases Inspiring Recipe Ideas
13
Exclusive Chocolate Tastings
Lindt is Holding a Chocolate and Wine Tasting Masterclass
12
Gourmet Snack Brand Restaurants
Cheetos Launches 'The Flamin’ Hot Spot' with Roy Choi
11
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
10
Festive Candy Campaigns
Nestle's Quality Street Christmas Event is a Multi-Sensory Experience
9
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
8
Healthy Travel Pop-Ups
'Eat Well. Travel Further.' Lets Travelers Eat Healthy in Transit
7
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
6
Snack-Sampling Conveyors
Rowntree's is Launching a Taste Tour Inspired by Sushi Conveyor Belts
5
Porridge Breakfast Cafes
Quaker Oats' 'Oat Café' Serves a Different Porridge Every Half Hour
4
Sugar-Discarding Stunts
Ricola Encouraged Consumers to Trade Sugar for Herbal Sugar-Free Sweets
3
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
2
Sandwich Crisp Pop-Ups
Walkers' Serves Sandwich Clubs and Sandwich-Inspired Crisps
1
Festival Froyo Trucks
The Sweetly-Twisted Froyo Truck Frequents Community Events
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Meal-Inspired Popcorn Snacks
Gousto's Popcorn Line Captures the Flavors or Curry, Roasts & Pizza
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Luxury Italian Cafés
Louis Vuitton Opens Its Italian Café in Taormina, Sicily
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Decadent Yogurt Snacks
The 'Cultured Creme' Yogurt Range is Free Of Artificial Ingredients
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Chocolate-Inspired Restaurant Menus
Lindt and Gia Offer a Decadent Dark Chocolate Experience
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Consumer-Driven Cafe Menus
The New Costa Coffee Menu Has Hot Milkshakes and More
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
AI-Powered Snack Shops
The Aramark Quick Eats Store Has a Checkout-Free Layout
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Chocolate Brand Esports Partnerships
KitKat Extended its Partnership with EMEA Masters
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Branded Snack-Themed Giveaways
Yasso Introduces the Snack-It Racket for National Snack Day
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Craft Cocktail Popcorn Snacks
Eatable Offers Chocolate Espresso Martini Milk Chocolate Kettle Corn
Plant-Based Retailer Expansions
Oddlygood Expands its Oat Products Into Asda Stores
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Flattened Chocolate-Filled Croissants
Paris Baguette's Spring Menu Features New Croissant Crisps
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Wafer Chocolate Bar Cereals
Nestlé KitKat Cereal Has a Familiar Texture and Taste in Every Bite
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Creme Egg Sandwiches
Subway and Cadbury Created a SubMelt with Cadbury Creme Egg
Prepackaged Artisan Dessert Products
The Delicious Dessert Company Added Four New Products
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Nostalgic British Snack Cakes
McVitie's Cake Bars are Showing Off Two New Flavors for Spring
Fruity Yogurt Easter Snacks
Welch's Fruit 'n Yogurt Eggs are an Alternative Easter Treat
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Candy-Filled Egg-Shaped Treats
These Cadbury Easter Eggs Come in Six Varieties
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Restaurant-Branded Cheese Snacks
These Panera Bread Cheese Crisps are Available in Three Flavors
Snack Cake Popcorn Snacks
Hostess Created Popcorn for Its Twinkies and Ding Dongs Brands
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Remixed Snack Chip Flavors
These Walkers Limited-Edition Crisps Play on Other Snack Flavors
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Yeast Spread Snack Chips
Marmite Crisps are Instantly Recognizable on Store Shelves
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Easter Popcorn Treats
The M&S Fried Egg Choccorn is a Sweet and Salty Easter Snack
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Deluxe Mini Frozen Treats
These Carte D’Or Products Respond to Consumer Demand
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Restaurant-Inspired Snack Chips
McCoy’s Epic Eats Snack Crisps Now Come in Two New Flavors
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Affordable Bakery-Inspired Biscuits
pladis McVitie’s Tartlets Have Crispy and Smooth Textures
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Hot Milkshake Bars
Costa Coffee's Hot Milkshake Unbelieva-Bar is an Immersive London Pop-Up
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Fine-Dining Bakery Bistros
Bistro Greggs Offers an Elevated Experience from the Bakery Chain
Healthy Australian Snack Ranges
Arnott’s Launches the Snack Right Range Through Saatchi & Saatchi
Vegan Soft Serve Pop-Ups
The First Oatly Soft Serve Shares Three Oat Milk Frozen Dessert Flavors
Flavor-Infused Breakfast Pastries
These New Eggo Flavors Focus on Classic Recipes and Tastes
Carb-Conscious Cafe Pop-Ups
The CarbSmart Café Supports Guilt-Free Treating on Mother's Day
Coronation-Themed British Sandwiches
Urban Eat Unveils Two Sandwiches Inspired by the Royals
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Dynamic Cafe Menu Additions
Costa Coffee Unveils the New Plant-Based Menus and Hot Milkshakes
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Artisan-Inspired Snack Cakes
These New Premier Foods Cakes Come in Three Options
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Savory Cafe Food Menus
The Costa Coffee Summer Menu Has New and Returning Favorites
Crispy Chocolate Popcorn Snacks
The Poppets Choc Toffee Popcorn is Arriving at Retailers Now
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Ready-to-Cook Restaurant-Inspired Products
Tesco Taste Shack Has Chicken Dishes, Sides and More
Chocolate Egg-Topped Cafe Treats
These Tim Hortons Cadbury Mini Eggs Treats are Here for Easter
Textural Ice Cream Treats
The Cadbury Ice Cream Range Now Features Two New Options
Popping Candy-Infused Cake Bars
McVitie’s BN Popping Candy Cake Bars Come in Two Flavors
Fruity Chocolate Bars
Popcorn Kitchen Launches a 750g 'Salted Caramel' Bar and Three 100g Variants
Tasty Convenience Retailer Snacks
The Rutter's Lover's Inspired Food Menu is Available 24/7
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Extra-Cheesy Cracker Products
Jacob’s Cheesy Specials are Arriving at UK Retailers This Month
Curated Cheese Experiences
Curdbox Will Certainly Delight Cheese Enthusiasts
Cupcake-Flavored Chocolate Bars
Sprinkles Chocolate Bars Capture the Taste of Signature Treats
Austria-Inspired Snack Boxes
Universal Yums Boast Snack Adventures from Around the World
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Pretzel-Creme Snack Packs
Funky Mello Launches a New Snack Pack Inspired by Old Snack Trends
Seasonal Artisan Baked Goods
The Paris Baguette Holiday Menu is Packed with Seasonal Options
Crispy Caramel Pastries
The Delicious Desserts Company Caramelised Biscuit Yum Yums are Flavorful
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
Travel-Focused Vegan Bars
Ritter Sport Launches the Travel Retail-Exclusive 'Vegan Tower'
Savory Ice Cream Treats
Milk Bar’s Seasonal Summer Offerings are Available at Bakeries Nationwide
Exclusive Collab Spreads
The Tasty x PopUp Bagels Collab Shares a Trio of Limited-Time Shmears
Festive Prepackaged Sandwiches
The Urban Eat Festive Range Includes New and Returning Favorites
Extensive Springtime Cafe Menus
The Costa Coffee Spring Menu is Launching on Leap Day
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Mini Baked Good Snacks
Entenmann's Baker’s Delights is Now a Permanent Part of the Range
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes